eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant grati...
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View articleGoogle has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search...
View articleWe know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the o...
View articleBlogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blog...
View articleWhen Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers ...
View articleColumnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came t...
View articleAs networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a he...
View articleAs TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much t...
View articleNew data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagra...
View articleCheetos latest digital campaign lets users virtually toilet paper the site of their choice. Read More...
View articleViacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event ...
View articleGet your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Read More...
View articleDuane Clare, design director of Microsoft.com, shares insight and advice on making responsive design work. Learn about the tools and processes require...
View articleWhere do you get the data needed to measure your social media customer experience program? Columnist Dave Evans shares data sources and importantly, h...
View articleThe mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an a...
View articleSocial technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're...
View articleLet's focus on three that will open up new avenues on your journey of optimizing conversion rates. Read More...
View articleEstee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete brea...
View articleWendy's is following its #PretzelLoveSongs initiative with a similar campaign that instead turns fan tweets into “soap-opera style love stories.” Read...
View articleThe availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officia...
View articleGoogle's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends an...
View articleNew research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Read More...
View articleEveryone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Read More...
View articleSocial platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Read More...
View articleIndie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Mag...
View articleSoutheast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube...
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