Agile Marketing: Introducing the Book of Swagger
Marketing

Agile Marketing: Introducing the Book of Swagger

15y Brian Massey

Agile Marketing: Introducing the Book of Swagger

A tool that helps marketers turn their results into stories that connect with others in their organization. Final part of a three-part series. Read Mo...

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Facebook's New Tools Won't Help Marketers
Social

Facebook's New Tools Won't Help Marketers

15y Christopher Heine

Facebook's New Tools Won't Help Marketers

Brands can't use video calling or group chat. Read More...

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W+K Connects Coke, Target to Mobile Tech Startups
Marketing

W+K Connects Coke, Target to Mobile Tech Startups

15y Joan Voight

W+K Connects Coke, Target to Mobile Tech Startups

Brands commit mentors in expansion of two-year-old incubator. Read More...

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Move Beyond Listening and Build an Engagement Platform
Social

Move Beyond Listening and Build an Engagement Platform

15y Dave Evans

Move Beyond Listening and Build an Engagement Plat...

Listening to your customers is the easy part. You'll need to take these next steps to connect with them. Read More...

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Smart Ads for Smart Advertisers...Are You One of Them?
Marketing

Smart Ads for Smart Advertisers...Are You One of Them?

15y Julie Batten

Smart Ads for Smart Advertisers...Are You One of T...

Are you leveraging the newest type of online advertising - behaviorally-based customizable ads? Read More...

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New Top-Level Domains Available
Email

New Top-Level Domains Available

15y Dennis Dayman

New Top-Level Domains Available

With thousands of personalized gTLDs opening up, the branding potential for companies that can afford to pay for them is huge. Read More...

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Buying and Placing Online Display Ads
Media

Buying and Placing Online Display Ads

15y Hollis Thomases

Buying and Placing Online Display Ads

Forty-seven ways to buy and place display advertising by other medium and the types of display ad formats. Part two in a two-part series. Read More...

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Shazam Connects TV and Mobile for Brands
Marketing

Shazam Connects TV and Mobile for Brands

15y Jack Marshall

Shazam Connects TV and Mobile for Brands

Firm sees interest from advertisers with interactive TV offering. Read More...

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The Importance of Email Marketing for Group Purchase Companies in China
Asia

The Importance of Email Marketing for Group Purchase Companies in China

15y Francis Kwok

The Importance of Email Marketing for Group Purcha...

Here's how to stand out from the more than 3,000 group buying sites in China. Read More...

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Overview of Web Analytics Market in China
Analytics

Overview of Web Analytics Market in China

15y Michael Xu

Overview of Web Analytics Market in China

Why do Chinese marketers invest only less than 1 percent of online ad budget in analytics? Read More...

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Ford Jumps Into Google+ With All Wheels
Social

Ford Jumps Into Google+ With All Wheels

15y Zachary Rodgers

Ford Jumps Into Google+ With All Wheels

Automaker races to test Google's answer to Facebook. Read More...

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Top U.S. Online Ad Providers, May 2011
Ad Industry Metrics

Top U.S. Online Ad Providers, May 2011

15y Jack Marshall

Top U.S. Online Ad Providers, May 2011

Google's network tops this list of the largest online ad sellers, ranked by reach. Read More...

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Why Mark Twain Was an Analytics Guru
Analytics

Why Mark Twain Was an Analytics Guru

15y Neil Mason

Why Mark Twain Was an Analytics Guru

Take a crash course on the world of analytics through the words of Mark Twain. Read More...

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Why Facebook Should Worry About Latina Moms
Marketing

Why Facebook Should Worry About Latina Moms

15y Gustavo Razzetti

Why Facebook Should Worry About Latina Moms

Will Google and MySpace consider the critical role that Latina moms could play in their future success? Will they be able to convince Hispanic moms to...

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4 Questions for Agency Success
Media

4 Questions for Agency Success

15y Harry Gold

4 Questions for Agency Success

Agency project managers, account executives, and media planners should ask these four questions every day when working in client management. Read More...

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For Those About to Pop, Pringles Provides an App
Media

For Those About to Pop, Pringles Provides an App

15y Douglas Quenqua

For Those About to Pop, Pringles Provides an App

CP+B launches latest in a long line of air guitar apps. Read More...

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Social Analytics – What's the Standard?
Analytics

Social Analytics – What's the Standard?

15y Adrian Lee

Social Analytics – What's the Standard?

Consider these three key metrics to measure the success of your social media campaigns. Read More...

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Germany Leads European Online Video Viewing
Data insights

Germany Leads European Online Video Viewing

15y Jack Marshall

Germany Leads European Online Video Viewing

Beats other major EU markets in terms of audience scale and volume of content consumed. Read More...

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Ad Insights From Zynga's IPO Filing
Display Advertising

Ad Insights From Zynga's IPO Filing

15y Zachary Rodgers

Ad Insights From Zynga's IPO Filing

A relatively small player in digital ads - for now. Read More...

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Bachmann Camp Flubs YouTube Videos As Others Slam Obama
Marketing

Bachmann Camp Flubs YouTube Videos As Others Slam Obama

15y Kate Kaye

Bachmann Camp Flubs YouTube Videos As Others Slam ...

GOP hopeful Michele Bachmann's camp mistakenly posted test videos. Read More...

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The Week in Ads: Cheetos, Ray Ban, Klondike [Gallery]
Display Advertising

The Week in Ads: Cheetos, Ray Ban, Klondike [Gallery]

15y Jack Marshall

The Week in Ads: Cheetos, Ray Ban, Klondike [Galle...

A look at some creative display ads from around the web this week. Read More...

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Samsung Offers Smartphone to Apple Users
Media

Samsung Offers Smartphone to Apple Users

15y Christopher Heine

Samsung Offers Smartphone to Apple Users

IPad-only campaign runs through July. Read More

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MySpace + Specific Media: Higher Stakes for 'Enhanced' Ad Nets
Media

MySpace + Specific Media: Higher Stakes for 'Enhanced' Ad Nets

15y Jack Marshall

MySpace + Specific Media: Higher Stakes for 'Enhan...

More ad networks are buying or creating media. Read More...

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Continued Evolution of Mobile Web
Media

Continued Evolution of Mobile Web

15y Jason Dempsey

Continued Evolution of Mobile Web

The app experience, mobile interactivity, and 3D opportunities will extend the web further than it's been before. Read More...

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Does Facebook Care Enough About Small Advertisers?
Paid Search

Does Facebook Care Enough About Small Advertisers?

15y Lisa Raehsler

Does Facebook Care Enough About Small Advertisers?

How can the smaller advertiser get through their Facebook advertising experience a little easier right now? Read More...

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Where Content and Ads Come Together
Display Advertising

Where Content and Ads Come Together

15y Rob Beeler

Where Content and Ads Come Together

Dynamic ad slots, customized user pages, dropping ad calls...just some of the ways content management and ad management can work more closely together...

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11 Tips to Be a Digital Video Star
Social

11 Tips to Be a Digital Video Star

15y Erik Qualman

11 Tips to Be a Digital Video Star

Don't forget your posture and your HD makeup. Read More

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