Almondnet Spins Off Data Company
Media

Almondnet Spins Off Data Company

15y Jack Marshall

Almondnet Spins Off Data Company

Datonics will sell behavioral data to DSPs and networks. Read More...

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What Comes After All the Facebook Contests?
Marketing

What Comes After All the Facebook Contests?

15y Robin Neifield

What Comes After All the Facebook Contests?

An overreliance on sweeps and contests may create one of two equally dismal scenarios. Read More...

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Changing Shape: How Device Selection May Indicate User Intent
Data insights

Changing Shape: How Device Selection May Indicate User Intent

15y Andrea Fishman

Changing Shape: How Device Selection May Indicate ...

As non-PC devices become standard tools for web browsing, organizations must better predict the intent of users and optimize the experience accordingl...

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The 5 W's (and 1 H) of Competitive SEO Analysis
Search

The 5 W's (and 1 H) of Competitive SEO Analysis

15y Marios Alexandrou

The 5 W's (and 1 H) of Competitive SEO Analysis

A quick primer on how to include competitive analysis into every SEO effort to identify opportunities and set priorities. Read More...

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In Search of a Golden Blend: Search + Social
Asia

In Search of a Golden Blend: Search + Social

15y Sara Ye

In Search of a Golden Blend: Search + Social

We worked with Baidu to launch the first socially integrated Brandzone format for Chanel in China. Read More...

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Hype vs. Reality - Part II
Asia

Hype vs. Reality - Part II

15y Patrick Tam

Hype vs. Reality - Part II

Group buying and Facebook are hype. Here's why. Read More

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Kenny Powers and K-Swiss: Tag, You're F*cking It
Media

Kenny Powers and K-Swiss: Tag, You're F*cking It

15y Christopher Heine

Kenny Powers and K-Swiss: Tag, You're F*cking It

Scannable codes appearing at 500 Foot Lockers. Read More...

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Facebook CPCs Rose 22 Percent in Q2
Ad Industry Metrics

Facebook CPCs Rose 22 Percent in Q2

15y Jack Marshall

Facebook CPCs Rose 22 Percent in Q2

Ad prices on the social network continue to rise. Read More...

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Google Mobilizes 'Offers' for NYC and San Francisco
Social

Google Mobilizes 'Offers' for NYC and San Francisco

15y Christopher Heine

Google Mobilizes 'Offers' for NYC and San Francisc...

Foursquare and LivingSocial also make waves in deals space. Read More...

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The White House - Unplugged
Marketing

The White House - Unplugged

15y Giovanni Rodriguez

The White House - Unplugged

Building on its momentum with Latino events, the White House convenes its biggest meetup yet. Read More...

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Social: Sales or Snake Oil?
Social

Social: Sales or Snake Oil?

15y Cathy Halligan

Social: Sales or Snake Oil?

Some key insights and data that provide a balanced perspective regarding the business case for social. Read More...

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Managing Your Brand Reputation
Media

Managing Your Brand Reputation

15y Jessica Richards

Managing Your Brand Reputation

It's imperative that companies put guidelines in place that speak to the right voice and approach to updating, responding, and maintaining positive br...

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Lifecycle Email Marketing Lessons From Zappos
Advanced Email Marketing

Lifecycle Email Marketing Lessons From Zappos

15y Tal Nathan

Lifecycle Email Marketing Lessons From Zappos

Empower customers to receive relevant email messages based on activities that they perform on your site. Read More...

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Google Hand Holding Brings Pharma to YouTube
Healthcare & Pharma

Google Hand Holding Brings Pharma to YouTube

15y Kate Kaye

Google Hand Holding Brings Pharma to YouTube

Google courts pharma as Facebook prepares to force comments on their pages. Read More...

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U.S. Agencies Scoop Up Digital Talent From China
Marketing

U.S. Agencies Scoop Up Digital Talent From China

15y Joan Voight

U.S. Agencies Scoop Up Digital Talent From China

Shops look to mainland China and Hong Kong for skills and global perspective. Read More...

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Google Plus and Facebook Are Redefining the Future of Advertising
Asia

Google Plus and Facebook Are Redefining the Future of Advertising

15y Eric Phu

Google Plus and Facebook Are Redefining the Future...

With the launch of Google Plus, social is here to stay. And advertisers need to rethink how to do social media in these four ways. Read More...

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Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel
Marketing

Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fue...

15y Nina Boys

Agency Wins: SapientNitro Adds Activision Duties, ...

Assignment includes "Call of Duty" and "Skylanders" franchises. Read More...

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Facebook Faces: Jim Squires Talks Future of Social Ads
Social

Facebook Faces: Jim Squires Talks Future of Social Ads

15y Christopher Heine

Facebook Faces: Jim Squires Talks Future of Social...

Exclusive Q&A with the social giant's product marketing manager. Read More...

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WhatCounts Acquires Blue Sky Factory
Email

WhatCounts Acquires Blue Sky Factory

15y Anna Maria Virzi

WhatCounts Acquires Blue Sky Factory

Atlanta-based email marketing company acquires Blue Sky for its social-email integration. Read More...

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Got an Idea for an SES SF Session?
Conference Coverage

Got an Idea for an SES SF Session?

15y Team ClickZ

Got an Idea for an SES SF Session?

Share it by 5 p.m. and you might win a trip to SF. Read More...

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Do You Know What Your Social Media Marketing Really Costs?
Actionable Analysis

Do You Know What Your Social Media Marketing Really Costs?

15y Heidi Cohen

Do You Know What Your Social Media Marketing Reall...

Five major social business expenses, plus a detailed break out of hidden and not-so-hidden costs. Read More...

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10 Steps to Use Social Media for B2B Lead Generation
Automation

10 Steps to Use Social Media for B2B Lead Generation

15y Stephanie Miller

10 Steps to Use Social Media for B2B Lead Generati...

How to get more leads without blatant self-promotion or ruining your online reputation. Read More...

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Why Are Brand Media Buyers So Damn Lazy?
Marketing

Why Are Brand Media Buyers So Damn Lazy?

15y Pace Lattin

Why Are Brand Media Buyers So Damn Lazy?

Three major issues with media buyers. Read More

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5 Strategic Tips for Post-Panda SEO
Search

5 Strategic Tips for Post-Panda SEO

15y Ron Jones

5 Strategic Tips for Post-Panda SEO

Attract new and targeted visitors and supply them with a tremendous quality experience, which will lead to more engaged visitors and higher conversion...

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Quality Is in the Eye of the Beholder
Display Advertising

Quality Is in the Eye of the Beholder

15y Edward Montes

Quality Is in the Eye of the Beholder

If you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? Read More...

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Facebook's Like Button: Data Goldmine
Social

Facebook's Like Button: Data Goldmine

15y Jack Marshall

Facebook's Like Button: Data Goldmine

Plug-ins tie users' browsing behavior to their profiles. Read More...

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Five Digital Shops in the Heartland
Marketing

Five Digital Shops in the Heartland

15y Christopher Heine

Five Digital Shops in the Heartland

Interactive agencies ply their crafts between the coasts. Read More...

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