Groupon's Valentine's Day Deal Turns Into Dead Flowers
Social

Groupon's Valentine's Day Deal Turns Into Dead Flowers

15y Christopher Heine

Groupon's Valentine's Day Deal Turns Into Dead Flo...

After social media users expressed anger concerning different prices at two FTD sites, Groupon killed the deal. Read More...

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New Bill Fuels Do-Not-Track Fire
Data insights

New Bill Fuels Do-Not-Track Fire

15y Kate Kaye

New Bill Fuels Do-Not-Track Fire

Along with Jackie Speier's "Do Not Track Me Online Act of 2011," fellow Democrat Bobby Rush has re-introduced his own online privacy bill. Read More...

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Nokia's Microsoft Deal Could Drive Mobile Ad Growth
Media

Nokia's Microsoft Deal Could Drive Mobile Ad Growth

15y Jack Marshall

Nokia's Microsoft Deal Could Drive Mobile Ad Growt...

Increased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices. Read More...

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E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking
Data insights

E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking

15y Douglas Quenqua

E-Mail Usage Plummets as Teens Turn to Mobile, Soc...

Time spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds. Read More...

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Indie Film 'Likes' Facebook Ads, Achieves 2% CTR
Social

Indie Film 'Likes' Facebook Ads, Achieves 2% CTR

15y Christopher Heine

Indie Film 'Likes' Facebook Ads, Achieves 2% CTR

A close look at how "Certifiably Jonathan" ads have been targeted on the social site. Read More...

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Amid Daily Deal Hype, AP Puts Mobile Spin on Classic Circulars
Media

Amid Daily Deal Hype, AP Puts Mobile Spin on Classic Circulars

15y Kate Kaye

Amid Daily Deal Hype, AP Puts Mobile Spin on Class...

The Associated Press wants to replicate the tried-and-true success of print circulars. Read More...

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Likeable Versus Memorable?
Marketing

Likeable Versus Memorable?

15y Gary Stein

Likeable Versus Memorable?

Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Read More...

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Future of TV: Xbox? [Video]
Marketing

Future of TV: Xbox? [Video]

15y Wes Keltner

Future of TV: Xbox? [Video]

Microsoft's discussions with Conan O'Brien last year point to higher ambitions for the Xbox Live service. Read More...

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Beyond Scaling Down: Generating a Successful Mobile Experience
Media

Beyond Scaling Down: Generating a Successful Mobile Experience

15y Jason Dempsey

Beyond Scaling Down: Generating a Successful Mobil...

Designing for mobile is all about creating a complementary experience while users are already immersed in the real world. Read More...

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Optimizing the Conversion Rate Optimization Process
Analytics

Optimizing the Conversion Rate Optimization Process

15y Bryan Eisenberg

Optimizing the Conversion Rate Optimization Proces...

Three steps to offer every visitor an experience that fulfills their needs and leaves you with a measurable conversion. Read More...

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'Hey, So Do I!' 5 Traits of Advanced Paid Search Managers
Paid Search

'Hey, So Do I!' 5 Traits of Advanced Paid Search Managers

15y Andrew Goodman

'Hey, So Do I!' 5 Traits of Advanced Paid Search M...

Do you handle situations like a rookie or a paid search pro? Read More...

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Facebook's Makeover Kills Tabs, But Sales Should Live On
Social

Facebook's Makeover Kills Tabs, But Sales Should Live On

15y Christopher Heine

Facebook's Makeover Kills Tabs, But Sales Should L...

Shopping app developer says most transactions start in the newsfeed, not the tabs. Read More...

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From Advertising to Storytelling
Analytics

From Advertising to Storytelling

15y Brandon Cheung

From Advertising to Storytelling

Consumers today have control over how your brand message is passed on. As marketers, here's how to create behavioural change to measure campaign effec...

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Google Emphasizes Commitment to Mobile
Media

Google Emphasizes Commitment to Mobile

15y Jack Marshall

Google Emphasizes Commitment to Mobile

Online ad giant invites agencies and advertisers for mobile love-in in New York City. Read More...

