Unlike GM, Ford Is Still Bullish on Facebook Ads
Social

Unlike GM, Ford Is Still Bullish on Facebook Ads

14y Christopher Heine

Unlike GM, Ford Is Still Bullish on Facebook Ads

Automaker tells ClickZ it will continue advertising on the social site. Read More...

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Digital Co-op Ads Are Ignored by Some SMBs
Local

Digital Co-op Ads Are Ignored by Some SMBs

14y Christopher Heine

Digital Co-op Ads Are Ignored by Some SMBs

$450M in potential digital ads for SMBs from manufacturers will go unused. Read More...

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50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
Marketing

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

14y Susan Kuchinskas

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy. Read More...

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Xerox Selectively Tests Emerging Marketing Platforms
Social

Xerox Selectively Tests Emerging Marketing Platforms

14y Kate Kaye

Xerox Selectively Tests Emerging Marketing Platfor...

A Twitter campaign increased followers by 50%. Read More...

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ESPN and Twitter Ad Program Links Social to TV
Social

ESPN and Twitter Ad Program Links Social to TV

14y Christopher Heine

ESPN and Twitter Ad Program Links Social to TV

New partnership starts immediately with NBA playoffs. Read More...

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Adobe Tool Eases iPhone Content, Social Sharing
Media

Adobe Tool Eases iPhone Content, Social Sharing

14y Anna Maria Virzi

Adobe Tool Eases iPhone Content, Social Sharing

Condé Nast and Wenner Media have tested. Read More...

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Social Media Ad Spending to Reach $9.8 Billion
Local

Social Media Ad Spending to Reach $9.8 Billion

14y Susan Kuchinskas

Social Media Ad Spending to Reach $9.8 Billion

BIA/Kelsey predicts local social ads to grow to $3.1B in 2016. Read More...

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5 Things Asian Companies Should Do When Targeting the U.S. Market
Asia

5 Things Asian Companies Should Do When Targeting the U.S. Market

14y Motoko Hunt

5 Things Asian Companies Should Do When Targeting ...

These tips will show you how to successfully launch your site in the American market. Read More...

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Yahoo Introduces Data-Driven Genome Targeting Network
Marketing

Yahoo Introduces Data-Driven Genome Targeting Network

14y Kate Kaye

Yahoo Introduces Data-Driven Genome Targeting Netw...

System will incorporate Yahoo, AOL, and MSN network inventory with several data sets. Read More...

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Facebook Could Shift Mobile Apps Landscape
Media

Facebook Could Shift Mobile Apps Landscape

14y Christopher Heine

Facebook Could Shift Mobile Apps Landscape

Facebook’s new App Center should make branded mobile apps more discoverable and therefore more lucrative to build, according to industry players...

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The Web Analyst Job
Analytics

The Web Analyst Job

14y Gordon Choi

The Web Analyst Job

An overview of what a web analyst is required to know and do today. Read More...

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Music in Advertising: Brands, Bands Mashup
Marketing

Music in Advertising: Brands, Bands Mashup

14y Anna Maria Virzi

Music in Advertising: Brands, Bands Mashup

Kia, Intel, and other brands look to hit the right notes with consumers. Read More...

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Web Science and Rocket Design
Asia

Web Science and Rocket Design

14y Nic Tinworth

Web Science and Rocket Design

Reality check - users don't care how awesome your website looks, especially if they can't find what they are looking for. Consider the user-centred ap...

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The Next Big Thing in Local Mobile Marketing
Asia

The Next Big Thing in Local Mobile Marketing

14y Andy Chang

The Next Big Thing in Local Mobile Marketing

Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Read More...

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Future of TV
Asia

Future of TV

14y Pushkar Sane

Future of TV

To be born again, TV must die first. Read More

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Infographic: 2012 Election Web Ad Spending Through March
Data insights

Infographic: 2012 Election Web Ad Spending Through March

14y Kate Kaye

Infographic: 2012 Election Web Ad Spending Through...

Infographic showing web ad spending by presidential campaigns through March 2012. Read More...

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The Inconvenient Mention in Social Media
Social

The Inconvenient Mention in Social Media

14y Brandon Cheung

The Inconvenient Mention in Social Media

Undesirable aspects of your business are leaking out on the Internet - and it's your responsibility to do something about it. Read More...

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The Mobile Way Of Life
Asia

The Mobile Way Of Life

14y Vincent Teo

The Mobile Way Of Life

The "Fear of Missing Out" phenomena has amplified. Just what are the cultural implications of this new mobility? Read More...

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Beneful Lets People Play With Digital Dogs
Media

Beneful Lets People Play With Digital Dogs

14y Lisa Lacy

Beneful Lets People Play With Digital Dogs

Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards. Read More...

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Choosing the Right Partner: The Client-Agency Relationship
Marketing

Choosing the Right Partner: The Client-Agency Relationship

14y Julie Batten

Choosing the Right Partner: The Client-Agency Rela...

Learn how to maintain the honeymoon period indefinitely with your new agency. Read More...

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Digital Mad Woman: Omnicom Managing Director Felice Kincannon
Marketing

Digital Mad Woman: Omnicom Managing Director Felice Kincannon

14y Joan Voight

Digital Mad Woman: Omnicom Managing Director Felic...

The "broad" from New York straddled the traditional and Internet agency worlds. Read More...

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Google Penguin - 5 Tips for People Who Didn't Get Hurt
Search

Google Penguin - 5 Tips for People Who Didn't Get Hurt

14y Sage Lewis

Google Penguin - 5 Tips for People Who Didn't Get ...

Take advantage of the amazing opportunity to build an SEO strategy based on compelling content. Read More...

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Tactics to Improve List Hygiene
Email

Tactics to Improve List Hygiene

14y David Daniels

Tactics to Improve List Hygiene

An interview with Craig Swerdloff of LeadSpend. Read More

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Most Companies Should Stop Spending Money on Mobile Advertising
Media

Most Companies Should Stop Spending Money on Mobile Advertising

14y Paul Schoknecht

Most Companies Should Stop Spending Money on Mobil...

Why should a consumer keep your application on their phone? Read More...

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Agencies Lukewarm on 2012 NewFronts
Media

Agencies Lukewarm on 2012 NewFronts

14y Anna Maria Virzi

Agencies Lukewarm on 2012 NewFronts

Will people watch and advertisers buy in? Read More

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T-Mobile Revs Up Twitter Ahead of Major Rebranding
Social

T-Mobile Revs Up Twitter Ahead of Major Rebranding

14y Christopher Heine

T-Mobile Revs Up Twitter Ahead of Major Rebranding

Telecom creates "tweet races," hoping to seed awareness around 4G network as larger campaign looms. Read More...

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8 Pitch Scenarios (and How to Deal With Them)
Marketing

8 Pitch Scenarios (and How to Deal With Them)

14y Gary Stein

8 Pitch Scenarios (and How to Deal With Them)

Figuring out which pitch you are in and creating a plan that will enable you to navigate the pitch successfully. Read More...

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