Top-Load Your E-Newsletter for Better Performance
Email

Top-Load Your E-Newsletter for Better Performance

17y Karen Gedney

Top-Load Your E-Newsletter for Better Performance

Design changes are credited with scoring double-digit click-through rates. Read More...

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Diagnosing Search Issues From the Query Box
Search

Diagnosing Search Issues From the Query Box

17y Erik Dafforn

Diagnosing Search Issues From the Query Box

Ways to find out whether engines see the same site you do. Read More...

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YouTube to Carry Clips and In-Stream Ads From Disney/ABC
Media

YouTube to Carry Clips and In-Stream Ads From Disney/ABC

17y Zachary Rodgers

YouTube to Carry Clips and In-Stream Ads From Disn...

A baby step toward top-shelf programming. Read More...

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EU to Meet Today to Discuss Online Data Collection and Privacy Issues
Marketing

EU to Meet Today to Discuss Online Data Collection and Privacy Issues

17y Jack Marshall

EU to Meet Today to Discuss Online Data Collection...

The E.U. will host two events in Brussels this week to discuss the potential privacy implications of online data collection for advertising on Europea...

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Google Says Goodbye to AdSense Video Units
Media

Google Says Goodbye to AdSense Video Units

17y Fred Aun

Google Says Goodbye to AdSense Video Units

Termination comes as part of a routine review of product effectiveness. Read More...

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Execs & Accounts: Starcom, Isobar, Microsoft, Fox
Media

Execs & Accounts: Starcom, Isobar, Microsoft, Fox

17y Enid Burns

Execs & Accounts: Starcom, Isobar, Microsoft, Fox

Starcom overhauls its research and analytics group; Isobar promotes two; Microsoft hires a new search scientist; Jon Miller could be headed to Fox. Re...

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When Is a Visitor not a Visitor?
Analytics

When Is a Visitor not a Visitor?

17y Neil Mason

When Is a Visitor not a Visitor?

The answer: when it's a cookie. Read More

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Social Media 2009 = Search 2002
Marketing

Social Media 2009 = Search 2002

17y Gary Stein

Social Media 2009 = Search 2002

Three predictions for social media marketing in the coming year. Read More...

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May I Interest You in Some Blended TV?
Media

May I Interest You in Some Blended TV?

17y Todd Krieger

May I Interest You in Some Blended TV?

The dividing line between online video and traditional TV gets increasingly blurred. Read More...

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Social Media Integration Tips from SES NY
Media

Social Media Integration Tips from SES NY

17y Harry Gold

Social Media Integration Tips from SES NY

Tips and best practices for integrating all the elements of search, social, online media, and Web site technology. Read More...

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Advertising Placements by Industry, January 2008 and January 2009
Ad Industry Metrics

Advertising Placements by Industry, January 2008 and January 2009

17y Enid Burns

Advertising Placements by Industry, January 2008 a...

A comparison of display ad placements by vertical from January 2008 and January 2009. Read More...

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Online Ad Spending Relatively Stable in '08
Media

Online Ad Spending Relatively Stable in '08

17y Kate Kaye

Online Ad Spending Relatively Stable in '08

Growth in online ad spending continues to slow as the industry weathers the economic downturn and settles into maturity. Read More...

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Mzinga Layoffs, Part 2
Media

Mzinga Layoffs, Part 2

17y Anna Maria Virzi

Mzinga Layoffs, Part 2

Like piranhas that sense blood, Mzinga's rivals and others are circling the wounded social network software vendor that laid off 40 earlier this month...

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Phorm Launches Korean Trial Despite Concerns in U.K.
Media

Phorm Launches Korean Trial Despite Concerns in U.K.

17y Jack Marshall

Phorm Launches Korean Trial Despite Concerns in U....

ISP-level behavioral targeting firm Phorm is launching a trial with Korea's largest ISP, Korea Telecom, which could result in full deployment of the a...

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YouTube Plans Redesign to Highlight Premium Content
Media

YouTube Plans Redesign to Highlight Premium Content

17y Zachary Rodgers

YouTube Plans Redesign to Highlight Premium Conten...

