Wunderman's Shulman to Replace CEO Scarfi at Organic
Agency Spotlight

Wunderman's Shulman to Replace CEO Scarfi at Organic

14y Kate Kaye

Wunderman's Shulman to Replace CEO Scarfi at Organ...

Shulman has held stints at Wunderman, Digitas, and Ford. Read More...

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Facebook Mobile Ad CPM Rates Near $10
Ad Industry Metrics

Facebook Mobile Ad CPM Rates Near $10

14y Matt Kapko

Facebook Mobile Ad CPM Rates Near $10

Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital. Read More...

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The Best Product for Marissa Mayer to Fix
Email

The Best Product for Marissa Mayer to Fix

14y Dave Hendricks

The Best Product for Marissa Mayer to Fix

Yahoo's most important and visible product is email. As in @yahoo.com. Read More...

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Twitter and Customer Care: Examples of Style
Social

Twitter and Customer Care: Examples of Style

14y Dave Evans

Twitter and Customer Care: Examples of Style

How TechSmith, Time Warner Cable, and US Airways are using Twitter to show customers how and when they can expect to reach them. Read More...

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The Metrics Don't Match the Media
Marketing

The Metrics Don't Match the Media

14y Sean Carton

The Metrics Don't Match the Media

Why are we judging social and mobile advertising by the same metrics we use to measure online display or search advertising? Read More...

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Digital Ad Spend Gap Widens Between Obama and Romney
Ad Industry Metrics

Digital Ad Spend Gap Widens Between Obama and Romney

14y Kate Kaye

Digital Ad Spend Gap Widens Between Obama and Romn...

Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Read More...

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Are Digital Marketers Drowning in Data?
Analytics

Are Digital Marketers Drowning in Data?

14y Tim Nichols

Are Digital Marketers Drowning in Data?

A consumer data discussion with Kirby Winfield, SVP of corporate development at comScore, Inc. Read More...

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Is Weibo Marketing Really Low Cost?
Asia

Is Weibo Marketing Really Low Cost?

14y Louise Au

Is Weibo Marketing Really Low Cost?

A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Read Mor...

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Yahoo Revenues Flat for Q2 Amid CEO Hype
Marketing

Yahoo Revenues Flat for Q2 Amid CEO Hype

14y Kate Kaye

Yahoo Revenues Flat for Q2 Amid CEO Hype

Despite a fresh face at the helm, Yahoo ad revenues were stagnant in Q2. Read More...

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Q&A: Jordan Schlachter Connects Brands to Sports Passion
Agency Spotlight

Q&A: Jordan Schlachter Connects Brands to Sports Passion

14y Daniel Mickens

Q&A: Jordan Schlachter Connects Brands to Sports P...

Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Read More...

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Socializing Thought Leadership
Social

Socializing Thought Leadership

14y Harry Gold

Socializing Thought Leadership

Making your thought leadership materials go viral. Read More

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6 Best Practices for Digital Marketing Agency Reporting
Marketing

6 Best Practices for Digital Marketing Agency Reporting

14y Adam Singer

6 Best Practices for Digital Marketing Agency Repo...

Digital measurement for marketing and PR agencies drives relevant, engaging campaigns and successful work. Read More...

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How to Drive Revenue From Retention Email Marketing
B2C Email Marketing

How to Drive Revenue From Retention Email Marketing

14y Matthew Hayes

How to Drive Revenue From Retention Email Marketin...

Four types of email campaigns designed for existing customers. Read More...

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Between Social Bragging and Utility Lies Pinterest
Marketing

Between Social Bragging and Utility Lies Pinterest

14y Gustavo Razzetti

Between Social Bragging and Utility Lies Pinterest

Six ways marketers can leverage the Latino opportunity on Pinterest. Read More...

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Audience Verification - Another Awful Idea?
Display Advertising

Audience Verification - Another Awful Idea?

14y Larry Allen

Audience Verification - Another Awful Idea?

By validating audiences at the campaign level, there is the potential for massive discrepancies and friction in the buying process. Read More...

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Is Facebook Really Winning in Japan?
Asia

Is Facebook Really Winning in Japan?

14y Motoko Hunt

Is Facebook Really Winning in Japan?

Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan. Read More...

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Yahoo Nabs Google Vet Marissa Mayer as CEO
Marketing

Yahoo Nabs Google Vet Marissa Mayer as CEO

14y Matt Kapko

Yahoo Nabs Google Vet Marissa Mayer as CEO

The 37-year-old has been at Google for 13 years. Read More...

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Ads on Tablets: 47% Engage, Says IAB
Data insights

Ads on Tablets: 47% Engage, Says IAB

14y Daniel Mickens

Ads on Tablets: 47% Engage, Says IAB

An IAB study shows 20% of mobile users access social media when they first wake up. Read More...

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Marketing News Roundup: SAY Media, PM Digital, T3
Marketing

Marketing News Roundup: SAY Media, PM Digital, T3

14y Daniel Mickens

Marketing News Roundup: SAY Media, PM Digital, T3

SAY Media names new president, PM Digital acquires Zeta Interactive. Read More...

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Nike Plans Real-Time Olympics Ads on Twitter
Marketing

Nike Plans Real-Time Olympics Ads on Twitter

14y Joan Voight

Nike Plans Real-Time Olympics Ads on Twitter

Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Read More...

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3 Reasons Why Analytics Disappoints and How Not to Be Disappointed
Actionable Analysis

3 Reasons Why Analytics Disappoints and How Not to Be Disappointed

14y Andrew Edwards

3 Reasons Why Analytics Disappoints and How Not to...

Your disappointing analytics could be due to business misalignment, poor implementation, or company politics. Read More...

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Bold Teen Drama Degrassi Gets Gamified for Summer Season
Social

Bold Teen Drama Degrassi Gets Gamified for Summer Season

14y Kate Kaye

Bold Teen Drama Degrassi Gets Gamified for Summer ...

Much Music boosts beloved Canadian show with check-in rewards. Read More...

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Optimizing Social Media Across the Customer Lifecycle
Social

Optimizing Social Media Across the Customer Lifecycle

14y Lee Odden

Optimizing Social Media Across the Customer Lifecy...

Study how your brand can continuously optimize content and social media participation to attract, engage, and inspire your customers. Read More...

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Purposefully Repurposing Content
Automation

Purposefully Repurposing Content

14y Stacie Levy

Purposefully Repurposing Content

Repurpose content you already have with press releases, case studies, reports, and white papers. Read More...

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Digital Differentiation and Doing More Than Just Owning a Hammer
Search

Digital Differentiation and Doing More Than Just Owning a Hammer

14y Chris Copeland

Digital Differentiation and Doing More Than Just O...

A tool left in the hands of someone unable to understand that everyone has tools is a waste. Read More...

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Web Analytics: JavaScript vs. Web Log
Analytics

Web Analytics: JavaScript vs. Web Log

14y Gordon Choi

Web Analytics: JavaScript vs. Web Log

Which analytic tools are you using for your website? Read More...

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Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft
Media

Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft

14y Matt Kapko

Chrysler Revs Fiat for Multi-Screen Campaign with ...

Automaker's unified campaign is built on Microsoft's Polymorphic Ad platform. Read More...

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