Samsung Mobile Exchange Key to Multi-Screen Ad Strategy
Display Advertising

Samsung Mobile Exchange Key to Multi-Screen Ad Strategy

14y Susan Kuchinskas

Samsung Mobile Exchange Key to Multi-Screen Ad Str...

Samsung AdHub signals desire among device manufacturers to snag digital content revenue. Read More...

View article
Zynga Poaches Ad Sales Vet From Competitor
Marketing

Zynga Poaches Ad Sales Vet From Competitor

14y Christopher Heine

Zynga Poaches Ad Sales Vet From Competitor

Departing RockYou, Julie Shumaker hired to grow sponsorship revenues. Read More...

View article
Univision Sells Hispanic Digital Audience for 2012 Election
Marketing

Univision Sells Hispanic Digital Audience for 2012 Election

14y Kate Kaye

Univision Sells Hispanic Digital Audience for 2012...

The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Read More...

View article
Pepsi Mimics Web Celebs and Average Joes in Videos
Media

Pepsi Mimics Web Celebs and Average Joes in Videos

14y Lisa Lacy

Pepsi Mimics Web Celebs and Average Joes in Videos

Funny or Die comedians help push new low-sugar Pepsi Next on Facebook and YouTube. Read More...

View article
Social Media and Customer Care: Scale Up or Go Home
Social

Social Media and Customer Care: Scale Up or Go Home

14y Dave Evans

Social Media and Customer Care: Scale Up or Go Hom...

If understanding what your customers are saying about you is "right now," then the tools and processes to tackle social customer care at scale is "wha...

View article
Tablets Transform Behaviors Both at Home and at Work
Marketing

Tablets Transform Behaviors Both at Home and at Work

14y Robin Neifield

Tablets Transform Behaviors Both at Home and at Wo...

The tablet shift into the work world is already here. Are you ready? Read More...

View article
Behavioral Segmentation: How to Make the Most of Your Data
Data insights

Behavioral Segmentation: How to Make the Most of Your Data

14y Aubrey Beck

Behavioral Segmentation: How to Make the Most of Y...

In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Read More...

View article
4 Learnings From Monday Blues and Customer Satisfaction
Analytics

4 Learnings From Monday Blues and Customer Satisfaction

14y John D'Arcy

4 Learnings From Monday Blues and Customer Satisfa...

Sometimes it's fun to dig into data to find trends that wow people. Read More...

View article
Fostering Enterprise-Wide Adoption of SEO
Search

Fostering Enterprise-Wide Adoption of SEO

14y Crispin Sheridan

Fostering Enterprise-Wide Adoption of SEO

In order to receive buy-in, build momentum, and show positive growth that the SEOs know is possible, we must educate the masses, develop the bigger pi...

View article
Wisconsin: No Santorum Web Ads as Romney PAC Spends Big
Marketing

Wisconsin: No Santorum Web Ads as Romney PAC Spends Big

14y Kate Kaye

Wisconsin: No Santorum Web Ads as Romney PAC Spend...

Pro-Romney Super PAC spent $100,000 on anti-Santorum web ads in Wisconsin. Read More...

View article
European DAA And Privacy Ad Icon Coming Soon
Data insights

European DAA And Privacy Ad Icon Coming Soon

14y Kate Kaye

European DAA And Privacy Ad Icon Coming Soon

Behavioral icon will move to Canada, too, and possibly Australia and South America. Read More...

View article
GroupM Next Launches to Help Brands Use Emerging Platforms
Marketing

GroupM Next Launches to Help Brands Use Emerging Platforms

14y Susan Kuchinskas

GroupM Next Launches to Help Brands Use Emerging P...

Agency division to help clients make sense of hip startup tech. Read More...

View article
Havas Buys Stake in Crowd Sourcing Agency
Social

Havas Buys Stake in Crowd Sourcing Agency

14y Douglas Quenqua

Havas Buys Stake in Crowd Sourcing Agency

Victor & Spoils solicits ideas from writers, art directors and strategists around the world. Read More...

