Foursquare: No Search Data Partnerships Planned
Media

Foursquare: No Search Data Partnerships Planned

16y Christopher Heine

Foursquare: No Search Data Partnerships Planned

A spokesperson for the geo-social platform refutes a report stating Foursquare was negotiating with Google, Yahoo, and Bing. Read More...

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Marketers Ponder the Worth of Twitter's Ads
Media

Marketers Ponder the Worth of Twitter's Ads

16y Christopher Heine

Marketers Ponder the Worth of Twitter's Ads

In the last three months, the micro-blogging site has introduced Promoted Tweets and Promoted Trends to monetize traffic. But are advertisers getting ...

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Thinking Beyond the Banner
Media

Thinking Beyond the Banner

16y Harry Gold

Thinking Beyond the Banner

Four engagement path creative units and nine alternative placements to add to your media plan. Read More...

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Answering the RFP
Search

Answering the RFP

16y Joshua Palau

Answering the RFP

Don't let a poorly written request for proposal stop you from solving a client's business problem. Read More...

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Don't Let Your Data Go Sour
Analytics

Don't Let Your Data Go Sour

16y Neil Mason

Don't Let Your Data Go Sour

Implementing Web analytics into an organization is the beginning of a journey, not a one-time event. Read More...

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Ad Exchanges: Disrupting the Digital Agency
Display Advertising

Ad Exchanges: Disrupting the Digital Agency

16y Aaron Shapiro

Ad Exchanges: Disrupting the Digital Agency

The media agency of the future will have groups focusing on the three primary ways media is purchased: search, social media, and ad exchanges. Read Mo...

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Behind the Scenes With Wieden+Kennedy and Old Spice
Social

Behind the Scenes With Wieden+Kennedy and Old Spice

16y Jack Marshall

Behind the Scenes With Wieden+Kennedy and Old Spic...

Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes? Read More...

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AOL Bash in D.C. Tonight Signals Focus on Political Advertisers
Marketing

AOL Bash in D.C. Tonight Signals Focus on Political Advertisers

16y Kate Kaye

AOL Bash in D.C. Tonight Signals Focus on Politica...

AOL will tout its self-serve platform tonight in Washington, D.C. in hopes of grabbing political ad dollars from Google. Read More...

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House Rep Bobby Rush Introduces Alt Web Privacy Bill
Media

House Rep Bobby Rush Introduces Alt Web Privacy Bill

16y Kate Kaye

House Rep Bobby Rush Introduces Alt Web Privacy Bi...

UPDATE: The IAB sees the bill as a step in the right direction compared to a previous privacy bill draft. Read More...

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Old Spice Campaign Generated 35 Million Video Views in Seven Days
Data insights

Old Spice Campaign Generated 35 Million Video Views in Seven Days

16y Jack Marshall

Old Spice Campaign Generated 35 Million Video View...

A by-the-numbers look at the Old Spice guy's 183 YouTube videos, created in response to questions from users in social media channels. Read More...

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Barbie Treats Fans to Scavenger Hunt on Foursquare and Twitter
Media

Barbie Treats Fans to Scavenger Hunt on Foursquare and Twitter

16y Lisa Lacy

Barbie Treats Fans to Scavenger Hunt on Foursquare...

"Cross-country vacay" aims to promote new Barbie Video Girl doll. Read More...

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'Boots on the Ground' Strategy Drives Living Social Into 25 New Markets
Media

'Boots on the Ground' Strategy Drives Living Social Into 25 New Markets

16y Christopher Heine

'Boots on the Ground' Strategy Drives Living Socia...

The collective buying platform places at least two reps in each city to scout out businesses. It's moving into Canada for the first time, as well as m...

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Turning News Stories Into Search Traffic
Search

Turning News Stories Into Search Traffic

16y Julie Batten

Turning News Stories Into Search Traffic

How can you benefit from spikes in search volume due to the latest popular topic? Read More...

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SLAPP-down
Marketing

SLAPP-down

16y Sean Carton

SLAPP-down

Social media runs on trust and truth. Don't try to silence your consumers. Read More...