Bending to the will of advertisers, Google's video site will take a cue from Hulu and go for a more TV-like experience. But content freshness remains ...

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Microsoft's Latest Ads Aim for Value-Conscious Consumers
Media

Microsoft's Latest Ads Aim for Value-Conscious Consumers

17y Enid Burns

Microsoft's Latest Ads Aim for Value-Conscious Con...

The Crispin Porter + Bogusky campaign for "I'm a PC" takes on pricier Apple computers. Read More...

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Execs & Accounts UK and EU: twentysix, Audience Science, WebCertain
Marketing

Execs & Accounts UK and EU: twentysix, Audience Science, WebCertain

17y Jack Marshall

Execs & Accounts UK and EU: twentysix, Audience Sc...

Twentysix appoints creative director; Independent Digital taps AudienceScience; WebCertain acquires translation specialist firm. Read More...

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Social Influencers and BurntToast
Email

Social Influencers and BurntToast

17y Jeanniey Mullen

Social Influencers and BurntToast

Want to identify influencers on your e-mail marketing list? Check out this real-life example. Read More...

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Adobe: Making Flash Search Engine-Friendly
Search

Adobe: Making Flash Search Engine-Friendly

17y Julie Batten

Adobe: Making Flash Search Engine-Friendly

The multimedia software developer shares best practices on preparing Flash pages for search engine optimization. Read More...

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Bridging the Gap Between Online and Offline
Marketing

Bridging the Gap Between Online and Offline

17y Sean Carton

Bridging the Gap Between Online and Offline

The newest marketing technologies have come a long way from the :CueCat and DigiScent. Read More...

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How Analytics and User Experience Design Can Work Together
Actionable Analysis

How Analytics and User Experience Design Can Work Together

17y Shane Atchison

How Analytics and User Experience Design Can Work ...

The traveling carnival as a metaphor for a Web site: each experience extends far beyond the gates. Read More...

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Mzinga Layoffs Hit the Social Grapevine
Media

Mzinga Layoffs Hit the Social Grapevine

17y Anna Maria Virzi

Mzinga Layoffs Hit the Social Grapevine

Tweeple are a twitter over layoffs at social media software vendor Mzinga this month. A bostonglobe.com column, " Social downsizing ," published Sunda...

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Twitter Plans More Disclosure of Paid Relationships
Media

Twitter Plans More Disclosure of Paid Relationships

17y Zachary Rodgers

Twitter Plans More Disclosure of Paid Relationship...

Co-founder Biz Stone says Twitter will label outbound links on its homepage when ad-related revenue is involved. Read More...

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Online Newspaper Ad Spending Down 8 Percent in Q4 2008
Media

Online Newspaper Ad Spending Down 8 Percent in Q4 2008

17y Kate Kaye

Online Newspaper Ad Spending Down 8 Percent in Q4 ...

Digital newspaper ad revenues continued to fall in the fourth quarter of 2008, and at an increasingly rapid pace. Read More...

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AT&T Sponsors "March Tweetness" Program on Twitter
Media

AT&T Sponsors "March Tweetness" Program on Twitter

17y Fred Aun

AT&T Sponsors "March Tweetness" Program on Twitter

Federated Media and Twitter create a site that aggregates tweets about the NCAA Basketball Tournament. Read More...

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Web Giants Mull Response to Behavioral Privacy Concerns
Marketing

Web Giants Mull Response to Behavioral Privacy Concerns

17y Jack Marshall

Web Giants Mull Response to Behavioral Privacy Con...

Google and AOL are considering a request from Open Rights Group to prevent Phorm from tracking user interactions on their Web sites. Read More...

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Execs & Accounts: Platform-A, Digitas, T3
Media

Execs & Accounts: Platform-A, Digitas, T3

17y Enid Burns

Execs & Accounts: Platform-A, Digitas, T3

Platform-A increases regional sales focus; Digitas hires creative SVP, wins Kaiser business; T3 promotes Bryan Nouguchi. Read More...

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