Mobile Targeting Firm Ringleader Digital Vanishes
Media

Mobile Targeting Firm Ringleader Digital Vanishes

15y Jack Marshall

Mobile Targeting Firm Ringleader Digital Vanishes

Company may have ceased operations. Read More...

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Relationships and Localisation: The Key to Understanding Email Marketing in China
Asia

Relationships and Localisation: The Key to Understanding Email Marketing in...

15y Michael Tsui

Relationships and Localisation: The Key to Underst...

Global email standard rules don't apply in China; here's how you should localise for the market. Read More...

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Priceline Enters Daily Deals Melee
Social

Priceline Enters Daily Deals Melee

15y Christopher Heine

Priceline Enters Daily Deals Melee

Test launched in New York; national rollout expected. Read More...

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Agency News: Deep Focus, Clicksquared, Eleven
Marketing

Agency News: Deep Focus, Clicksquared, Eleven

15y Nina Boys

Agency News: Deep Focus, Clicksquared, Eleven

Deep Focus adds MD and ECD; Clicksquared wins Oklahoma Thunder. Read More...

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Conservative Home to Ann Coulter Aims to Match Obama Online
Marketing

Conservative Home to Ann Coulter Aims to Match Obama Online

15y Kate Kaye

Conservative Home to Ann Coulter Aims to Match Oba...

Human Events builds right wing answer to Obama's digital machine to attract young voters. Read More...

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Digital to Attract 17 Percent of Global Ad Spend in 2011
Ad Industry Metrics

Digital to Attract 17 Percent of Global Ad Spend in 2011

15y Jack Marshall

Digital to Attract 17 Percent of Global Ad Spend i...

Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Read More...

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Google+: What Does It Mean for Marketers?
Marketing

Google+: What Does It Mean for Marketers?

15y Anna Maria Virzi

Google+: What Does It Mean for Marketers?

Google is discouraging businesses from setting up accounts, but marketers should still give the service a (human) try. Read More...

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Amazon.com Explores Luxury, Goes Back to Basics
Analytics

Amazon.com Explores Luxury, Goes Back to Basics

15y Jack Aaronson

Amazon.com Explores Luxury, Goes Back to Basics

Amazon has a winning formula with its new limited sale venture - a site that has an "invite only" quality to it, but everyone who uses Amazon is invit...

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The FTC, Regulation, and Google
Paid Search

The FTC, Regulation, and Google

15y Kevin Lee

The FTC, Regulation, and Google

How advertisers might benefit from improved transparency and bidding policy clarity. Read More...

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A Tale of Three Platforms
Media

A Tale of Three Platforms

15y Jeanniey Mullen

A Tale of Three Platforms

Three key types of optimizations and realizations to create marketing programs that cater to the experience from which the content is being digested. ...

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Marketing Strategies for Reaching Consumers Using Tablets
Media

Marketing Strategies for Reaching Consumers Using Tablets

15y Steve Eisenberg

Marketing Strategies for Reaching Consumers Using ...

Sizing up the iConomy's challenges and opportunities. Read More...

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Reframing Digital Metrics to Increase Confidence as a Brand Building Medium
Analytics

Reframing Digital Metrics to Increase Confidence as a Brand Building Medium

15y Kate Clough

Reframing Digital Metrics to Increase Confidence a...

Digital media can have a significant and efficient impact to brand building; consider these metrics for better indicators of success. Read More...

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Facebook to Let Pharma Disable Comments on Some Pages
Healthcare & Pharma

Facebook to Let Pharma Disable Comments on Some Pages

15y Kate Kaye

Facebook to Let Pharma Disable Comments on Some Pa...

Product specific pages may be be permitted to prevent user comments. Read More...

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Baidu-Bing Alliance: Implications for Search Advertisers
Asia

Baidu-Bing Alliance: Implications for Search Advertisers

15y Adaline Lau

Baidu-Bing Alliance: Implications for Search Adver...

Pact between Microsoft and China's largest search player could further erode Google's share in the country. Read More...

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Mobile Ads for 'Last Lions' Film Deliver Roaring Results
Marketing

Mobile Ads for 'Last Lions' Film Deliver Roaring Results

15y Susan Kuchinskas

Mobile Ads for 'Last Lions' Film Deliver Roaring R...

National Geographic uses smartphones to connect with "generation extinction." Read More...

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Facebook Commerce Brings Privacy Worries, Study Says
Social

Facebook Commerce Brings Privacy Worries, Study Says

15y Christopher Heine

Facebook Commerce Brings Privacy Worries, Study Sa...

Millennials are both leery and intrigued by shopping on social site. Read More...

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Google+ to Brands: Not So Fast
Data insights

Google+ to Brands: Not So Fast

15y Zachary Rodgers

Google+ to Brands: Not So Fast

Asks for patience as it readies business profiles. Ford will delete profiles. Read More...

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How to Find a Job Using LinkedIn
Marketing

How to Find a Job Using LinkedIn

15y Jake Langwith

How to Find a Job Using LinkedIn

Strategies for using the top networking site. Second in a two-part series. Read More...

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Great Metrics Are in the Paycheck of the Beholder
Analytics

Great Metrics Are in the Paycheck of the Beholder

15y Jim Sterne

Great Metrics Are in the Paycheck of the Beholder

How can you implement successful metrics to help you measure your success? Read More...

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A Holiday Campaign That Serves the Public Well
Media

A Holiday Campaign That Serves the Public Well

15y Tessa Wegert

A Holiday Campaign That Serves the Public Well

Whether you're promoting a new product or a public service cause, differentiate your campaign with relevance, irreverence, and exposure. Read More...

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Practical Tactics for Cross-Channel Email Acquisition
Email

Practical Tactics for Cross-Channel Email Acquisition

15y Matthew Hayes

Practical Tactics for Cross-Channel Email Acquisit...

Three ways to drive email acquisition. Read More...

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DAA Behavioral Icon Risks Irrelevance
Data insights

DAA Behavioral Icon Risks Irrelevance

15y Jack Marshall

DAA Behavioral Icon Risks Irrelevance

Icon is appearing in non-behaviorally targeted ads. Read More...

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Dealised Targets Media and Retail With Group-Buying Platform in Asia
Asia

Dealised Targets Media and Retail With Group-Buying Platform in Asia

15y Adaline Lau

Dealised Targets Media and Retail With Group-Buyin...

Startup looks to differentiate itself from Groupon and Living Social in daily deals and e-commerce. Read More...

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China's Mobile Market Primer for Marketers, Q2 2011
Asia

China's Mobile Market Primer for Marketers, Q2 2011

15y Alvin Wang Graylin

China's Mobile Market Primer for Marketers, Q2 201...

Overview of mobile usage and adoption in China and what it means for marketers. Read More...

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Strategy: The Reality Check
Analytics

Strategy: The Reality Check

15y Joni Ngai

Strategy: The Reality Check

Here's how you can tell if a proposed strategy is effective or not. Read More...

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Local Jersey Pols Embrace Digital Campaigning
Marketing

Local Jersey Pols Embrace Digital Campaigning

15y Kate Kaye

Local Jersey Pols Embrace Digital Campaigning

Politicians in Jersey City and South Orange embrace mobile data tools, social media, and video. Read More...

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GroupM: Digital's 2011 Ad Spend Share Larger than Predicted
Media

GroupM: Digital's 2011 Ad Spend Share Larger than Predicted

15y Jack Marshall

GroupM: Digital's 2011 Ad Spend Share Larger than ...

Online expected to attract 17 percent of global ad spend this year. Read More...

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