Why social media, organic search, and paid search campaigns must be integrated. Read More...
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View articleGoogle jumps into behavioral marketing, tailoring ads that consumers receive based on recent surfing behaviors. Read More...
View articleFree and low-cost tools for assessing the quality of backlinks. Read More...
View articleSpeaking at the Newspaper Association of America convention today, Eric Schmidt went out of his way to make nice with newspapers -- even as those same...
View articleIf you're a merchant with a large affiliate program, you've certainly given plenty of thought to whether referral partners should be permitted to buy ...
View articleThe political search panel at the recent Search Engine Strategies show in NYC got great reviews, and afterwards I got the chance to interview one of m...
View articlePublicis Groupe is continuing its global expansion with the acquisition of Swiss digital agency, Nemos Read More...
View articleProposed metric measures reach and frequency of an online video ad, replacing household views with unique views. Read More...
View articleUnder measure introduced by two U.S. Senators, unsolicited mobile text messages would be treated as unsolicited phone calls under the Do-Not-Call regi...
View articleGoogle's ad management giant throws its weight behind Adgregate Markets' ShopAds e-commerce unit. Read More...
View articleThe IAB Europe opposes an amendment that would alter an EU directive regarding the use of cookies in Europe. Read More...
View articleHBOLabs catches a Break; Kimberly-Clark selects Organic as digital AOR; Quantcast expands marketing team. Read More...
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View articleIn the quest for knowledge, you don't need to go it alone. Here are online resources to connect you with other media professionals. Read More...
View articleWhy this new entrant in the video game console business matters to brand marketers. Read More...
View articleAOL privacy vet Charles Curran has started work as executive director and general counsel of the Network Advertising Initiative, replacing the organiz...
View articleNearly 18 hours after a deadly earthquake struck L'Aquila in Italy, a Google search for "L'Aquila" displayed sponsored links for four travel sites pro...
View articleDo you know of a digital marketing tool or service that deserves an excellence award? The deadline to submit an entry to the ClickZ Marketing Excellen...
View articleConservatives won the Web effort in California's intense fight over same-sex marriage, and voter-file data matching was just part of the strategy. Rea...
View articleSpotify gets a Brown sound in U.K.; AOL launches targeted text links, moves Platform-A into Spain. Read More...
View articleThree factors to watch as you make competitive analysis an ongoing practice instead of an annual or quarterly review. Read More...
View articleA reference guide to optimizing your Web pages for search engines. Read More...
View articleOne in five e-mail marketers fail to apply analytics to their e-mail marketing campaigns. Read More...
View articleTwitter's response to the salivating rumors that it's in talks with Google was similar to my own: Well, duh Read More...
View articleA little side-note gleaned in my reporting on Scott Murphy's New York Congressional campaign employing the rarely-used "Google Surge" or "Network Blas...
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