Sentiment is key to being able to look at consumer data from call centers, forums, employee feedback, online reviews -- the full customer journey. Rea...
View articleFacebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons. Rea...
View articleIn the world of social media, not all engagement is created equal. Consider who you reach, who your target audience is, and who your competition engag...
View articleExpect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud remov...
View articleAI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...
View articleNext generation mobile content discovery will bring back the “front door," thanks to prolific mobile use & the stale "last in, first out" model fo...
View articleIn a marketer survey by SAP, 42% did not believe GDPR applied to them and 26% said they did not collect the type of data protected under the regulatio...
View articleStreaming services continue to gain traction over traditional cable TV. Tips from Bing for how advertisers can cater to audiences on connected devices...
View articleIn 2017, the average cart abandonment rate was 78.65%. Here are 4 ways to retarget cart abandoners with targeted ads on Facebook and Instagram. Read M...
View articleRunning Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance. Read More...
View articleUninstall rates are a big pain point for mobile app marketers. To acquire and engage app users, make sure you look at the right type of user feedback....
View articleCompanies are increasingly using chatbots to answer customer questions and improve CX. Pairing AI with human agents gives customers better, faster ans...
View articleBy 2021, video will represent 80% of all online traffic. Here are 5 tips for video marketing around ideal length, type of content, and tracking. Read ...
View articleImmersive technology (AR and VR) blurs the line between the physical and digital worlds, creating an environment so realistic that it almost feels rea...
View articleDeploying a CDP isn’t a replacement of current customer data systems, but rather an operational solution that can piggyback on existing systems. The p...
View articleA comprehensive guide on how to detect, avoid, and remedy issues with mobile video. 19 tips compiled with input from expert sources and additional res...
View articleThe economy is booming, and by all accounts 2018 is going to be the strongest holiday shopping season of the digital age. Consumer confidence is high,...
View articleNearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choic...
View articleAd fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...
View article80% of consumers seek advice from family or friends before purchasing online. Make sure you're using online customer reviews to in your data for bette...
View articleReady to start selling your product on Amazon? Here are 5 questions to get you started thinking about competition, distribution, and brand strength. R...
View articleIt's not enough to just talk about omnichannel – we have to look at customer-facing implications to make sure our added channels aren't just added ste...
View articleAI attracted $12 billion of VC investment last year and is expected to reach $190.61 billion by 2025. Here are 7 simple ways AI can help businesses co...
View articleIt's been quite the year in ad tech. Here's a recap of some of the major changes that have happened affecting the industry. Read More...
View articleBig data and AI call for a new business competency: Ethics. With cyberthreats and new regulation, 2018 has been a pivotal year, and leading organizati...
View articleIn the race to improve customer experience and make consumers’ lives easier, tech giants are working to eliminate “unnecessary” human interactions. Bu...
View articleAd fraud runs rampant in our advertising ecosystem, but the good news is there is growing momentum to tackle it at a systemic level. While they're a g...
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