Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter
Data insights

Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

15y Christopher Heine

Super Bowl Stats: Mercedes Wins MVP on Facebook, T...

ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...

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Digital Marketers Focus on Social Hires in 2011
Marketing

Digital Marketers Focus on Social Hires in 2011

15y Jack Marshall

Digital Marketers Focus on Social Hires in 2011

Society of Digital Agencies survey finds social media tops hiring wish list this year. Read More...

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Using YouTube Channels to Drive Site Traffic [Video]
Data insights

Using YouTube Channels to Drive Site Traffic [Video]

15y Rob Graham

Using YouTube Channels to Drive Site Traffic [Vide...

The ups and downs of using digital video to drive brand awareness and traffic. Read More...

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Brands That Listen
Social

Brands That Listen

15y Dave Evans

Brands That Listen

What can you learn if you listen to your customers? Consider these examples. Read More...

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13 Tips for Facilitating Viral Uptake
Marketing

13 Tips for Facilitating Viral Uptake

15y Robin Neifield

13 Tips for Facilitating Viral Uptake

While a marketer cannot create a viral phenomenon on behalf of your brand, she can... Read More...

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Shopping Feed Optimization for Google Instant
Search

Shopping Feed Optimization for Google Instant

15y Crispin Sheridan

Shopping Feed Optimization for Google Instant

With Google Instant now available in Google Product Search, consider these points. Read More...

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Dispelling Urban Legends Regarding E-mail in China
Asia

Dispelling Urban Legends Regarding E-mail in China

15y Darren Fifield

Dispelling Urban Legends Regarding E-mail in China

If you're looking toward China for additional sales growth, here's what you need to do to send email into the country. Read More...

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The New Digital Divide
Asia

The New Digital Divide

15y Vijay Sankaran

The New Digital Divide

Agencies and marketers in India could tackle digital challenges outlined in these three ways. Read More...

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Meebo Acquires Mindset Media to Augment Ad Relevance
Display Advertising

Meebo Acquires Mindset Media to Augment Ad Relevance

15y Jack Marshall

Meebo Acquires Mindset Media to Augment Ad Relevan...

Ad tech firm brings psychographic targeting to Meebo's existing offerings. Read More...

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E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking
Email

E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking

15y Douglas Quenqua

E-Mail Usage Plummets as Teens Turn to Mobile, Soc...

Time spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds. Read More...

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U.S. Smartphone Penetration Up 60 Percent in Q4 2010
Data insights

U.S. Smartphone Penetration Up 60 Percent in Q4 2010

15y Jack Marshall

U.S. Smartphone Penetration Up 60 Percent in Q4 20...

Android and Apple's iOS make gains as all other smartphone platforms see decline in user base. Read More...

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Imported From Detroit: Search Advertising
Paid Search

Imported From Detroit: Search Advertising

15y Anna Maria Virzi

Imported From Detroit: Search Advertising

A search in Google for the title of a popular Super Bowl video ad turns up a rival's paid search ad. Read More...

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It's About Relationships, Not Campaigns
Advanced Email Marketing

It's About Relationships, Not Campaigns

15y Ryan Deutsch

It's About Relationships, Not Campaigns

Look at your campaigns as a means to enhance the overall relationship between brand and consumer. Read More...

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Why Latino Marketers Are so Googly-Eyed
Marketing

Why Latino Marketers Are so Googly-Eyed

15y Giovanni Rodriguez

Why Latino Marketers Are so Googly-Eyed

How Google "stacks up" in Latino digital, and why marketers are taking notice. Read More...

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New Firm From Jagtag Founders to Help Brands Ditch Ads
Display Advertising

New Firm From Jagtag Founders to Help Brands Ditch Ads

15y Jack Marshall

New Firm From Jagtag Founders to Help Brands Ditch...

Duomentis wants brands to circumvent ads with brand-owned and operated digital tools and products. Read More...

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A Systematic Approach to SEO [Video]
Search

A Systematic Approach to SEO [Video]

15y Sage Lewis

A Systematic Approach to SEO [Video]

An interview with John Straw from Linkdex gives a look into its SEO management tools. Read More...

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Groupon CEO Defends Ads After Social Media Backlash
Social

Groupon CEO Defends Ads After Social Media Backlash

15y Christopher Heine

Groupon CEO Defends Ads After Social Media Backlas...

Negative chatter permeates Facebook, Twitter, and YouTube after the daily deal site's Tibet spoof ad. Read More...

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HuffPo Ad Sales Dynamo Leaves With AOL Acquisition
Media

HuffPo Ad Sales Dynamo Leaves With AOL Acquisition

15y Kate Kaye

HuffPo Ad Sales Dynamo Leaves With AOL Acquisition

The executive steering The Huffington Post's successful ad revenue ship – Greg Coleman - will leave as it begins its integration with AOL. Read More...

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Twitter Bestows Verified Account on Howard Stern, Others Wait
Marketing

Twitter Bestows Verified Account on Howard Stern, Others Wait

15y Kate Kaye

Twitter Bestows Verified Account on Howard Stern, ...

Radio talk show legend obtains a verified Twitter account right away, while powerful people like Virginia Governor Bob McDonnell still don't have one....

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Super Bowl Ads 2011: Winners and Losers
Social

Super Bowl Ads 2011: Winners and Losers

15y Anna Maria Virzi

Super Bowl Ads 2011: Winners and Losers

Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Read More...

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AOL's HuffPo Acquisition Is a Bid for Social Ad Spend
Display Advertising

AOL's HuffPo Acquisition Is a Bid for Social Ad Spend

15y Zachary Rodgers

AOL's HuffPo Acquisition Is a Bid for Social Ad Sp...

The Huffington Post is a fast growing site. Can it deliver the higher CPMs AOL craves? Read More...

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Super Bowl Stories Build Super Brands
Actionable Analysis

Super Bowl Stories Build Super Brands

15y Heidi Cohen

Super Bowl Stories Build Super Brands

A Super Bowl ad provides an impressive platform from which to create and build your brand. Stories are an integral component of this process. Read Mor...

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Who's That Masked DB Marketer in a Cape?!
Automation

Who's That Masked DB Marketer in a Cape?!

15y Stephanie Miller

Who's That Masked DB Marketer in a Cape?!

How will database marketers react to this new level of attention and embrace the need for a data-driven marketing approach? Read More...

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LinkedIn 101
Search

LinkedIn 101

15y Ron Jones

LinkedIn 101

Everything you need to know about LinkedIn to start building up your personal brand today. Read More...

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Handling Spam Complaints: Sourcing Complaints
Email

Handling Spam Complaints: Sourcing Complaints

15y Jeanne Jennings

Handling Spam Complaints: Sourcing Complaints

A look at how to identify the underlying causes of spam complaints and fix them before they become problems. Part three in a four-part series. Read Mo...

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Facebook Comments on Congressional Privacy Inquiry
Data insights

Facebook Comments on Congressional Privacy Inquiry

15y Kate Kaye

Facebook Comments on Congressional Privacy Inquiry

Legislators grill Facebook on its commitment to privacy for the second time in four months. Read More...

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Groupon, LivingSocial Play Mimic Before Super Bowl
Social

Groupon, LivingSocial Play Mimic Before Super Bowl

15y Christopher Heine

Groupon, LivingSocial Play Mimic Before Super Bowl

Groupon's $20-for-$10 Barnes & Noble voucher mirrors the recent LivingSocial-Amazon deal. Read More...

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