Are You Losing Credibility With Yourself?
Marketing

Are You Losing Credibility With Yourself?

14y Anna Papadopoulos

Are You Losing Credibility With Yourself?

This year make a plan to honor your commitments so you don't disappoint others and ultimately yourself. Read More...

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Korea Search Marketing Forecast 2012
Asia

Korea Search Marketing Forecast 2012

14y Mark Kum

Korea Search Marketing Forecast 2012

Time to say goodbye to Overture in Korea? Read More

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Facebook IPO Reveals $3.1B in Ad Sales Last Year
Social

Facebook IPO Reveals $3.1B in Ad Sales Last Year

14y Christopher Heine

Facebook IPO Reveals $3.1B in Ad Sales Last Year

Increase in ads per page helped propel 69 percent year-over-year growth, according to S-1 filing. Read More...

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Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Media

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

14y Christopher Heine

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Ge...

Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Read More...

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Google "Undermines Privacy Safeguards" Says Lawmaker
Data insights

Google "Undermines Privacy Safeguards" Says Lawmaker

14y Kate Kaye

Google "Undermines Privacy Safeguards" Says Lawmak...

Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes. Read More...

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AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies
Display Advertising

AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies

14y Zachary Rodgers

AOL Sees Ad Gains, Pushes 'Project Devil' Inside A...

Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. Read More...

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The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong
Data insights

The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong

14y Andrea Fishman

The Domino Effect of Bad Data: 5 Reasons Why Your ...

When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble. Read More...

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When Good Customers Turn Against You
Social

When Good Customers Turn Against You

14y Dave Evans

When Good Customers Turn Against You

How to avoid "morale costs." Read More

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Same Turkey, New Knife
Marketing

Same Turkey, New Knife

14y Chris O'Hara

Same Turkey, New Knife

Technology may still capture the most advertising value, but what if publishers own it? Read More...

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Responsive Design, Nimble Architecture
Marketing

Responsive Design, Nimble Architecture

14y Todd Drake

Responsive Design, Nimble Architecture

Support more devices, use more context, and provide a better user experience with mobile first, responsive design, and responsive content. Read More...

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'Groundhog Day' for Email Marketers
Email

'Groundhog Day' for Email Marketers

14y Jay Brangiforte

'Groundhog Day' for Email Marketers

If you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result. Read More...

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Insurer Targets NCAA Fans on National Signing Day
Financial Services

Insurer Targets NCAA Fans on National Signing Day

14y Christopher Heine

Insurer Targets NCAA Fans on National Signing Day

American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Read More...

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The Next Digital Executive, From the Dorm to the Board
Asia

The Next Digital Executive, From the Dorm to the Board

14y Andy Radovic

The Next Digital Executive, From the Dorm to the B...

Growth will only happen if we have the right people to drive it. There are four key areas the new breed of digital leaders inherently have that will m...

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Gingrich Super PAC Spends Big Online in Florida to Hit Romney
Marketing

Gingrich Super PAC Spends Big Online in Florida to Hit Romney

14y Kate Kaye

Gingrich Super PAC Spends Big Online in Florida to...

Gingrich Super PAC, Winning Our Future, spent more than $1 million on web ads and email in January. Read More...

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What NBC.com's Super Bowl Ad Packages Cost
Marketing

What NBC.com's Super Bowl Ad Packages Cost

14y Christopher Heine

What NBC.com's Super Bowl Ad Packages Cost

Brands receptive to live stream promotional opportunities, NBC says. Read More...

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Non-Food Marketers Grab Greater Share of Digital Coupon Space
Data insights

Non-Food Marketers Grab Greater Share of Digital Coupon Space

14y Douglas Quenqua

Non-Food Marketers Grab Greater Share of Digital C...

The number of digital coupon "events" increased by 12.3 percent in 2011. Read More...

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Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event
Marketing

Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event

14y Kate Kaye

Vevo Sells Corporate Sponsorship of Live Obama, Ja...

Vevo said the event isn’t happening, but sources say advertisers have already bought sponsorships. Read More...

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JC Penney Promotes New Sales Strategy
Ecommerce

JC Penney Promotes New Sales Strategy

14y Anna Maria Virzi

JC Penney Promotes New Sales Strategy

Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Read More...

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Google, Microsoft, and Facebook Team Up to Take on Phishing Attacks
Email

Google, Microsoft, and Facebook Team Up to Take on Phishing Attacks

14y Shaun Nichols

Google, Microsoft, and Facebook Team Up to Take on...

Vendors look for email standards on authentication Read More...

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7 Creative Ways Your Brand Can Use Pinterest
Marketing

7 Creative Ways Your Brand Can Use Pinterest

14y Kaila Strong

7 Creative Ways Your Brand Can Use Pinterest

Looking for a way to spark interest and engage with customers? Pinterest may be your solution. Read More...

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The New Discipline of Engagement Planning
Social

The New Discipline of Engagement Planning

14y Alisa Leonard

The New Discipline of Engagement Planning

Engagement planning brings clarity, protocol, and a degree of predictiveness to what has otherwise been thought of as a chaotic way to market. Read Mo...

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How to Select a Bulletproof Data Management Platform
Display Advertising

How to Select a Bulletproof Data Management Platform

14y Eugene Becker

How to Select a Bulletproof Data Management Platfo...

A shopping guide for a DMP. Read More

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3 Steps for Converting Data to Action
Analytics

3 Steps for Converting Data to Action

14y John Lovett

3 Steps for Converting Data to Action

Anyone working in digital measurement must interpret, categorize, and identify opportunities for their data to become actionable. Read More...

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Device Fingerprinting Firm BlueCava Makes Tracking Opt-Outs Easier
Media

Device Fingerprinting Firm BlueCava Makes Tracking Opt-Outs Easier

14y Susan Kuchinskas

Device Fingerprinting Firm BlueCava Makes Tracking...

Platform update aims to help clients comply with EU's ePrivacy Directive. Read More...

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NBA TV Lets Facebook and Yahoo Users Pick Primetime Games
Social

NBA TV Lets Facebook and Yahoo Users Pick Primetime Games

14y Christopher Heine

NBA TV Lets Facebook and Yahoo Users Pick Primetim...

Fans vote on five games, winning selection gets an 8 p.m. slot. Read More...

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ComScore: Facebook's Share of Display Ads Reaches 28%
Social

ComScore: Facebook's Share of Display Ads Reaches 28%

14y Christopher Heine

ComScore: Facebook's Share of Display Ads Reaches ...

Social giant increases lead over Yahoo. Read More...

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SapientNitro Ranks Highest for Mobile in Forrester Report
Media

SapientNitro Ranks Highest for Mobile in Forrester Report

14y Douglas Quenqua

SapientNitro Ranks Highest for Mobile in Forrester...

Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Read More...

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