The Ultimate Content Development Checklist
Automation

The Ultimate Content Development Checklist

14y Stacie Levy

The Ultimate Content Development Checklist

Six ways to be efficient and effective in creating content that will achieve automation and scale. Read More...

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Latino Media at War
Marketing

Latino Media at War

14y Gustavo Razzetti

Latino Media at War

News from the upfront lines of the Latino digital battlefield. Read More

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Pinterest Could Expand Into Asia Pacific
Asia

Pinterest Could Expand Into Asia Pacific

14y Anna Maria Virzi

Pinterest Could Expand Into Asia Pacific

Japanese e-commerce giant leads a $100 million investment in the social network. Read More...

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Europe and Asia: Email Marketing on Two Continents
Asia

Europe and Asia: Email Marketing on Two Continents

14y Jonas Blanck

Europe and Asia: Email Marketing on Two Continents

How Asia can look to Europe and Europe to Asia for email marketing best practices. Read More...

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3 Percent: Why GM's Media Spending Matters
Marketing

3 Percent: Why GM's Media Spending Matters

14y Gary Stein

3 Percent: Why GM's Media Spending Matters

Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most? Read More...

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After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?
Paid Search

After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?

14y Andrew Goodman

After Recent Revenue Grabs, Won't Google Be Right ...

The problem Google faces is that, at the end of the day, it's running an auction. Read More...

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The Tablet Experience: A Must-Have for Retailers
Media

The Tablet Experience: A Must-Have for Retailers

14y Melinda Krueger

The Tablet Experience: A Must-Have for Retailers

Are you taking advantage of the tablet's explosive growth, features, and unique user mindset? Read More...

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E-Commerce Moneyball: Chasing the Market Leader
Analytics

E-Commerce Moneyball: Chasing the Market Leader

14y Bryan Eisenberg

E-Commerce Moneyball: Chasing the Market Leader

How an underdog became the market leader in the online marketing space. Read More...

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Time to Stop Optimizing for Big Browser?
Advanced Email Marketing

Time to Stop Optimizing for Big Browser?

14y Tal Nathan

Time to Stop Optimizing for Big Browser?

Are you prepared for the mobile movement? Read More

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Approaches to Information Architecture and Digital Campaigns
Asia

Approaches to Information Architecture and Digital Campaigns

14y Adrian Lee

Approaches to Information Architecture and Digital...

Three practical tips to tackling IA and usability for your digital campaigns under time and budget constraints. Read More...

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E-commerce May Not Come Soon to Pinterest
Social

E-commerce May Not Come Soon to Pinterest

14y Anna Maria Virzi

E-commerce May Not Come Soon to Pinterest

A Japanese e-commerce giant led $100M VC investment. Read More...

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7 Big Facebook Advertising Stories Before the IPO
Social

7 Big Facebook Advertising Stories Before the IPO

14y Christopher Heine

7 Big Facebook Advertising Stories Before the IPO

Facebook has been pushing out new ad products in the hopes of better monetization. Read More...

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Women and Swing State Visitors Big on Facebook
Audience

Women and Swing State Visitors Big on Facebook

14y Kate Kaye

Women and Swing State Visitors Big on Facebook

Hitwise said 1 in every 5 page views in the U.S. happened on Facebook. Read More...

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New Old Spice-Inspired Brand Personas Heat Up Viral Video
Media

New Old Spice-Inspired Brand Personas Heat Up Viral Video

14y Tessa Wegert

New Old Spice-Inspired Brand Personas Heat Up Vira...

A handful of brands that followed the Old Spice model still managed to achieve their goals. Read More...

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Understanding the Psychology of 'Likeonomics'
Social

Understanding the Psychology of 'Likeonomics'

14y Sundeep Kapur

Understanding the Psychology of 'Likeonomics'

Do you know why someone should sign up for your social media program? Read More...

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Let the Silos Fall Down!
Email

Let the Silos Fall Down!

14y Simms Jenkins

Let the Silos Fall Down!

Part two in a two-part interview with Jay Baer. Read More

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Interest vs. Social in Japan
Asia

Interest vs. Social in Japan

14y Jeff Lippold

Interest vs. Social in Japan

How the interest graph has shaped the Japanese social media landscape Read More...

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Study: Websites Managing Average of 14 Third-Party Tags
Display Advertising

Study: Websites Managing Average of 14 Third-Party Tags

14y Anna Maria Virzi

Study: Websites Managing Average of 14 Third-Party...

Survey measures tags from ads, analytics, email and social media firms. Read More...

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Facebook and Amex Tread on Groupon's Turf
Social

Facebook and Amex Tread on Groupon's Turf

14y Christopher Heine

Facebook and Amex Tread on Groupon's Turf

Deals space still looks up for grabs. Read More

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J&J Exec Says Brands Need Social Marketing Goals
Social

J&J Exec Says Brands Need Social Marketing Goals

14y Anna Maria Virzi

J&J Exec Says Brands Need Social Marketing Goa...

Global marketing executive discusses challenges and opportunities for $24 billion business. Read More...

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Centro Throws Down Gauntlet to Ad Exchange Arbitragers
Media

Centro Throws Down Gauntlet to Ad Exchange Arbitragers

14y Kate Kaye

Centro Throws Down Gauntlet to Ad Exchange Arbitra...

Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers. Read More...

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Better Targeting With Smarter, Not More, Content
Data insights

Better Targeting With Smarter, Not More, Content

14y Andrea Fishman

Better Targeting With Smarter, Not More, Content

An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to th...

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Don't Advertise, Just Deliver
Social

Don't Advertise, Just Deliver

14y Dave Evans

Don't Advertise, Just Deliver

Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web. Read M...

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The Magical Email-Social Combo
Marketing

The Magical Email-Social Combo

14y Robin Neifield

The Magical Email-Social Combo

Tips to connect your email and social programs for maximum impact. Part one in a two-part series. Read More...

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On-Site SEO Still Works
Search

On-Site SEO Still Works

14y Marios Alexandrou

On-Site SEO Still Works

How can you make your consumers' visit more productive using data you already have? Read More...

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Are You Harnessing the Power of the Email Channel?
Email

Are You Harnessing the Power of the Email Channel?

14y Mike Hotz

Are You Harnessing the Power of the Email Channel?

Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity. Read More...

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Core Principles for Email Marketing in India
Asia

Core Principles for Email Marketing in India

14y RP Singh

Core Principles for Email Marketing in India

Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics. Read More...

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