Avenue A Media in Seattle launched a new service, Sales Process Management, designed to generate incremental sales byrecognizing past visitors, delive...
View article24/7 Media Inc. announced that over the past three months it has booked $6.4 million in sponsorship packages. Read More...
View articleAdKnowledge introduced AdKnowledgeAdvisor, a tool providing a way to measure and optimize return on Webadvertising that tracks consumers' complete res...
View article@Home Network said a new study shows thatbroadband models outperformnarrowband ad models with an increase in an ad's likability, a higheropportunity f...
View articleEngage Technologies in Andover, MA, said it has completed its merger withRaleigh, NC-based Accipiter Inc., and signed 30 new customers. Read More...
View articleThe number of Belgians connecting to the Internet in the first six months of 1998, was 1.32 million, or 15.9 percent of the population, according to a...
View articleNetGravity and Excite's MatchLogic entered a cooperative alliance andtechnology exchange "to promote continued industry growth and facilitateinteracti...
View articleOver 13 million US adults over the age of 50 have Internet access and this number is growing rapidly, according to a recent study conducted by SeniorN...
View articleThe analog modem will still be the primary means of accessing the Internet in the US in 2003, according to a study by the Gartner Group. Read More...
View articleIn a consolidation move, IBM selected six interactive agencies, down from 60, to support its Web strategy, marketing, design and interactive advertisi...
View articleAdForce in Cupertino, CA launched AdForce One, a new program that streamlinesthe delivery of third-party ads. Read More...
View articleInternet access providers in Latin American are expected to spend up to $6.3 million on telecommunications equipment in 1998, according to IDC Researc...
View articleVAMCOM Interactive Media was selected as the interactive agency of record for Panasonic CorporateEnterprises Company, a division of Matsushita Electri...
View articleApproximately half a million Mexicans will be connected to the Internet by the end of 1998, according to research group MORI de Mexico. Largely as a r...
View articleIBM said that OgilvyInteractive , Organic Media and The Leap Partnership havesigned on to use IBM HotMedia, a Java-based rich media toolkit, to create...
View articleNarrative Communications Corp. joined withInternet advertisers the CareerBuilder Network, Procter & Gamble and SunTrustBanks to introduce Enliven 3.0,...
View articleSeattle-based OnHealth Network Co. signed Citibank as a sponsor of its OnHealth.com site. Spending was not disclosed. Read More...
View articleWallace Marketing launched WebSite-Promote Express , aimed at smallbusinesses that are making their transition to the Internet. Read More...
View articleAd-Gallery.com , an interactiveportfolioof advertising worldwide, opened its virtual doors to the creativecommunity. Read More...
View articleThe best marketing is marketing you don't have to do yourself. Read More...
View articlePrivately held cost-per-click ad network ValueClick said itposted an increase in net revenues for the third quarter of 143.6% over netrevenues inthe s...
View articleHewlett-Packard Co. unleashed a $125 million integratedad campaign to bolsterits share of the market for color printers. Read More...
View articleFlycast Communications Corp. formallyintroduced ValueTrak, a solution "for tracking and maximizing the lifetimevalue of Web advertising campaigns." Re...
View articleRare Medium Inc. signed a letter ofintent to acquire Hype! Inc. , a Canadian Internet marketing andcommunications firms. Financial terms were not disc...
View articleSmall European banks with a focus on added-value service provide the most advanced Internet banking service, according to a study by Bluesky Internati...
View articleA $575 million market last year, Internet exchanges will explode to set prices in $129 billion in sales in 2002-a full 29 percent of all Internet tran...
View articleBeyond Interactive haslicensed the DoubleClick DART for Advertisers (DFA)software, in order to bring its clients a third-party ad serving solution. Re...
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