The brand has cloaked Levi.com with Facebook-oriented copy and images to push Like buttons, Connect, and other social features. Read More...
View articleNew technologies are now removing the operational barriers to integrating motion and relevance to the most challenging product offerings. Read More...
View articleTo stay at the center of the digital experience, e-mail marketers must create amazing consumer experiences. Here is a six-point checklist to audit you...
View articleA look at the similar patterns of how companies are treating social media as they did when search engines started to appear. Read More...
View articleIt's not about how much you spend, but what you get out of the investment. Read More...
View articleResearch also finds repurposed TV spots perform better than tailored online ad creative. Read More...
View articleThe latest figure to weigh in against the changes hails from The Digital Trust Foundation, a nascent group that has its roots in a lawsuit over Facebo...
View articleIAB report finds mobile ad spending flourished last year, but didn't grow as fast as in 2008. Read More...
View articleCompanies like Efficient Frontier and Magnetic are integrating search data in demand side platforms to help inform display ad activity. Read More...
View articleCompany specializes in video monetization and rights management for cross-channel brand campaigns. Read More...
View articleLearn the basics of A/B split testing and the 10 advantages and disadvantages of this type of testing. Read More...
View articleWhat replacing "Fans" with "Likes" on Facebook means for social media marketers. Read More...
View articleFor sites that integrate with Facebook, public profile information could be a huge boon from both an ad sales and content perspective. Read More...
View articleGoogle certification program now requires agencies to spend just a fraction of what was originally needed to qualify for AdWords certification. Read M...
View articleFormer Obama and Brown campaign staffers, independent consultants, and others have launched consulting firms serving political, advocacy, and public a...
View articleIt's important not to be reductive in how we think about social media marketing. It's not "brand" vs. "response." It's both. Read More...
View articleLooking at online market trends in isolation can be useful, but it's much more useful to have some context. Here are some sources for gaining better i...
View articleInstead of looking for fast and large list growth or costly re-engagement strategies, consider this approach to building your e-mail subscriber list. ...
View articleWeb ads were particularly influential on entertainment, CPG and food related purchases, according to a Burst Media study. Read More...
View articleYesterday, the company reported that search ad sales on Bing propelled that growth. Read More...
View articleThe company known for its Levi's and Dockers brands places big bets on big ideas. Read More...
View articleWhen designing your forms for maximum conversionability and persuadability, consider these seven factors. Read More...
View articleIf you want to reach your potential in the landing page optimization world, follow these seven steps. Read More...
View articleIf most of the underlying models are built on the assumptions of consumers making rational decisions, we could be repeating old style marketing - just...
View articleMaurice Levy will vacate his post by the end of 2011. Read More...
View articleMove has word of mouth implications for 75 Web sites that will display Facebook user recommendations going forward. Read More...
View articleInteractive features like mood gauges may engage NFL.com viewers more than ever as they watch the draft broadcast. Read More...
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