Can merchants, designers - and even a publisher -- get penny-pinching consumers to change their ways despite the economic downturn? An initiative, Fas...
View articleGoogle will offer new search ad features including map integration, videos, and product information. Read More...
View articleWish lists, click-to-buy links are among the sales features being tried on the social networking site. Read More...
View articleThree units are combined to give brand advertisers total share of voice on a site. Read More...
View articleFormer Yahoo Decker heads to Harvard B-School as entrepreneur-in-residence. Read More...
View articleA new law in Maine and new rules at Yahoo governing deliverability bring new challenges to e-mail marketing initiatives. Read More...
View articleEvery brand has the most convincing form of advertising available at its disposal. Isn't it time we started using it? Read More...
View articleIn comments to FCC, Federal Trade Commission seeks collaboration on matters related to online advertising and privacy. Read More...
View articleAfter lightning-fast review process, winning agency aims to show a more relevant AOL. Read More...
View articleAs video networks and sites add behavioral to the mix, and outside forces seek to regulate its use, the value to advertisers of in-stream behavioral t...
View articleiCrossing promotes Mayfield; ExactTarget launches in London; Bauer's Edwards finds Future. Read More...
View articleThe next time you're tempted to drop just one more e-mail, realize you could be pulling the pin on the hand grenade that can blast your list to smithe...
View articleQ&A: Michael Katz, president of InterCLICK, discusses his ad network that offers transparency in a marketplace dominated by blind networks. Read More...
View articleExamples of effective link bait from a Church of the Flying Spaghetti Monster manifesto, Whole Foods CEO John Mackey's blog post, to a WordPress plug ...
View articleApple's iPhone continues to dominate mobile ad display. Read More...
View articleNew look is sleeker and more modern, with a renewed emphasis on community. Read More...
View articleTwo in three marketers say they allocate less than 10 cents of every marketing dollar to test promotions and other online media. Read More...
View articleThe online mens clothing retailer takes a skillful approach to engaging -- and sometimes apologizing to -- its loyal customers, without the help of an...
View articleAOL hires author of Yahoo's "peanut butter manifesto"; Centro nabs Bryce Emo. Read More...
View articleThree new tools for getting the most out of your Twitter ad campaign. Read More...
View articleEmployees in charge of measurement, optimization, search, and social have an opportunity to educate and share the benefits of their work with chief ma...
View articleThe Internet has changed every business it has touched. Television won't be an exception. Read More...
View articleWendy's signed on as the exclusive sponsor of ESPN's suite of football related content. Read More...
View articleLike brand marketers, advocacy and nonprofit groups are struggling to measure how their social media numbers translate to real action and real donatio...
View articlePointRoll signs new publisher partners; Nadel extends leadership to Publicis Modem in CA; TMP names Stewart president. Read More...
View articleSocial media sites are gaining steam fast with about everyone but big-brand advertisers, according to June data from comScore. Read More...
View articleHow campaigns for Entertainment Arts, Coldwell Banker, and Palm show there's more to online video advertising than the predictable pre-roll. Read More...
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