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Report: Advertisers to Double Real-Time Bidding Spend in 2011
Media

Report: Advertisers to Double Real-Time Bidding Spend in 2011

15y Jack Marshall

Report: Advertisers to Double Real-Time Bidding Sp...

Real-time based media buying will make up 8 percent of online display ad spend this year, Forrester suggests. Read More...

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Nielsen Backs Ad-ID Standard for Tracking Digital Ads
Analytics

Nielsen Backs Ad-ID Standard for Tracking Digital Ads

15y Anna Maria Virzi

Nielsen Backs Ad-ID Standard for Tracking Digital ...

ANA CEO says interactive ad industry must move beyond page views and click-through rates. Read More...

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Trolls Are Inevitable; Here's How to Deal With Them
Community Management

Trolls Are Inevitable; Here's How to Deal With Them

15y Caroline Chen

Trolls Are Inevitable; Here's How to Deal With The...

Seven productive methods to abating negativity in your community. Read More...

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The Four Levels of Super Bowl Cross-Media Success
Media

The Four Levels of Super Bowl Cross-Media Success

15y Tessa Wegert

The Four Levels of Super Bowl Cross-Media Success

Which level of expected and intended consumer engagement is your brand in? Read More...

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Google Boost: Paid Search for the Masses?
Local

Google Boost: Paid Search for the Masses?

15y Gregg Stewart

Google Boost: Paid Search for the Masses?

Can Google Boost woo small businesses that shied away from AdWords? Read More...

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Top the iOS App Store Rankings by Getting All Your Ducks in a Row
Media

Top the iOS App Store Rankings by Getting All Your Ducks in a Row

15y Rob Weber

Top the iOS App Store Rankings by Getting All Your...

Use SEO, advertising, promotion, PR, cross-promotion, and trade shows to catapult you to the top of the App Store rankings. Read More...

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Managing 'Free' Web Traffic From Search Ain't Free, But It's Worth It
Marketing

Managing 'Free' Web Traffic From Search Ain't Free, But It's Worth It

15y Jonathan Shapiro

Managing 'Free' Web Traffic From Search Ain't Free...

Welcome to phase three of SEO marketing - the point where SEO efforts must justify their worth and compete for resources with other parts of a success...

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Billions of Web Ads Carried Malware in 2010
Display Advertising

Billions of Web Ads Carried Malware in 2010

15y Kate Kaye

Billions of Web Ads Carried Malware in 2010

Online Trust Alliance says it confirmed incidents of malvertising on 3,500 sites and 200 unique ad networks. Read More...

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Why the E-mail Newsletter Deserves a Second Chance
Email

Why the E-mail Newsletter Deserves a Second Chance

15y Simms Jenkins

Why the E-mail Newsletter Deserves a Second Chance

Start with this premise: Don't think of it as a newsletter. Read More...

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Digital Diary: All I Want for Christmas... Is a QR Code That Works
Asia

Digital Diary: All I Want for Christmas... Is a QR Code That Works

15y Argha Sen

Digital Diary: All I Want for Christmas... Is a QR...

Engaging Toys "R" Us customers using QR codes during Christmas. Read More...

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FTD Is First National 'Groupon' After Super Bowl Ad Outcry
Social

FTD Is First National 'Groupon' After Super Bowl Ad Outcry

15y Christopher Heine

FTD Is First National 'Groupon' After Super Bowl A...

Floral website offers $40-for-$20 deal with Valentine's Day approaching. Read More...

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Mozilla Rolls Out Do-Not-Track Feature in Firefox 4
Data insights

Mozilla Rolls Out Do-Not-Track Feature in Firefox 4

15y Jack Marshall

Mozilla Rolls Out Do-Not-Track Feature in Firefox ...

Browser manufacturer implements blanket opt-out for those who want it. Read More...

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Here's The Beef: Taco Bell Uses Lawsuit to Lift 'Likes'
Social

Here's The Beef: Taco Bell Uses Lawsuit to Lift 'Likes'

15y Christopher Heine

Here's The Beef: Taco Bell Uses Lawsuit to Lift 'L...

Quick-serve brand will give away 10 million tacos to Facebook users who "like" it. Read More...

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