Google adds interest-based advertising and remarketing to its AdWords offering and allows video targeting to be included in search or display campaign...
View articleUnique visits to Facebook grew by an estimated 69 percent between March 2009 and March 2010, according to Nielsen. Read More...
View articleMcDonald's reportedly gets first dibs on Facebook's geo-social advertising platform. Will the Web giant put a halt to Foursquare or simply cause it to...
View articleVenture capitalists have invested as much as $2.5 billion to make online advertising more efficient. What does that mean for advertisers and ad agenci...
View articleAt the point when a visitor is ready to take action, you must provide messaging to bolster trust and confidence. Here are some good examples. Read Mor...
View articleAs opportunities in social media advertising change, the real evolution is the way we understand messaging in this environment and the expectations we...
View articleA look at the results of a bid increase test to see if a slightly higher ad position justifies an aggressive bid. Read More...
View articleAs Conservatives reach out to supporter bases built on Facebook and Twitter today, and dominate ads on Google and YouTube, Labour is mostly silent. Re...
View articleGeo-social company hopes to increase brand awareness via the social media giant. Do the two brands 'Like' each other now? Read More...
View articleOffice supplies retailer has created full-fledged social media customer service channel since late last year. It's using tweets for sales, merchandisi...
View articleFour ways Apple's iAd platform will bring brand dollars to digital. Read More...
View articlePre-roll video has been undergoing some changes, resulting in a more attractive format and one that offers a more interesting ad experience. Here are ...
View articleParty gears up for a final day of campaigning through online video, social media, e-mail, and mobile marketing. Read More...
View articleLeads $23 million investment in Invidi Technologies, which is focused on addressable TV ads. Read More...
View articleUpset users have yet to mobilize negative sentiment about new data-sharing policies into mass action, affording Facebook more time to stand ground. Co...
View articleTwitter provides search marketers the ability to better connect with customers. Here are four ways to use Twitter to improve your search activities. R...
View articleKeep in mind: influencers within a community differ than others. Here's what you must keep in mind before reaching out to influencers. Read More...
View articleAssuming that look-alike consumers behave like existing customers, do these types of targeted campaigns have higher conversion rates? Read More...
View articleIs there enough crossover among your market niches to justify cross-brand promotions? Consider these best practices. Read More...
View articleIncreased investments suggest continued return to health for the sectors. Read More...
View articleAn early version of a long-promised comprehensive privacy bill should have online advertisers dancing in the streets, as privacy advocates shudder. Re...
View articleConsorte's Bay Area office will become the sixth branch of AudienceScience. Read More...
View articleNew research finds Twitter users are more likely than members of other social networks to talk to brands and are less averse to advertising. Read More...
View articleNielsen's video audience measurement capabilities grow with acquisition of GlanceGuide. Read More...
View articleRegulators reportedly concerned with plans to ban third-party ads in applications on mobile devices. Read More...
View articleAt IAB forum, investment banker says the online display ad sector cannot support scores of specialized vendors that have been infused with $2.5 billio...
View articleBy adopting Twitter hashtags and embracing Facebook-driven flashmobs, the Liberal Democrat Party is helping supporters flourish in social media. Read ...
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