The First Days
Marketing

The First Days

15y Anna Papadopoulos

The First Days

Ten tips for navigating through your first days at a new job. Read More

View article
Baidu Launches International Marketing Efforts
Asia

Baidu Launches International Marketing Efforts

15y Guest

Baidu Launches International Marketing Efforts

Baidu quietly launches more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and ...

View article
Facebook Exec: Ads Are Opening Act For Page Apps
Social

Facebook Exec: Ads Are Opening Act For Page Apps

15y Christopher Heine

Facebook Exec: Ads Are Opening Act For Page Apps

Creative solutions director Mike D'Arcy offers global case studies at New York agency expo. Read More...

View article
USA Network Tries to Spark a Meme for 'Psych' Premier
Marketing

USA Network Tries to Spark a Meme for 'Psych' Premier

15y Lisa Lacy

USA Network Tries to Spark a Meme for 'Psych' Prem...

Fans are asked to pose with pineapples and use the hashtag (what else?) #pineappling to share pics. Read More...

View article
Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me
Marketing

Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me

15y Joan Voight

Questions for Matt Spiegel, Digital Agency Vet and...

Spiegel discusses making the jump from OMG Digital to games startup. Read More...

View article
Dr Pepper Draws Female Ire on Facebook
Social

Dr Pepper Draws Female Ire on Facebook

15y Christopher Heine

Dr Pepper Draws Female Ire on Facebook

Provocative ad copy for diet soda aimed at men gets women complaining. Read More...

View article
The Straight Story on Display Auto-Optimization
Data insights

The Straight Story on Display Auto-Optimization

15y Jeff Green

The Straight Story on Display Auto-Optimization

There is no easy button in the demand-side-platform world. Read More...

View article
Learn From Others' Social Media Mistakes
Social

Learn From Others' Social Media Mistakes

15y Liana Evans

Learn From Others' Social Media Mistakes

Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons lear...

View article
What Haunts Email Marketers
Email

What Haunts Email Marketers

15y Rick Buck

What Haunts Email Marketers

Four misconceptions that have arisen from urban legends that are haunting email marketers and need to be debunked. Read More...

View article
How to Effectively Scale: 5 Steps From an Insider's Perspective
Display Advertising

How to Effectively Scale: 5 Steps From an Insider's Perspective

15y Matt Jessell

How to Effectively Scale: 5 Steps From an Insider'...

Why it makes sense for publishers to be involved with tailoring a marketing campaign's message. Read More...

View article
Going Mobile
Asia

Going Mobile

15y Stephen Hay

Going Mobile

Consider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices. Read More...

View article
Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data
Asia

Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data

15y Adaline Lau

Yahoo's Shashi Seth on the Future of Search, Mobil...

Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: "Answers, not links". Read More...

View article
Are We Writing Off Google+ too Early?
Asia

Are We Writing Off Google+ too Early?

15y Vivek Bhargava

Are We Writing Off Google+ too Early?

Google+ is here to stay. Here are eight reasons why. Read More...

View article
Seth Solomons Leaves Digitas to Helm Publicis CRM Shop
Marketing

Seth Solomons Leaves Digitas to Helm Publicis CRM Shop

15y Douglas Quenqua

Seth Solomons Leaves Digitas to Helm Publicis CRM ...

Agency will be based in NYC with seven full-time staff and a small army of consultants. Read More...

View article
Demand Media and Seed.com Weed Out Freelancers
Marketing

Demand Media and Seed.com Weed Out Freelancers

15y Christopher Heine

Demand Media and Seed.com Weed Out Freelancers

Are ad-supported content farms drying up as an income source for stay-at-home writers? Read More...

View article
Inside Google's Debate Over Search Retargeting
Search

Inside Google's Debate Over Search Retargeting

15y Zachary Rodgers

Inside Google's Debate Over Search Retargeting

Google sits on a huge pile of search intent data, but doesn't use it for display ads. Here's why. Read More...

View article
The Common Characteristic of Winning Digital Companies
Search

The Common Characteristic of Winning Digital Companies

15y Chris Copeland

The Common Characteristic of Winning Digital Compa...

According to Google, the company doesn't have better algorithms...just more data. Read More...

View article
Do You Know What Good Looks Like?
Analytics

Do You Know What Good Looks Like?

15y Neil Mason

Do You Know What Good Looks Like?

Objectives are often like marshmallows: they look good on the outside, but are soft and squidgy on the inside. Read More...

View article
Mobile Search or Display: Which Model Fits Your Business?
Media

Mobile Search or Display: Which Model Fits Your Business?

15y Craig Hagopian

Mobile Search or Display: Which Model Fits Your Bu...

Is your goal to drive local leads and website traffic or increase local exposure and brand awareness? Read More...

View article
Winning the Mayorship of Latino Marketing
Marketing

Winning the Mayorship of Latino Marketing

15y Gustavo Razzetti

Winning the Mayorship of Latino Marketing

If you are looking for Latino advocates, geo-location-based services is the right way to go. Read More...

View article
Calculating Social Commerce Performance
Social

Calculating Social Commerce Performance

15y Cathy Halligan

Calculating Social Commerce Performance

Do you know your user-generated content quantity and coverage? Read More...

View article
Tips for Selecting Your Search Agency
Asia

Tips for Selecting Your Search Agency

15y Antony Yiu

Tips for Selecting Your Search Agency

Follow these five guidelines to evaluate if your search agency is doing a good job or not. Read More...

View article
Facebook’s iPad App: No Ads For Now
Media

Facebook’s iPad App: No Ads For Now

15y Christopher Heine

Facebook’s iPad App: No Ads For Now

Social giant says there's no timetable for monetizing its new app. Read More...

View article
Google's Daily Deals Are Becoming More Targeted
Social

Google's Daily Deals Are Becoming More Targeted

15y Christopher Heine

Google's Daily Deals Are Becoming More Targeted

Search giant gives consumers the opportunity to identify preferences for "Offers" product. Read More...

View article
Americans Consuming More Internet on the Go
Media

Americans Consuming More Internet on the Go

15y Douglas Quenqua

Americans Consuming More Internet on the Go

ComScore finds mobile devices accounted for nearly 7 percent of all digital traffic in the U.S. in August Read More...

View article
TV Networks Promote Fall Slate With Online Games
Marketing

TV Networks Promote Fall Slate With Online Games

15y Lisa Lacy

TV Networks Promote Fall Slate With Online Games

Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Read More...

View article
Acting on Actionable: Why so Hard?
Actionable Analysis

Acting on Actionable: Why so Hard?

15y Andrew Edwards

Acting on Actionable: Why so Hard?

What is behind the glacial pace of change within web properties even in the face of actionable imperatives? Read More...

View article
1 350 351 352 353 354 1,669