Ad Exchanges Are Game Changers, Not the Be-All, End-All
Display Advertising

Ad Exchanges Are Game Changers, Not the Be-All, End-All

16y Aaron Shapiro

Ad Exchanges Are Game Changers, Not the Be-All, En...

Ad exchanges are just one more innovation agencies and publishers need to adjust to. Read More...

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Top 10 U.S. Search Terms by Category, May 2010
Ad Industry Metrics

Top 10 U.S. Search Terms by Category, May 2010

16y Jack Marshall

Top 10 U.S. Search Terms by Category, May 2010

The top search terms by search volume, according to data by Hitwise. Read More...

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Google Quietly Brings Twitter Feeds to Display Ads
Display Advertising

Google Quietly Brings Twitter Feeds to Display Ads

16y Douglas Quenqua

Google Quietly Brings Twitter Feeds to Display Ads

Ads update dynamically with latest tweets from an advertiser's Twitter account. Read More...

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Pepto Launches Big Facebook Push Leading to July 4th Festivities
Media

Pepto Launches Big Facebook Push Leading to July 4th Festivities

16y Christopher Heine

Pepto Launches Big Facebook Push Leading to July 4...

The upset stomach remedy brand picked up 38,700 fans yesterday for its new Facebook page. Pepto is looking to create a social media audience in conjun...

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Big Numbers for Kraft's 'Real Women' Video Contest
Media

Big Numbers for Kraft's 'Real Women' Video Contest

16y Douglas Quenqua

Big Numbers for Kraft's 'Real Women' Video Contest

CORRECTED: Live event ended a three-month Kraft program that garnered some very impressive numbers. Read More...

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Hearst Goes HD in Ads for Gillette Venus
Media

Hearst Goes HD in Ads for Gillette Venus

16y Lisa Lacy

Hearst Goes HD in Ads for Gillette Venus

Ads for Gillette's Venus Bikini Kit aim to provide a stunning experience by nesting HD video within extra large ad formats. Read More...

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A Mobile Connection to the Real World
Marketing

A Mobile Connection to the Real World

16y Robin Neifield

A Mobile Connection to the Real World

If you want your consumers to better connect with your brand, you need to focus on their home base - their phone. Read More...

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An Intervention for a PPC Addict
Analytics

An Intervention for a PPC Addict

16y Bryan Eisenberg

An Intervention for a PPC Addict

One man's road to recovery from his PPC addiction and how you can kick the habit as well. Read More...

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China's E-Commerce Giant Sets Eyes on U.S.
Marketing

China's E-Commerce Giant Sets Eyes on U.S.

16y Adaline Lau

China's E-Commerce Giant Sets Eyes on U.S.

Alibaba.com, a global leader for small businesses, just acquired its first American company. Read More...

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Budweiser's World Cup Sponsorship Drives U.K. Searches
Ad Industry Metrics

Budweiser's World Cup Sponsorship Drives U.K. Searches

16y Jack Marshall

Budweiser's World Cup Sponsorship Drives U.K. Sear...

U.K. searches for the beer brand grew 25 percent week-over-week for the seven days ending June 19. Read More...

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Lindemans Launches 2D Barcode Campaign to Capture In-Store Wine Shoppers
Media

Lindemans Launches 2D Barcode Campaign to Capture In-Store Wine Shoppers

16y Kate Kaye

Lindemans Launches 2D Barcode Campaign to Capture ...

After a break from consumer marketing, the wine brand today launched a travel-oriented campaign, the first of a series of seasonal efforts aimed at bu...

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CP+B Icon Bogusky Quits MDC Partners
Marketing

CP+B Icon Bogusky Quits MDC Partners

16y Zachary Rodgers

CP+B Icon Bogusky Quits MDC Partners

Creative whiz kid will focus on projects outside the marketing world. Read More...

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Phorm Shifts Focus to Brazil, Posts First Revenues
Marketing

Phorm Shifts Focus to Brazil, Posts First Revenues

16y Jack Marshall

Phorm Shifts Focus to Brazil, Posts First Revenues

Chasing revenues, and escaping regulatory headaches, the company will move operations to Brazil. Read More...

