As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...
View articleWhen Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...
View articleHow can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...
View articleWe all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information d...
View articleOn March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of ...
View articleThanks to a newly-announced partnership with Dunkin' Donuts, Waze users will soon be able to order their favorite drink or food item as they hit the r...
View articleDeep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era...
View articleGrowing up on a farm in Iowa gave me many fond memories of my mother and the wisdom she imparted to me (or tried to, anyway) over the years. Read More...
View articleB2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...
View articleFacebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled wi...
View article“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...
View articleThe advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects ...
View articleUsers almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...
View articleRecently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and...
View articleMany companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...
View articleA class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they...
View articleEffective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who ...
View articleAccording to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...
View articleOnline presence requires a lot of work. Your team has to be keeping an eye on search rankings, competitors, security, web mentions, website performanc...
View articleShell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...
View articleGoogle sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisemen...
View articleA recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude o...
View articleTwo weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...
View articleEvery year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...
View articleDr. Torsten Wingenter, Head of Digital Innovations at Lufthansa, talks us through using VR and 360° video in-flight and to sell upgrades, and the airl...
View articleThe companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...
View articleAccording to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retai...
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