7 Habits of Highly Effective E-mail Marketing Leaders
Email

7 Habits of Highly Effective E-mail Marketing Leaders

16y Simms Jenkins

7 Habits of Highly Effective E-mail Marketing Lead...

Step into the world of a great e-mail marketer and what it takes to become one. Read More...

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New Reports Underscore Benefits of Social Marketing
Media

New Reports Underscore Benefits of Social Marketing

16y Tessa Wegert

New Reports Underscore Benefits of Social Marketin...

Two studies make an attractive medium look even more appealing and provide tangible value in maintaining a social media presence. Read More...

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Catching up to Mobile
Marketing

Catching up to Mobile

16y Adam Cahill

Catching up to Mobile

Mobile is growing at a rapid speed and set to take over how people access the Web. Are you growing with it? Read More...

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IAB Report: Ad Spending Rebounded in Q4 And Fuels Industry Hopes
Ad Industry Metrics

IAB Report: Ad Spending Rebounded in Q4 And Fuels Industry Hopes

16y Christopher Heine

IAB Report: Ad Spending Rebounded in Q4 And Fuels ...

Internet ad spend declines by 3.4 percent in 2009 compared to prior year. But strong fourth quarter softens the blow. Read More...

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Burst Acquires U.K. Network OTP Media
Media

Burst Acquires U.K. Network OTP Media

16y Douglas Quenqua

Burst Acquires U.K. Network OTP Media

OTP serves parenting, automotive, sports, and other verticals. Read More...

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Gannett Digital Chief Saridakis Quits
Media

Gannett Digital Chief Saridakis Quits

16y Zachary Rodgers

Gannett Digital Chief Saridakis Quits

A rising star at Gannett, Saridakis led many of the company's aggressive moves in digital media. Read More...

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Congress Calls for Further Inspection of Google's AdMob Deal
Media

Congress Calls for Further Inspection of Google's AdMob Deal

16y Kate Kaye

Congress Calls for Further Inspection of Google's ...

Senator Herb Kohl joins the growing chorus calling for inspection of Google's proposed AdMob acquisition. Read More...

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MSN's 'Glo' Site: Eye Candy for Women, and Brands
Media

MSN's 'Glo' Site: Eye Candy for Women, and Brands

16y Zachary Rodgers

MSN's 'Glo' Site: Eye Candy for Women, and Brands

Glo is the second site to result from Microsoft's deal with BermanBraun, after the celeb site Wonderwall. Read More...

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Passenger Opens Community Platform to Agencies
Media

Passenger Opens Community Platform to Agencies

16y Douglas Quenqua

Passenger Opens Community Platform to Agencies

BBMG and Digitas are among agencies using social media platform for research and campaign testing. Read More...

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Negative Value Audience Targeting
Data insights

Negative Value Audience Targeting

16y Rob Graham

Negative Value Audience Targeting

Try ruling out consumers who would make a lousy candidate for your offer. Read More...

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Link Tracking - Profiles Drive Greater E-mail Relevance
Email

Link Tracking - Profiles Drive Greater E-mail Relevance

16y Stefan Pollard

Link Tracking - Profiles Drive Greater E-mail Rele...

Here are two tactics that can help you collect data at different points in the customer relationship. Read More...

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Enterprise SEO
Search

Enterprise SEO

16y Crispin Sheridan

Enterprise SEO

Are you responsible for handling search optimization for a large company's Web site? Here are factors to consider. Read More...

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Social Media Basics
Social

Social Media Basics

16y Erik Qualman

Social Media Basics

Are your social media marketing efforts paralyzed? Consider these four steps. Read More...

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U.K. Searches for PayPal Drop in March
Media

U.K. Searches for PayPal Drop in March

16y Jack Marshall

U.K. Searches for PayPal Drop in March

U.K. searches related to online payment service PayPal fell drastically in the two months ending March 31, according to data from Hitwise. Read More...