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French Regulators: Google Abused Dominant Position in Online Ads
Marketing

French Regulators: Google Abused Dominant Position in Online Ads

16y Jack Marshall

French Regulators: Google Abused Dominant Position...

Suspension of an AdWords account is deemed unlawful. Read More...

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Clear Channel And USA Today Dial Up Branded Mobile Codes
Media

Clear Channel And USA Today Dial Up Branded Mobile Codes

16y Christopher Heine

Clear Channel And USA Today Dial Up Branded Mobile...

Clear Channel's weekly mag Time Out New York is using the system this summer to drive downloads of its iPhone and Android apps. Read More...

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World Cup Inspires Customized Ads for Fans
Media

World Cup Inspires Customized Ads for Fans

16y Tessa Wegert

World Cup Inspires Customized Ads for Fans

Social media is playing a prominent role in the 2010 World Cup, and advertisers are making the most of it. Read More...

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Five Missed Opportunities for Acquiring E-Mail Subscribers
Email

Five Missed Opportunities for Acquiring E-Mail Subscribers

16y Simms Jenkins

Five Missed Opportunities for Acquiring E-Mail Sub...

Consider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series. Read More...

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10 Tips for Creating a Winning Mobile Strategy
Marketing

10 Tips for Creating a Winning Mobile Strategy

16y Adam Cahill

10 Tips for Creating a Winning Mobile Strategy

Connectivity, valuable apps, and the "anywhere brand" are some of the essentials you should be focusing on in your mobile strategy. Read More...

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Checking In on Foursquare Marketing Opportunities
Local

Checking In on Foursquare Marketing Opportunities

16y Gregg Stewart

Checking In on Foursquare Marketing Opportunities

Location-based services - you can check in anytime you like but you can never leave? Read More...

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Amazon to Acquire Deal-A-Day Pioneer Woot
Media

Amazon to Acquire Deal-A-Day Pioneer Woot

16y Christopher Heine

Amazon to Acquire Deal-A-Day Pioneer Woot

The online retail giant signs deal to buy Woot and stakes a claim in the burgeoning daily deals marketing niche. Read More...

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MTV Music Inks Online Video Ad Deal With Warner Music Group
Media

MTV Music Inks Online Video Ad Deal With Warner Music Group

16y David Ward

MTV Music Inks Online Video Ad Deal With Warner Mu...

Deal may help MTV compete better with Vevo and YouTube when it comes to selling ads around music videos. Read More...

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Candidates Hammer Away at June 30 Deadline to Raise Cash Online
Marketing

Candidates Hammer Away at June 30 Deadline to Raise Cash Online

16y Kate Kaye

Candidates Hammer Away at June 30 Deadline to Rais...

The use of quarterly report deadlines in fundraising appeals is standard in the world of direct mail. Deadline messaging has been in full force online...

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Foursquare-Yelp 'War' Looks More Like a Copycat Fight
Media

Foursquare-Yelp 'War' Looks More Like a Copycat Fight

16y Christopher Heine

Foursquare-Yelp 'War' Looks More Like a Copycat Fi...

Brands' recent moves in the geo-social space mirror each other's core products. Read More...

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ClickZ Readers Identify E-mail Priorities
Email

ClickZ Readers Identify E-mail Priorities

16y Stephanie Miller

ClickZ Readers Identify E-mail Priorities

A look at the results of a ClickZ survey on what interests e-mail marketers and areas they would like to improve on. Read More...

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Universal Search: Are Your Marketing Efforts Evolving With the Times?
Search

Universal Search: Are Your Marketing Efforts Evolving With the Times?

16y Crispin Sheridan

Universal Search: Are Your Marketing Efforts Evolv...

Multiple rankings and cross-linking are just two of the reasons why your company should be optimizing for universal search. Read More...

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Social Media Questions From Today's Youth
Social

Social Media Questions From Today's Youth

16y Erik Qualman

Social Media Questions From Today's Youth

A look at what young people are curious to learn about in social media and how to apply these questions to your social media strategy. Read More...

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A Brief History of Digital Ad Buying and Selling
Data insights

A Brief History of Digital Ad Buying and Selling

16y Rob Graham

A Brief History of Digital Ad Buying and Selling

A look at how ad buying got to where it is today and where it's headed. First in a three-part series. Read More...

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