Image Search Optimization 101
Search

Image Search Optimization 101

16y Ron Jones

Image Search Optimization 101

Image search optimization provides new ways to market your business. Start with these basic principles. Read More...

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Reinventing Magazines Online
Actionable Analysis

Reinventing Magazines Online

16y Heidi Cohen

Reinventing Magazines Online

25 tactics to help print magazines become online success stories. Read More...

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Testing: Lost Revenue That Is Priceless
Email

Testing: Lost Revenue That Is Priceless

16y Jeanne Jennings

Testing: Lost Revenue That Is Priceless

Testing may seem pointless at times. But it's a long-term investment in your e-mail marketing program. Read More...

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YouTube Related U.S. Searches Surpass Those for MySpace in March
Media

YouTube Related U.S. Searches Surpass Those for MySpace in March

16y Jack Marshall

YouTube Related U.S. Searches Surpass Those for My...

Searches for MySpace continue to dip, losing out to social media competitors. Read More...

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ESPN Launches New York Site in Time for Yanks-Sox Opener
Media

ESPN Launches New York Site in Time for Yanks-Sox Opener

16y Kate Kaye

ESPN Launches New York Site in Time for Yanks-Sox ...

BMW is launch sponsor, and local advertisers include Brooklyn Brewery and the tri-state Land Rover dealers. Read More...

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Google to Offer iPad Targeting
Media

Google to Offer iPad Targeting

16y Zachary Rodgers

Google to Offer iPad Targeting

Capability will appear in the next few days. Read More

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Facebook's New Policies Fail to Stop Ad Copy Misuse
Social

Facebook's New Policies Fail to Stop Ad Copy Misuse

16y Christopher Heine

Facebook's New Policies Fail to Stop Ad Copy Misus...

A ClickZ review shows that one advertiser's copy mentions users' age while another mentions their city in an apparent violation of the social network'...

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Despite Cost, Political Campaigns Try Mobile
Marketing

Despite Cost, Political Campaigns Try Mobile

16y Kate Kaye

Despite Cost, Political Campaigns Try Mobile

Mobile has not been universally embraced by political consultants - and has even raised some hackles among those who see it as a costly distraction. R...

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Westin Hotels Launches 'Wellness' Channel on Amazon
Media

Westin Hotels Launches 'Wellness' Channel on Amazon

16y Lisa Lacy

Westin Hotels Launches 'Wellness' Channel on Amazo...

Hub features signature retail products and selected products from partners. Read More...

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Search Engine Marketing vs. Search Marketing
Paid Search

Search Engine Marketing vs. Search Marketing

16y Kevin Lee

Search Engine Marketing vs. Search Marketing

Shouldn't we broaden the definition of search marketing to include all forms of marketing, media, and advertising that capture consumers who have expr...

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Foursquare - Mixing Social Networks With Loyalty Programs
Analytics

Foursquare - Mixing Social Networks With Loyalty Programs

16y Jack Aaronson

Foursquare - Mixing Social Networks With Loyalty P...

How businesses are honoring their loyal customers with Foursquare rewards. Read More...

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The Little Blue Icon
Marketing

The Little Blue Icon

16y Mike Grehan

The Little Blue Icon

While some marketers dwell on the iPad's inability to handle Flash, they are missing the bigger picture. Read More...

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Joanna Shields Takes Over Facebook's European Sales
Media

Joanna Shields Takes Over Facebook's European Sales

16y Jack Marshall

Joanna Shields Takes Over Facebook's European Sale...

Chandlee to focus on establishing sales channels in emerging markets. Read More...

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Shifting Sands in Google's Political Sales Organization
Marketing

Shifting Sands in Google's Political Sales Organization

16y Kate Kaye

Shifting Sands in Google's Political Sales Organiz...

Company has added a former political campaign manager to its sales team, and its once-top political sales guy is now focused on advertising industry o...

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Salon.com Audience Jumps Following Redesign
Media

Salon.com Audience Jumps Following Redesign

16y Douglas Quenqua

Salon.com Audience Jumps Following Redesign

Six months after a revamp, the site's heightened focus on food, pop culture, and film content appears to be paying off. Read More...

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Made for TV (and the Web) Campaigns
Media

Made for TV (and the Web) Campaigns

16y Tessa Wegert

Made for TV (and the Web) Campaigns

How Sprint, CBS, and others tap cross-media marketing opportunities. Read More...

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Don't Buy This Book
Analytics

Don't Buy This Book

16y Jim Sterne

Don't Buy This Book

Do you need the new book "Social Media Metrics"? Here are some straightforward facts to help you decide. Read More...

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The 22 Immutable Laws of Marketing No Longer Apply, Part 3
Marketing

The 22 Immutable Laws of Marketing No Longer Apply, Part 3

16y Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply...

Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part series. Read More...

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Yahoo Shutters Contextual Ad Publisher Network
Media

Yahoo Shutters Contextual Ad Publisher Network

16y Jack Marshall

Yahoo Shutters Contextual Ad Publisher Network

Encourages publishers to join Chitika network instead. Read More...

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Orange and OpenX Partner on European Ad Exchange
Marketing

Orange and OpenX Partner on European Ad Exchange

16y Zachary Rodgers

Orange and OpenX Partner on European Ad Exchange

OpenX will provide its ad exchange platform, and Orange will sell the concept to publishers and media buyers. Read More...

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U.K. Online Ad Spend Grew 4.2 Percent in '09, Says IAB
Media

U.K. Online Ad Spend Grew 4.2 Percent in '09, Says IAB

16y Jack Marshall

U.K. Online Ad Spend Grew 4.2 Percent in '09, Says...

Online video and search help drive market growth despite economic difficulties. Read More...

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Next New Networks Acquires Seven Series in Revenue-Sharing Deal
Media

Next New Networks Acquires Seven Series in Revenue-Sharing Deal

16y Douglas Quenqua

Next New Networks Acquires Seven Series in Revenue...

Animal and cooking shows join Next New Creators program for independent producers. Read More...

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Behavioral Targeting Needs a Cool Negative Name
Data insights

Behavioral Targeting Needs a Cool Negative Name

16y Brian Massey

Behavioral Targeting Needs a Cool Negative Name

And why not treat advertisements as content and sell our "behavioral services" as a benefit to Web site visitors? Read More...

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Use E-mail to Nurture and Convert Search Leads
Email

Use E-mail to Nurture and Convert Search Leads

16y Stephanie Miller

Use E-mail to Nurture and Convert Search Leads

Three primary ways that e-mail can extend your search relationship. Read More...

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Social Media: Your Customer Wants You!
Social

Social Media: Your Customer Wants You!

16y Dave Evans

Social Media: Your Customer Wants You!

Your job as a marketer extends across the entire organization. Consider these examples. Read More...

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SEO: Dynamic Field, for Sure...But Some Things Never Change
Search

SEO: Dynamic Field, for Sure...But Some Things Never Change

16y Mark Jackson

SEO: Dynamic Field, for Sure...But Some Things Nev...

Get back to the basics of SEO with these four steps that can easily help your site. Read More...

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Smartphones to Outnumber Feature Phones in U.S. by 2011
Audience

Smartphones to Outnumber Feature Phones in U.S. by 2011

16y Jack Marshall

Smartphones to Outnumber Feature Phones in U.S. by...

Growth in sophisticated handsets presents growing opportunity for advertisers. Read More...

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