A look at how technologies are reinventing the retail experience. In part 1 of 2, we'll look at the considered purchase. Read More...
View articleTop Search Queries shows us that positions in search results are fluid. On top of that, they are fluid by fairly significant factors. Here's a look at...
View articleReaching a niche audience may be more effective than a broad-based one. Consider these two examples. Read More...
View articleHow to ensure your company embraces customer-centricity into everything it does. Read More...
View articleWith hundreds of ways to get your message in front of prospective customers, which ones work best for you? Read More...
View articleInternet media and ad technology firms will be briefed on a much-anticipated online privacy bill. Read More...
View articleThe social site says available inventory will go unchanged, while marketers believe there's more going on than meets the eye. Read More...
View articleFormer VivaKi EVP joins San Francisco-based startup to advise clients on investment strategies. Read More...
View articleFlorida's Marco Rubio isn't the only candidate taking shots at so-called Republican defectors to promote their own campaigns and fundraising organizat...
View articleAn introduction to the possibilities of mobile marketing, to become familiar with this channel for your own business and explore what possibilities ex...
View articleFacebook was fastest growing site in terms of views. Read More...
View articleApple wants to end the Flash era, with regard to mobile anyway. For agency CEOs, that's no problem. Read More...
View articleVideo games site IGN.com and ABCNews.com are reporting big upticks in Facebook referrals. Though access to data varies from big brands to small blogge...
View articleAdMob leans towards Android as Apple takes ad opportunities in-house Read More...
View articleIgnite your community of consumers and fans through interactive marketing, like this company did, and be amazed at the outcomes. Read More...
View articleGoogle's new certification program and changes in API fees are good for advertisers, but Google's partner directory is in need of additional work. Rea...
View articleAds will be charged at $10 CPM coupled with a $2 click-through. Read More...
View articleCampaign is reminiscent of the intricate online efforts created for comics-inspired films Read More...
View articleThe social site tests a small mailing of decals, while offering establishments a $25 credit for Facebook ads. Is it also a sign that Foursquare is in ...
View articleWPP is developing its own demand-side platform, in addition to a system for navigating the abundance of data-driven ad technologies. Read More...
View articleHow can retailers use mobile marketing's new technologies to their advantage? Here are some scenarios. Read More...
View articleDigital is the thread that weaves through all of advertising. Digital techniques and analytics can and should infuse into every phase of the advertisi...
View articleA look at Google's new formats, such as Sitelinks, Search Funnels, Remarketing, and Click-to-Call. Second in a two-part series. Read More...
View articleHow are you preparing for the shift to online grocery buying? Here are some ways you can and things you may have already done to optimize for the shif...
View articleCross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier. Read More...
View articleLATimes.com yesterday announced it will integrate paid text links - often frowned upon by editorial staffers - into select article pages and blog post...
View articleRevenues fall for display, search, and network sales, as Armstrong tries to lead company into leaner future. Read More...
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