View article
Twitter Grows European Ad Sales Team
Marketing

Twitter Grows European Ad Sales Team

14y Christopher Heine

Twitter Grows European Ad Sales Team

Firm to hire staff in Dublin, Spain and The Netherlands to sell Promoted Products. Read More...

View article
TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
Data insights

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

14y Susan Kuchinskas

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

System lets them consumers set mobile tracking preferences. Read More...

View article
Macy's Builds 'Social' Community for Customers
Social

Macy's Builds 'Social' Community for Customers

14y Anna Maria Virzi

Macy's Builds 'Social' Community for Customers

In Star Advisor program, retailer offers $5 monthly reward to active participants of its online community. Read More...

View article
Display Ads All Grown Up
Paid Search

Display Ads All Grown Up

14y Lisa Raehsler

Display Ads All Grown Up

Five new powerful display advertising options in Google AdWords. Read More...

View article
What Media Planners Need to Know About Programmatic Buying
Media

What Media Planners Need to Know About Programmatic Buying

14y Hollis Thomases

What Media Planners Need to Know About Programmati...

Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Read More...

View article
What's Next in Social Retail: App-ify and Amplify
Social

What's Next in Social Retail: App-ify and Amplify

14y Kevin Tate

What's Next in Social Retail: App-ify and Amplify

The emergence of this new social retail model marks an exciting time for brands looking to connect with their customers. Read More...

View article
4 Springtime Tips to Reinvigorate Your Email Marketing
Advanced Email Marketing

4 Springtime Tips to Reinvigorate Your Email Marketing

14y Tal Nathan

4 Springtime Tips to Reinvigorate Your Email Marke...

Successful email marketing programs need constant care and attention, and that includes taking a fresh look at your programs to reinvigorate your prog...

View article
Rotating Banners? Just Say No!
Acquisition

Rotating Banners? Just Say No!

14y Tim Ash

Rotating Banners? Just Say No!

Six reasons why rotating banners are evil and should be removed from your site immediately. Read More...

View article
Latinos and Autism: When Bad News Is Good News (Maybe)
Marketing

Latinos and Autism: When Bad News Is Good News (Maybe)

14y Giovanni Rodriguez

Latinos and Autism: When Bad News Is Good News (Ma...

In the age of social, a tough trend can be leveraged for the public good. Read More...

View article
Starbucks Plans to Run Google 'Offer' This Week
Social

Starbucks Plans to Run Google 'Offer' This Week

14y Christopher Heine

Starbucks Plans to Run Google 'Offer' This Week

UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon. Read More...

View article
AdChoices Icon Under Scrutiny as DAA Seeks New Director
Data insights

AdChoices Icon Under Scrutiny as DAA Seeks New Director

14y Kate Kaye

AdChoices Icon Under Scrutiny as DAA Seeks New Dir...

Around half of users surveyed had never seen the ad icon when showed it in context in August 2011. Read More...

View article
IE Regrows Share at Firefox and Chrome's Expense
Data insights

IE Regrows Share at Firefox and Chrome's Expense

14y Rosalie Marshall

IE Regrows Share at Firefox and Chrome's Expense

IE makes a comeback as rivals falter. Read More...

View article
Creek Ranch Closes Loop on Social Media
Social

Creek Ranch Closes Loop on Social Media

14y Susan Kuchinskas

Creek Ranch Closes Loop on Social Media

Resort uses Twitter to forge real-world relationships. Read More...

View article
How to Combine Personas With Automation and Get Closer to Customers
Automation

How to Combine Personas With Automation and Get Closer to Customers

14y Stephanie Miller

How to Combine Personas With Automation and Get Cl...

Personas are a good way to get closer to the individual behind the bits and bytes. Read More...

View article
1 301 302 303 304 305 1,669