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View articleYahoo CEO Carol Bartz reiterated several themes expressed recently: Yahoo is not just a search firm; its strength lies in display; and it should not b...
View articleThe IAB elects new board members; Collective Media names a new CMO; Microsoft runs mobile campaign on Millennial Media's ad network. Read More...
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View articleThe search engine is a work in progress, but its consumer and business focus is good for advertisers. Read More...
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View articleAll the major Web companies have a presence, however reduced, at the Cannes Lions festival this year Read More...
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View articleDespite Microsoft's skyrocketing media spend, CEO suggests future is bleak for measured media spending. Read More...
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View articleFive ways e-mail marketers can tap Facebook to improve online marketing performance. Read More...
View articleMobile ad networks offer advantages absent in online ad networks. Read More...
View articleMerge tried-and-true offline advertising methods with digital technology. Read More...
View articleAKQA, 42 Entertainment, CumminsNitro all take Grand Prix Lions. Read More...
View articleThe companies are partnering to help determine how TV ads affect online behavior, and to determine things like how much more likely users are to visit...
View articleGoogle's mobile advertisers may now see their ads pop up in mobile applications from Sega, Urbanspoon, FlyCast and other app publishers. Read More...
View articleConfluence is so sure of its expert customer base that the company created its own social networks, when more careful competitors have opted for the d...
View articleHoping its new site will attract advertisers looking to reach typically affluent tennis fans, The Association of Tennis Professionals has encountered ...
View articleJohn Burbank says the glut in inventory dilutes prices, and warns Web content could be at risk as a result. Read More...
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