Facebook Response Prompts Strong Words From Privacy Lawmakers
Data insights

Facebook Response Prompts Strong Words From Privacy Lawmakers

16y Kate Kaye

Facebook Response Prompts Strong Words From Privac...

Facebook said all ad networks must delete Facebook UIDs to operate on its platform. Read More...

View article
Ad:tech: Geo-Social Attracts Customers for Major Gas Retailer
Local

Ad:tech: Geo-Social Attracts Customers for Major Gas Retailer

16y Christopher Heine

Ad:tech: Geo-Social Attracts Customers for Major G...

Murphy USA says 44 percent of Whrrl check-ins have been brand-new customers who spend more than average patrons. Read More...

View article
Google Adds Standardized Call Tracking Metric
Ad Industry Metrics

Google Adds Standardized Call Tracking Metric

16y Jack Marshall

Google Adds Standardized Call Tracking Metric

Call metrics will accurately track calls in search ad campaigns, search giant says. Read More...

View article
MySpace Hopes Research and New Ad Products Aid Turnaround
Marketing

MySpace Hopes Research and New Ad Products Aid Turnaround

16y Jack Marshall

MySpace Hopes Research and New Ad Products Aid Tur...

Company says its investment in consumer insights and research is helping drive creation of new ad products Read More...

View article
AOL Ad Revenue Still Down, Somewhat by Design
Display Advertising

AOL Ad Revenue Still Down, Somewhat by Design

16y Kate Kaye

AOL Ad Revenue Still Down, Somewhat by Design

Company feels effects of its inventory reduction strategy, sees lift in homepage premium ad sales. Read More...

View article
WinBuyer Launches All-Retail Ad Network
Display Advertising

WinBuyer Launches All-Retail Ad Network

16y Douglas Quenqua

WinBuyer Launches All-Retail Ad Network

Tel Aviv company aims to capitalize on trend toward ad monetization of retail sites. Read More...

View article
Mature and Improve Your E-mail Campaign in 2011
Email

Mature and Improve Your E-mail Campaign in 2011

16y Mike Hotz

Mature and Improve Your E-mail Campaign in 2011

Learn how to maximize subscriber engagement with your e-mail and build trust with your subscribers with these tips. Read More...

View article
Embracing the Anonymous Customer
Data insights

Embracing the Anonymous Customer

16y Andrea Fishman

Embracing the Anonymous Customer

When to take the "less is more" approach in engagement marketing. Read More...

View article
Four Things Brand Media Buyers Can Learn From Performance Marketers
Marketing

Four Things Brand Media Buyers Can Learn From Performance Marketers

16y Pace Lattin

Four Things Brand Media Buyers Can Learn From Perf...

There is much being developed in the performance marketing industry that everyone needs to pay attention to. Start with these four tips. Read More...

View article
Groupon and Friends: Active E-mail Address Machines
Email

Groupon and Friends: Active E-mail Address Machines

16y Christopher Heine

Groupon and Friends: Active E-mail Address Machine...

Lost in the e-commerce hype surrounding group-buying platforms is the fact they've been accruing fresh e-mail addresses at break-neck speed. Read More...

View article
B2B Firm Pushes Facebook Page With QR Codes
Marketing

B2B Firm Pushes Facebook Page With QR Codes

16y Christopher Heine

B2B Firm Pushes Facebook Page With QR Codes

Software firm Doyenz launches campaign at IT industry events this week. Read More...

View article
Key Principles of Sales Management on the Internet
Asia

Key Principles of Sales Management on the Internet

16y Brian Hui

Key Principles of Sales Management on the Internet

Online marketers must possess a sales mindset. Here's a six-point checklist. Read More...

View article
Dems Back Reid with Splashy Online Ad Buys in Nevada
Marketing

Dems Back Reid with Splashy Online Ad Buys in Nevada

16y Kate Kaye

Dems Back Reid with Splashy Online Ad Buys in Neva...

Democrats are backing incumbent Senator Harry Reid through big ad buys on prominent newspaper sites. Read More...

View article
iPad Users More Receptive to Mobile Advertising
Data insights

iPad Users More Receptive to Mobile Advertising

16y Jack Marshall

iPad Users More Receptive to Mobile Advertising

Users of the device are more likely to make a purchase after viewing an ad than those using other connected devices. Read More...