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The 2012 Inbox and How to Get There
Email

The 2012 Inbox and How to Get There

16y Jeanniey Mullen

The 2012 Inbox and How to Get There

It's time to change your ways in mobile e-mail. Here are five steps other marketers are taking. Read More...

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Help! - Getting IT Support for Your Landing Page Test
Acquisition

Help! - Getting IT Support for Your Landing Page Test

16y Tim Ash

Help! - Getting IT Support for Your Landing Page T...

Three ways to proceed in the face of IT-delaying tactics Read More...

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Gannett Finally Gets on Board with Yahoo, Following Paper Competitors
Media

Gannett Finally Gets on Board with Yahoo, Following Paper Competitors

16y Kate Kaye

Gannett Finally Gets on Board with Yahoo, Followin...

The relationship adds 81 Gannett paper sites to Yahoo's local arsenal, the majority of them serving markets the rest of Yahoo's newspaper consortium d...

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Verizon Sponsors Yahoo, MTV Contest to Find Latino Superstar
Marketing

Verizon Sponsors Yahoo, MTV Contest to Find Latino Superstar

16y Douglas Quenqua

Verizon Sponsors Yahoo, MTV Contest to Find Latino...

AT&T may have American Idol, but Verizon now has Dame un Break. Read More...

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Google Loses Search Share to Yahoo, Microsoft in June
Media

Google Loses Search Share to Yahoo, Microsoft in June

16y Jack Marshall

Google Loses Search Share to Yahoo, Microsoft in J...

ComScore says gains are result of contextual search links placed on Microsoft and Yahoo properties, rather than user migration from Google. Read More...

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Celebrity Gossip and the Real-Time Web
Marketing

Celebrity Gossip and the Real-Time Web

16y Anna Maria Virzi

Celebrity Gossip and the Real-Time Web

LeBron James, John Mayer, Snooki, and Mel Gibson...It's all celebs, 24/7 during the summer of 2010. Read More...

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The Google AdWords 'Tourist Tax'
Paid Search

The Google AdWords 'Tourist Tax'

16y Andrew Goodman

The Google AdWords 'Tourist Tax'

The difference between the newbies in AdWords Nation and the veterans. Read More...

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A Handful of Questions Every CEO Should Ask
Marketing

A Handful of Questions Every CEO Should Ask

16y Robin Neifield

A Handful of Questions Every CEO Should Ask

A primer on questions about strategy, budget, and lead gen all CEOs should be able to ask their digital strategy teams. Read More...

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Simplicity: Google's Secret Pay-Per-Click Tax
Analytics

Simplicity: Google's Secret Pay-Per-Click Tax

16y Bryan Eisenberg

Simplicity: Google's Secret Pay-Per-Click Tax

Google's PPC platform is a marvel of simplicity, but the price of that simplicity is high. Read More...

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Google Sees Q2 Revenue Jump, Unveils Display Deal with OMG
Media

Google Sees Q2 Revenue Jump, Unveils Display Deal with OMG

16y Zachary Rodgers

Google Sees Q2 Revenue Jump, Unveils Display Deal ...

Google will co-develop a "trading desk" for Omnicom Media Group in a deal potentially worth "hundreds of millions." Read More...

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Yahoo to Switch to Bing's Organic Results Next Month
Media

Yahoo to Switch to Bing's Organic Results Next Month

16y Jack Marshall

Yahoo to Switch to Bing's Organic Results Next Mon...

Yahoo plans to use Microsoft's back-end technology for organic search results from August or September, and for paid search ads by November. Read More...

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As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary
Automotive

As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary

16y David Ward

As Weather.com Relaunch Sponsor, Toyota Touts Priu...

Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Read More...

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A Peak Into the Subscriber's Inbox of 2012
Email

A Peak Into the Subscriber's Inbox of 2012

16y Simms Jenkins

A Peak Into the Subscriber's Inbox of 2012

Look out for the changes in the what, where, and when of e-mail. Read More...

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