Technology to automate search campaigns can bring double-digit efficiency gains. But don't leave out the human touch. Read More...
View articleBest practices for using online content marketing to improve conversations with and among your customers. Read More...
View articleThe top 50 ad networks in February by unique visitor. Read More...
View articlePhoto-based ad network Pixazza has secured backing from Google as part of a $5.75 funding round involving several investors, CNET and others reported ...
View articleJust a reminder that the Interactive Advertising Bureau is hosting an event on online political advertising April 10 in Washington, D.C Read More...
View articleOur friends at Personal Democracy Forum (the folks who have been covering the convergence of politics and technology for years, and brought us TechPre...
View articleCites inefficiencies and overlapping sales efforts created by rapid growth. Read More...
View articleCompany with services strongly linked to severe weather benefits by targeting ads to regions hit hard by storms. Read More...
View articleDiMassimo Goldstein launches campaign for J.H. Cohn; Elevate Studios builds site for Pureology; HipCricket hires mobile marketing vet. Read More...
View articleHow to use Google and Yahoo to your advantage locally. Read More
View articleWill product placements meet social media? Read More...
View articleWhen evaluating an e-mail service provider, be sure to ask what neighborhood you'll be placed in. One bad apple could spoil the whole barrel. Read Mor...
View articleQuick response code instantly makes every piece of media an interactive one. Read More...
View articlePew Internet defines 10 groups of people based on their wireless and wired connectivity. Read More...
View articleAegis-owned media buying firm, Carat, has predicted that global ad spend will fall by 5.8 percent in 2009, with investment contracting in every major ...
View articleWe knew last week that Hulu's Super Bowl ad and its subsequent TV spots drove a surge of new users and viewing activity to the site Read More...
View articleFacebook's new D.C. representative, former ACLU lawyer Timothy Sparapani, recently has been working with privacy advocates on online advertising issue...
View articleTravel Ad Network's new chief revenue officer, former Tribune Interactive sales exec Dana Hayes, aims to expand sales efforts outside the travel adver...
View articleSocial media and ad firm Federated Media hopes an experimental project branded by Microsoft leads to a long partnership with Twitter. Read More...
View articleAd network takes retargeting a step further by offering it in conjunction with dynamic ad creative. Read More...
View articleMagna names lead global forecaster; MRM mourns the loss of EVP Jon Schneider; the Center for Oral History and West Point create site to depict militar...
View articleReviewing online marketing programs only once a year is no longer good enough. Here are eight places to look. Read More...
View articleGive potential unsubscribers an option to change content, frequency, format, and more. Read More...
View articleThe economy isn't the only thing relying on consumers to shop till they drop. A conversation with Akamai's Matt Karasick. Read More...
View articleAnchor text link analysis tools that assess the role that targeted phrases play in signaling relevancy to the search engines. Read More...
View articlePrivacy groups were up-in-arms when Google announced recently it would start testing behavioral ads in its AdSense network Read More...
View article