View article
Facebook's 'Unlike Page' Button Raises Stakes on Relevancy
Marketing

Facebook's 'Unlike Page' Button Raises Stakes on Relevancy

16y Christopher Heine

Facebook's 'Unlike Page' Button Raises Stakes on R...

The social site makes it easier for users to leave a brand's page, as well as report its messaging as spam. Read More...

View article
Pro-Business Group Takes Over YouTube Homepage for Election Day
Email

Pro-Business Group Takes Over YouTube Homepage for Election Day

16y Kate Kaye

Pro-Business Group Takes Over YouTube Homepage for...

The business group supports several non-incumbent Republicans and has spent "seven figures" on digital advertising and efforts this election season. R...

View article
LinkedIn Adopts 'Recommend' Over 'Like'
Marketing

LinkedIn Adopts 'Recommend' Over 'Like'

16y Anna Maria Virzi

LinkedIn Adopts 'Recommend' Over 'Like'

Social network for business professionals brings a B2B spin to Facebook's Pages and Yelp's reviews. Read More...

View article
Advertising Through Deal Sites: Groupon and Beyond
Media

Advertising Through Deal Sites: Groupon and Beyond

16y Hollis Thomases

Advertising Through Deal Sites: Groupon and Beyond

Deal sites - from stalwarts and up-and-comers - that media planners may want to consider. Read More...

View article
Context Is King in Driving Participation and Sales
Social

Context Is King in Driving Participation and Sales

16y Sam Decker

Context Is King in Driving Participation and Sales

For most brands, customers won't initiate and build a valuable brand conversation on their own - it's the brand's job to start a conversation customer...

View article
5 Secrets to YouTube Search Engine Optimization
Search

5 Secrets to YouTube Search Engine Optimization

16y Sage Lewis

5 Secrets to YouTube Search Engine Optimization

SEO is more complicated than it used to be. Understanding these secrets could have a big impact on your ranking. Read More...

View article
Holiday App Store Traffic Is Insane, Don't Miss Out
Marketing

Holiday App Store Traffic Is Insane, Don't Miss Out

16y Rob Weber

Holiday App Store Traffic Is Insane, Don't Miss Ou...

Tips for promoting your app during and after the Christmas holiday shopping season. Read More...

View article
Pay Content and Publishers: Not Your Same Old Arithmetic
Asia

Pay Content and Publishers: Not Your Same Old Arithmetic

16y Ross Settles

Pay Content and Publishers: Not Your Same Old Arit...

The old rules of content and circulation no longer apply when you charge for content. Here's what you need to consider when evaluating an online paid ...

View article
How Traffic From Hot Social Events Can Increase Relevance in Search
Asia

How Traffic From Hot Social Events Can Increase Relevance in Search

16y Sara Ye

How Traffic From Hot Social Events Can Increase Re...

If done creatively, search marketing allows you to tap into hot social events to achieve high returns with low investment. Read More...

View article
Twitter Brings Ads to User Timelines
Social

Twitter Brings Ads to User Timelines

16y Zachary Rodgers

Twitter Brings Ads to User Timelines

Embrace of in-stream ads, including third party clients, is a key step. Read More...

View article
Rubicon Acquires Fox Audience Network
Marketing

Rubicon Acquires Fox Audience Network

16y Susan Kuchinskas

Rubicon Acquires Fox Audience Network

The Rubicon Project is acquiring Fox Audience Network, an advanced advertising technology platform. Read More...

View article
DNC Blasts GOTV Ads to Youth, Blacks, and Latinos in Key Races
Marketing

DNC Blasts GOTV Ads to Youth, Blacks, and Latinos in Key Races

16y Kate Kaye

DNC Blasts GOTV Ads to Youth, Blacks, and Latinos ...

Organization spends the bulk of its $2.5 million online ad budget in these final days. Read More...

View article
Connecticut Dem Uses Web Ads for Persuasion Push
Marketing

Connecticut Dem Uses Web Ads for Persuasion Push

16y Kate Kaye

Connecticut Dem Uses Web Ads for Persuasion Push

Rather than simply go after signups and donations, Connecticut gubernatorial hopeful Dan Malloy has used Web ads to educate and persuade voters. Read ...

View article
1 443 444 445 446 447 1,669