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AOL to Sell or Close Bebo by June
Media

AOL to Sell or Close Bebo by June

16y Jack Marshall

AOL to Sell or Close Bebo by June

Company not in a position to further support the ailing social network. Read More...

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Yelp Discontinues Ad Offering, Exposes Filtered Reviews
Media

Yelp Discontinues Ad Offering, Exposes Filtered Reviews

16y Kate Kaye

Yelp Discontinues Ad Offering, Exposes Filtered Re...

In the wake of lawsuits from small businesses claiming corrupt ad sales practices, local listings site Yelp has discontinued one ad type and will add ...

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U.K. Labour MP Urges Voters to Click Conservative Ads
Marketing

U.K. Labour MP Urges Voters to Click Conservative Ads

16y Jack Marshall

U.K. Labour MP Urges Voters to Click Conservative ...

John Prescott asked supporters to click on Conservative ads to diminish opponents' budget. Read More...

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ClickZ Video: First Look at Some Big Media iPad Ads
Media

ClickZ Video: First Look at Some Big Media iPad Ads

16y Zachary Rodgers

ClickZ Video: First Look at Some Big Media iPad Ad...

We demo and discuss ad experiences in a handful of the top news applications. Read More...

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LeBron Sells the Tickets, So Cavaliers Use Mobile to Boost Brands
Media

LeBron Sells the Tickets, So Cavaliers Use Mobile to Boost Brands

16y Christopher Heine

LeBron Sells the Tickets, So Cavaliers Use Mobile ...

Cleveland team has created in-game SMS revenues, while doubling mobile list this season. Read More...

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iPad = iPain for Media Planners?
Media

iPad = iPain for Media Planners?

16y Hollis Thomases

iPad = iPain for Media Planners?

Apple's touch-screen tablet theoretically presents more advertising opportunities. For media planners, it presents multiple hurdles. Here's why. Read ...

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CTIA 2010: Innovations in Mobile
Marketing

CTIA 2010: Innovations in Mobile

16y Jeremy Lockhorn

CTIA 2010: Innovations in Mobile

Faster wireless mobile service and stunning smartphones will bring new opportunities for brands and retailers. Read More...

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No One Cares About Your Products
Search

No One Cares About Your Products

16y Sage Lewis

No One Cares About Your Products

There is a transformation happening. People don't care what you say about your products; they care about what consumers say about your products. Read ...

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Friends Like You: Why Social Commerce Must Get Relevant
Social

Friends Like You: Why Social Commerce Must Get Relevant

16y Sam Decker

Friends Like You: Why Social Commerce Must Get Rel...

One brand is making its customer-generated reviews easier to sort and search - and more relevant and easier to share with friends. Consider these resu...

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Advertisers Spend Big on iPad, But Potential Far From Proven
Media

Advertisers Spend Big on iPad, But Potential Far From Proven

16y Jack Marshall

Advertisers Spend Big on iPad, But Potential Far F...

Sponsorships of some iPad apps are running between $75,000 and $300,000. Read More...

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Brands Hope 'Community Pages' Make Facebook Presence Clearer
Media

Brands Hope 'Community Pages' Make Facebook Presence Clearer

16y Christopher Heine

Brands Hope 'Community Pages' Make Facebook Presen...

New category may buffer companies' official pages from bizarre third-party fan pages that associate with their brands. Read More...

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Media Companies Top Free iPad Application Download Lists
Media

Media Companies Top Free iPad Application Download Lists

16y Jack Marshall

Media Companies Top Free iPad Application Download...

Over a million dedicated apps were downloaded during the device's first day on the market. Read More...

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What's the Real Deal with Real-Time Bidding?
Display Advertising

What's the Real Deal with Real-Time Bidding?

16y Matthew Greitzer

What's the Real Deal with Real-Time Bidding?

The forces reshaping the media landscape and bringing real-time bidding discussions to the forefront have little to do with "real time" anything. Read...

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