Local business directory and marketing services firm MerchantCircle has paired with Demand Media-owned Answerbag to help small businesses show off the...
View articleYahoo continues to lose search revenue. Read More...
View article'Promoted Tweets' resembles search advertising. Advertisers including Best Buy, Sony Pictures, and Virgin America have signed on. Read More...
View articleIncreased spend from retail, auto and financial advertisers buoys market. Read More...
View articleFree placements and tactics are gaining an ever-larger share of the marketing mix. Here are 13 things you can do to add more octane to your media camp...
View articleGoogle, to get bigger, understands it must branch out beyond search and entice agencies with new extensions and ways to integrate them into our accoun...
View articleIdentifying qualified Web analytics specialists is a challenging process, but that could change soon. Read More...
View articleTire maker also names Omnicom's GSD&M Idea City. Read More...
View articleThe company looks ahead to acquisitions, possibly in the affiliate marketing space. Read More...
View articleElaborate viral campaigns for films like Dark Knight, Watchmen and Iron Man 2 could become even more prevalent now that Producers Guild of America wil...
View articleAspects of WSJ application ads provide poor user experience. Read More...
View articleMedia dinosaurs must accept reality and stop halting innovation. Read More...
View articleSome insight from Ben Isaacson, privacy and compliance leader at Experian, about the underbelly of professional spamming. Read More...
View articleThe more that businesses invest in paid and organic search strategies, the hotter the competition gets. Here are ways marketers can stay ahead of thei...
View articleGoogle loses share, while Bing remains relatively flat. Read More...
View articleLead-gen player lures fans with $1,000 gift card offer; IKEA cries foul. Read More...
View articleThe experience of two health-related properties suggests that advertiser interest has not kept pace with traffic to online communities. Read More...
View articleCriteo brings its pay-per-click retargeting product to Palo Alto. Read More...
View articleWill your landing page convert visitors? Read More...
View articleGot approval to test a social media marketing initiative? Here's where you should invest and where to skimp on analytics. Read More...
View articleShould marketers be grateful for better PPC interfaces or worry about the lack of transparency? Read More...
View articleApple will sell and serve the ads itself, with a 60/40 split in favor of app developers. Read More...
View articleUPDATE: Ellenthal will leave the local ad net - co-owned by Gannett, Hearst, Tribune, and The New York Times Company - for a position with an undisclo...
View articleSocial location platform says new system will stop fraudsters from gaming small business rewards programs. Read More...
View articleApplication features Gap-related content and allows purchases. Read More...
View articleUse consumer reviews - both positive and negative - as an opportunity to build relationships and engage in the social dialogue locally. Read More...
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