Among the messages the IAB hopes to get across to legislators: behavioral targeting is so pervasive, even their own election campaigns probably use it...
View articleIt's time to invite consumers to take part in the advertising experience, in order to increase ad effectiveness and brand acceptance, and eliminate th...
View articleThe e-mail community needs to demonstrate its leadership in the outside digital community and change the "cheap and easy" notion of e-mail. Read More...
View articleIntegration is part of new product reviews program at Google. Read More...
View articleConsultants on the right and left, along with digital media sellers, say Republican House candidates are more serious about using Web ads and other on...
View articleChanges could prevent mobile ad networks selling into iPhone and iPad applications. Read More...
View articleWhat is blooming in social Web analytics? A look at the SAS Global Forum brings some insight. Read More...
View articleHow to use personalization to improve - and not destroy - relationships with customers and prospects. Read More...
View articleAdding short-term events and creating short-term newsletters can deliver long-term benefits when done correctly. Read More...
View articleSo-called "likers" at the social site may represent less qualified leads for brands, agencies say. Read More...
View articleFlat $25 monthly fee gets business owners a visually grabbing icon on Google Maps and geographic search results. Program will roll out to 10 markets i...
View articleQuarterly profit more than doubled thanks to sale of Zimbra and early fruits of Microsoft deal. Read More...
View articleJoint report shows that paid ads perform better when combined with organic mentions in the news feeds. Read More...
View articleSocial couponing firm's key digital channels - search, Facebook ads, and affiliates - may see more business from the brand. Read More...
View articleMicrosoft hopes this year's political campaigns will use its new cloud-based tools, including a community management platform. Read More...
View articleA look at what Twitter's new ad offering, Promoted Tweets, is all about, how it will fare, and whether or not it will have an adverse user reaction? R...
View articleAs apps continue to proliferate, finding the most effective advertising platform will become paramount. Here's a look at the state of search, display,...
View articleWhat approach should you take when you see user-generated comments showing up in your company's search results? Read More...
View articleStart with what drives the final sale, analyzing what type of content drives your customers to make those purchases, then find ways to encourage custo...
View articleThe social site denies Financial Times' story that said behavioral targeting options will be announced this week. Read More...
View articleAdvertising.com Ad Desk aims to give advertisers and agencies more control over campaigns. Some say it will bring more agency dollars. Read More...
View articleAdknowledge will examine user behavior to integrate currency offers with banner ads. Read More...
View article12 tactics for integrating social media marketing across your organization. Read More...
View articleA look at what real-time search is, how it's being used in search engines, and tips on how you can integrate real-time search into your marketing camp...
View articleSee how one company tries to grow its list using an e-mail change-of-address and append service and negative option-opt-out, but fails at connecting w...
View articleReal-time bidding can help marketers manage display advertising campaigns more nimbly. Here's why. Read More...
View articleFacebook continues to dominate over Bebo and MySpace in visits to all Web sites in the U.K. Read More...
View article