Display and video ads from Obama's campaign reflect an integrated cross-media messaging approach. Read More...
View article$1 billion purchase shakes up social media scene. Read More...
View articleGroupM predicts global web ad spend will hit around $98 billion in 2012. Read More...
View articleBrands can employ the button to encourage clearer user engagement around complex issues. Read More...
View articleSpanish-language Timeline addresses diverse countries of origin. Read More...
View articleProviding the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing. Read More...
View articleFunnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more f...
View articleThe first of a series on the men and women of the '90s who started the digital ad revolution. Read More...
View articleStop throwing good money at bad impressions and maximize the value of your investment in digital media. Read More...
View articleWhy you should think twice before sending out a cease-and-desist note. Read More...
View articleHow does this new breed of social media discovery apps factor into our online relationships? Read More...
View articlePinterest Easter campaign raises money for Autism Speaks. Read More...
View articleExperian also reports Facebook ads are getting 50 percent conversion rate for retail brands. Read More...
View articleDigitas-Harris survey examines how consumers react to brand mentions in online videos. Read More...
View articleGet your customers to understand the relative value of both price and value and you'll convert more visitors. Read More...
View articleIf you are puzzling about how to do digital marketing in a correct way, here's one way to learn and be inspired. Read More...
View articleFashion e-tailer has leaned on the social site to dramatically increase customers. Read More...
View articleSocial company tries to protect its marketing waters. Read More...
View articleUSA Network and Viggle plug into classic movie airing for charity. Read More...
View articleTBG Digital's data shows better click-through rates in the heartland. Read More...
View articleFirm plans a "smaller, nimbler" future. Read More
View articleA five-step plan to build risk into your marketing programs. Read More...
View articleWhile digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing? Read More...
View articleA look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in...
View articleThere's no point spending time setting up your social presence if you don't bother to customize your social pages to meet the needs of your consumers....
View articleHow the digital giant's worldwide march affects brands, agencies, and vendors. Read More...
View articleThree ideas to communicate regularly and often with your community to make sure everyone can enjoy the party. Read More...
View article