GE Puts Creative Spin on Data in Advertisements
Media

GE Puts Creative Spin on Data in Advertisements

14y Anna Maria Virzi

GE Puts Creative Spin on Data in Advertisements

A story of two product lines, told through the elegant use of data. Read More...

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Google Brings Chrome Browser to Android Devices
Media

Google Brings Chrome Browser to Android Devices

14y Daniel Robinson

Google Brings Chrome Browser to Android Devices

Chrome is designed from the ground up for smartphones and tablets Read More...

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5 Ways to Perfect Your Facebook Welcome Image
Social

5 Ways to Perfect Your Facebook Welcome Image

14y John Boyle

5 Ways to Perfect Your Facebook Welcome Image

What does your Facebook page say about your brand? Read More...

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6 Steps to Effective Email Testing
Email

6 Steps to Effective Email Testing

14y Mike Hotz

6 Steps to Effective Email Testing

Establishing a test regimen is the key to unlocking higher open, click, and conversion rates. Read More...

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How to Get More Value From Your On-Site Search Data
Analytics

How to Get More Value From Your On-Site Search Data

14y Motoko Hunt

How to Get More Value From Your On-Site Search Dat...

Plus, tips to enhance on-site search experiences for visitors. Read More...

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12 Ways to Give Your Brand Advocates a Megaphone
Marketing

12 Ways to Give Your Brand Advocates a Megaphone

14y Robin Neifield

12 Ways to Give Your Brand Advocates a Megaphone

In order to get your customers talking, you have to give them something to talk about. Read More...

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Finally! An Eye-in-the-Sky for Online Retailers
Data insights

Finally! An Eye-in-the-Sky for Online Retailers

14y Aubrey Beck

Finally! An Eye-in-the-Sky for Online Retailers

Offline marketing tools are getting built into new real-time marketing platforms for e-commerce. Read More...

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Global SEO: Giving Visitors a Passport to Your Content
Search

Global SEO: Giving Visitors a Passport to Your Content

14y Crispin Sheridan

Global SEO: Giving Visitors a Passport to Your Con...

Give visitors all over the world a passport directly into your content with these five tactics that can and should be applied to any multinational web...

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Launching a Business Community: Q&A With Commonwealth Bank of Australia
Asia

Launching a Business Community: Q&A With Commonwealth Bank of Australia

14y Jon Hoel

Launching a Business Community: Q&A With Commonwea...

Ana Kostoska, senior manager for women's communities shared the bank's approach to community planning and engagement. Read More...

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Yahoo Chairman Bostock Steps Down
Display Advertising

Yahoo Chairman Bostock Steps Down

14y ClickZ News Staff

Yahoo Chairman Bostock Steps Down

Four directors step down, and two are added. Read More

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Romney in Crosshairs of Gingrich Web Ads, Video
Marketing

Romney in Crosshairs of Gingrich Web Ads, Video

14y Kate Kaye

Romney in Crosshairs of Gingrich Web Ads, Video

Bambi would support Romney on gun rights, says Gingrich web effort. Read More...

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Facebook Ads Still Pushing Super Bowl Spots
Social

Facebook Ads Still Pushing Super Bowl Spots

14y Christopher Heine

Facebook Ads Still Pushing Super Bowl Spots

Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter. Read More...

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Obama and DNC Spent $7 Million on Web Ads
Marketing

Obama and DNC Spent $7 Million on Web Ads

14y Kate Kaye

Obama and DNC Spent $7 Million on Web Ads

Obama alone bought over $5 million worth of online ads in 2011. Read More...

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AKQA's James Hilton: Why France Is a Digital Tastemaker
Marketing

AKQA's James Hilton: Why France Is a Digital Tastemaker

14y Joan Voight

AKQA's James Hilton: Why France Is a Digital Taste...

AKQA's new Paris office has plans for a staff of 40 to 50. Why now? Read More...

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Does Super Bowl XLVI Portend the Future of Media Planning?
Media

Does Super Bowl XLVI Portend the Future of Media Planning?

14y Hollis Thomases

Does Super Bowl XLVI Portend the Future of Media P...

An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Read M...

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PPC Searcher Needs and Behavior: Reading Between the Lines
Paid Search

PPC Searcher Needs and Behavior: Reading Between the Lines

14y Lisa Raehsler

PPC Searcher Needs and Behavior: Reading Between t...

There are hidden gems in each PPC account. Read More...

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5 Trends Shaping the Mobile Market
Marketing

5 Trends Shaping the Mobile Market

14y Jeremy Lockhorn

5 Trends Shaping the Mobile Market

Opportunities for marketers to connect with their audiences on mobile devices this year. Read More...

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The Wide World of Conversions: Exploring Cultural Differences
Acquisition

The Wide World of Conversions: Exploring Cultural Differences

14y Tim Ash

The Wide World of Conversions: Exploring Cultural ...

If you're looking to expand into international markets online, don't assume that people across the globe interact with websites in a similar way. Read...

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Targeting Latinos: The Right Segmentation Approach
Marketing

Targeting Latinos: The Right Segmentation Approach

14y Gustavo Razzetti

Targeting Latinos: The Right Segmentation Approach

A one-size-fits-all solution doesn't work when it comes to segmentation in the Latino market. Read More...

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2012 Super Bowl Ads: An Email Marketer's Perspective
Advanced Email Marketing

2012 Super Bowl Ads: An Email Marketer's Perspective

14y Tal Nathan

2012 Super Bowl Ads: An Email Marketer's Perspecti...

If you're known for creating value with your messages, your consumers will look for them. Read More...

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Cisco Pushes Limits of LinkedIn's Messaging Platform
Email

Cisco Pushes Limits of LinkedIn's Messaging Platform

14y Douglas Quenqua

Cisco Pushes Limits of LinkedIn's Messaging Platfo...

Some 140,000 "chief experience officers" are shown the same video ad in biggest use of InMail to date. Read More...

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Digital Planning in 2012: 3 Resolutions To Keep
Asia

Digital Planning in 2012: 3 Resolutions To Keep

14y Vincent Teo

Digital Planning in 2012: 3 Resolutions To Keep

Instead of diving straight into digital executions, let's examine the bigger picture for this year. Read More...

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Subway Taps MediaCom for U.S. Digital Ad Spending
Display Advertising

Subway Taps MediaCom for U.S. Digital Ad Spending

14y Zachary Rodgers

Subway Taps MediaCom for U.S. Digital Ad Spending

Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Read More...

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Dog Days of Winter for NJ Devils Social Media Program
Marketing

Dog Days of Winter for NJ Devils Social Media Program

14y Kate Kaye

Dog Days of Winter for NJ Devils Social Media Prog...

NHL team's successful social media program has become its leading sponsorships money maker. Read More...

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Nokia, Pepsi, and Coach Go Social for Chinese New Year
Social

Nokia, Pepsi, and Coach Go Social for Chinese New Year

14y Adaline Lau

Nokia, Pepsi, and Coach Go Social for Chinese New ...

Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Read More...

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Twitter: Not Just for Grown-Ups Any More [Research]
Actionable Analysis

Twitter: Not Just for Grown-Ups Any More [Research]

14y Heidi Cohen

Twitter: Not Just for Grown-Ups Any More [Research...

Three reasons why teens are moving to Twitter. Read More...

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5 Questions That Yahoo's New CEO Must Address
Marketing

5 Questions That Yahoo's New CEO Must Address

14y Chris Copeland

5 Questions That Yahoo's New CEO Must Address

The company's success hinges on Scott Thompson's answers to these questions. Read More...

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