Steve Jobs Dies, Ushered in PC and Mobile Eras
Media

Steve Jobs Dies, Ushered in PC and Mobile Eras

15y Zachary Rodgers

Steve Jobs Dies, Ushered in PC and Mobile Eras

Jobs was a brilliant marketer who sent marketers scrambling. Read More...

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2012 Campaign Video: Newt Gingrich
Marketing

2012 Campaign Video: Newt Gingrich

15y Kate Kaye

2012 Campaign Video: Newt Gingrich

Produced videos from the Newt Gingrich 2012 campaign. Read More...

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U.K. Web Ad Spend Grew in First Half, But Slower Than U.S.
Display Advertising

U.K. Web Ad Spend Grew in First Half, But Slower Than U.S.

15y Kate Kaye

U.K. Web Ad Spend Grew in First Half, But Slower T...

Video advertising drives growth on both sides of pond. Read More...

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Silverpop Marries Foursquare to Email
Email

Silverpop Marries Foursquare to Email

15y Christopher Heine

Silverpop Marries Foursquare to Email

Email industry warhorse buys out a geo-social marketing startup. Read More...

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Google Promotes New Ad Units
Display Advertising

Google Promotes New Ad Units

15y Anna Maria Virzi

Google Promotes New Ad Units

Offerings include digital version of newspaper-style circular ads and video ads in search results. Read More...

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Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segments?
Data insights

Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segment...

15y Andrea Fishman

Is Your SEO Keyword Strategy In Line With Your Beh...

A few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program. Read More...

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Using Google's Panda Updates to Your Advantage
Search

Using Google's Panda Updates to Your Advantage

15y Marios Alexandrou

Using Google's Panda Updates to Your Advantage

The winners and losers from the updates and what they can tell us. Read More...

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Tips to Harness Urgency in Online Sales
Marketing

Tips to Harness Urgency in Online Sales

15y Robin Neifield

Tips to Harness Urgency in Online Sales

Convincing bargain-shopping consumers that they will have to act fast to get their treasure takes a little trial and error. Read More...

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Retargeting: The Potential and Pitfalls for Lead-Nurture Programs
Email

Retargeting: The Potential and Pitfalls for Lead-Nurture Programs

15y Mike Hotz

Retargeting: The Potential and Pitfalls for Lead-N...

If you're looking for an effective tactic to mature your email lead-nurture program, display retargeting can be the channel for you. Read More...

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In-Banner Video Ads Help Retailers Get Personal With Customers
Marketing

In-Banner Video Ads Help Retailers Get Personal With Customers

15y Anupam Gupta

In-Banner Video Ads Help Retailers Get Personal Wi...

Five tips to create more compelling in-banner video ads. Read More...

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Straight Talk from TribalDDB and AKQA at Advertising Week
Media

Straight Talk from TribalDDB and AKQA at Advertising Week

15y Christopher Heine

Straight Talk from TribalDDB and AKQA at Advertisi...

Session produces candid discussion about risks of digital marketing. Read More...

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Yahoo, Google, AOL Vie for Premium Video Dominance
Data insights

Yahoo, Google, AOL Vie for Premium Video Dominance

15y Zachary Rodgers

Yahoo, Google, AOL Vie for Premium Video Dominance

Cos. are investing more heavily in original video content. Read More...

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Bachmann Ads Bank on Christie News
Marketing

Bachmann Ads Bank on Christie News

15y Kate Kaye

Bachmann Ads Bank on Christie News

Team Bachmann is running Google ads targeting Chris Christie searches. Read More...

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Outsourcing SEO to Search Agencies or Doing SEO From In-House
Analytics

Outsourcing SEO to Search Agencies or Doing SEO From In-House

15y Gordon Choi

Outsourcing SEO to Search Agencies or Doing SEO Fr...

Evaluate these factors when hiring an SEO agency. Read More...

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Execs & Accounts: Vibrant Media, Underdog Media, FRWD
Marketing

Execs & Accounts: Vibrant Media, Underdog Media, FRWD

15y ClickZ News Staff

Execs & Accounts: Vibrant Media, Underdog Media, F...

Irvine moves to Vibrant; Hirsch backs Underdog, FRWD snatches BrandinHand. Read More...

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FM Buys Colorado Blog Tools Provider Lijit
Marketing

FM Buys Colorado Blog Tools Provider Lijit

15y Douglas Quenqua

FM Buys Colorado Blog Tools Provider Lijit

Federated Media acquires provider of search and analytics tools for blogs. Read More...

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Advertising Week: A Contest for Premium Ad Dollars
Display Advertising

Advertising Week: A Contest for Premium Ad Dollars

15y Zachary Rodgers

Advertising Week: A Contest for Premium Ad Dollars

Video and premium ads are themes so far this year. Read More...

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Will Your Brand Succeed in the New Facebook?
Marketing

Will Your Brand Succeed in the New Facebook?

15y Aaron Everson

Will Your Brand Succeed in the New Facebook?

Ways to know if you're on the right path. Read More...

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Up Here in the Latinosphere
Marketing

Up Here in the Latinosphere

15y Giovanni Rodriguez

Up Here in the Latinosphere

Latin Americans online are a superpower now. Here's why all marketers should care. Read More...

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It's Twitter vs. Facebook in the Battle of the Daily Deals
Social

It's Twitter vs. Facebook in the Battle of the Daily Deals

15y Cathy Halligan

It's Twitter vs. Facebook in the Battle of the Dai...

Why Twitter could yield better results for retailers looking to communicate daily deals, even with a smaller audience. Read More...

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Managing the Madness
Media

Managing the Madness

15y Jessica Richards

Managing the Madness

Six questions media professionals need to answer that will direct their planning across long-term and short-term projects. Read More...

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Landing Page Layout Principles
Acquisition

Landing Page Layout Principles

15y Tim Ash

Landing Page Layout Principles

7 ways to make or break your landing page. Read More

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Marketers Forecast Ad Spending for 2012
Marketing

Marketers Forecast Ad Spending for 2012

15y Anna Maria Virzi

Marketers Forecast Ad Spending for 2012

ZenithOptimedia projects global growth of 5.3 percent. Here's why. Read More...

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LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare
Asia

LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare

15y Adaline Lau

LBS Marketing in China: 3 Things Jiepang Can Teach...

Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service. Read More...

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Coca-Cola Counts on Fans to Spread the Love
Social

Coca-Cola Counts on Fans to Spread the Love

15y Anna Maria Virzi

Coca-Cola Counts on Fans to Spread the Love

Brand's global advertising strategy executive discusses five facets of dynamic storytelling. Read More...

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Love and Other Drugs, Reloaded
Asia

Love and Other Drugs, Reloaded

15y Mandeep Grover

Love and Other Drugs, Reloaded

B2B marketers often find it challenging to integrate digital marketing in the mix. Here are three tips I learned working in the pharmaceutical industr...

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2012 Campaign Video: Ron Paul
Marketing

2012 Campaign Video: Ron Paul

15y Kate Kaye

2012 Campaign Video: Ron Paul

The latest videos from Ron Paul For President. Read More

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