How Social Media Influences E-Mail Marketing
Email

How Social Media Influences E-Mail Marketing

17y Jeanniey Mullen

How Social Media Influences E-Mail Marketing

Seven e-mail marketing pros offer tips on how to identify and reach social influences. Read More...

View article
The Write Stuff: Hire Good Copywriters and Get Ideas for Life
Actionable Analysis

The Write Stuff: Hire Good Copywriters and Get Ideas for Life

17y Shane Atchison

The Write Stuff: Hire Good Copywriters and Get Ide...

How the copywriter's role is changing in today's digital environment. Read More...

View article
YouTube Partners with Universal Music
Media

YouTube Partners with Universal Music

17y Zachary Rodgers

YouTube Partners with Universal Music

Deal will create a new music video brand, Vevo, with a branded presence on YouTube. Read More...

View article
Here We Go Again. Microsoft and Yahoo in Talks on Ad Deal
Media

Here We Go Again. Microsoft and Yahoo in Talks on Ad Deal

17y Zachary Rodgers

Here We Go Again. Microsoft and Yahoo in Talks on ...

Well the silence was nice while it lasted, but now it seems we're in for another extended period of rumor and speculation about a possible deal betwee...

View article
Living Social, Bouyed by Facebook Redesign, Buys Beverage Site
Media

Living Social, Bouyed by Facebook Redesign, Buys Beverage Site

17y Douglas Quenqua

Living Social, Bouyed by Facebook Redesign, Buys B...

A fount of Facebook quizzes and lists buys a firm with ties to spirits industry. Read More...

View article
Twitter-Based Agency Off to a Rough Start
Marketing

Twitter-Based Agency Off to a Rough Start

17y Jack Marshall

Twitter-Based Agency Off to a Rough Start

Twitter Partners has drawn the wrong kind of attention from the micro-blogging platform upon which it hopes to build a business. Read More...

View article
MRM Lays Off Up to 25 in New York
Media

MRM Lays Off Up to 25 in New York

17y Zachary Rodgers

MRM Lays Off Up to 25 in New York

Cuts hit ad agency's creative, account, and project management teams. Read More...

View article
Execs & Accounts: Tumri, Visionaire Group, RedLever
Media

Execs & Accounts: Tumri, Visionaire Group, RedLever

17y Enid Burns

Execs & Accounts: Tumri, Visionaire Group, RedLeve...

Tumri hires a Yahoo; Lionsgate retains Visionaire Group for Facebook Connect campaign; RedLever names brand strategist.. Read More...

View article
Is Online Advertising Ending?
Marketing

Is Online Advertising Ending?

17y Rebecca Lieb

Is Online Advertising Ending?

Make media. Earn media. Just don't buy media. Read More

View article
What's the State of Your Paid Search Campaign?
Paid Search

What's the State of Your Paid Search Campaign?

17y Kevin Lee

What's the State of Your Paid Search Campaign?

When you finish reorganizing, tuning, and optimizing your Google account, Yahoo and Microsoft are logical next steps. Read More...

View article
Online Optimization, Like Parenting, Never Ends
Analytics

Online Optimization, Like Parenting, Never Ends

17y Bryan Eisenberg

Online Optimization, Like Parenting, Never Ends

And like parenting, you're going to make mistakes. Read More...

View article
Active Home Internet Users by Country, January 2009
Audience

Active Home Internet Users by Country, January 2009

17y Enid Burns

Active Home Internet Users by Country, January 200...

number of active Internet users fluctuated in January. Read More...

View article
ClickZ on Radio Today, at D.C. Event Tomorrow
Media

ClickZ on Radio Today, at D.C. Event Tomorrow

17y Kate Kaye

ClickZ on Radio Today, at D.C. Event Tomorrow

I'll be appearing on Sign On Radio's Digital Politics show with Karen Jagoda of E-Voter Institute this afternoon at 3pm Read More...

View article
Despite Perceived Rift with Google, Newspapers Promote Search Ads
Media

Despite Perceived Rift with Google, Newspapers Promote Search Ads

17y Kate Kaye

Despite Perceived Rift with Google, Newspapers Pro...

The Newspaper Association of America at its annual conference this week promoted search engine marketing as a potential revenue stream for its member ...

View article
FDA Warning Could Put Pharma Giants Off Search Marketing
Media

FDA Warning Could Put Pharma Giants Off Search Marketing

17y Elizabeth Gardner

FDA Warning Could Put Pharma Giants Off Search Mar...

Agency sent letters to 14 pharma companies, warning them more disclosure is needed in search ads. Read More...

View article
Phorm Incentives Could Entice Users to Allow Targeting
Marketing

Phorm Incentives Could Entice Users to Allow Targeting

17y Jack Marshall

Phorm Incentives Could Entice Users to Allow Targe...

Behavioral ad targeting company Phorm addressed concerns surrounding the privacy implications of its technology at a "town hall" event it hosted in Lo...

View article
Newspaper Sites Earn Higher Marks for Video Innovation
Media

Newspaper Sites Earn Higher Marks for Video Innovation

17y Enid Burns

Newspaper Sites Earn Higher Marks for Video Innova...

Publishers are uploading more videos and garnering more viewing activity, says video platform Brightcove. Read More...

View article
Execs & Accounts: Publicis, Cactus, Platform-A
Media

Execs & Accounts: Publicis, Cactus, Platform-A

17y Enid Burns

Execs & Accounts: Publicis, Cactus, Platform-A

Publicis works on a pro bono assignment; Denver-based Cactus hires two; Platform-A promotes one. Read More...

View article
The ROI for Social Media Is Zero
Marketing

The ROI for Social Media Is Zero

17y Augustine Fou

The ROI for Social Media Is Zero

If social marketing's done right, the potential ROI could be infinite. Five tips to get you started. Read More...

View article
The Data Dilemma
Media

The Data Dilemma

17y Tessa Wegert

The Data Dilemma

Problem is, advertisers and publishers feel very differently about who owns data collected from an ad campaign. Can they call a truce? Read More...

View article
Yahoo and Local Search
Local

Yahoo and Local Search

17y Mary Bowling

Yahoo and Local Search

Why local search marketers should try spending more time, money, and effort on Yahoo again. Read More...

View article
Schools Adopt Web 2.0 at Teachers Urging
Audience

Schools Adopt Web 2.0 at Teachers Urging

17y Enid Burns

Schools Adopt Web 2.0 at Teachers Urging

Students and teachers look to the Web as a teaching and learning tool. Read More...

View article
Google Loses Another Key Exec in Singh Cassidy Departure
Media

Google Loses Another Key Exec in Singh Cassidy Departure

17y Douglas Quenqua

Google Loses Another Key Exec in Singh Cassidy Dep...

One of Google's top female execs, Sukhinder Singh Cassidy led Asia-Pacific and Latin American operations. Read More...

View article
Platform-A Names Top Sales Guy as Armstrong Takes Reins at AOL
Media

Platform-A Names Top Sales Guy as Armstrong Takes Reins at AOL

17y Fred Aun

Platform-A Names Top Sales Guy as Armstrong Takes ...

Mark Ellis is promoted to EVP of sales as Tim Armstrong begins a 100-day evaluation of the company. Read More...

View article
Behavioral Targeting Gains Ground in Europe
Marketing

Behavioral Targeting Gains Ground in Europe

17y Jack Marshall

Behavioral Targeting Gains Ground in Europe

Use of behavioral targeting rose 16 percent in 2008 in Europe, according to a new Forrester Research report. Read More...

View article
Agencies Find Benefit by Outsourcing Ad Ops
Media

Agencies Find Benefit by Outsourcing Ad Ops

17y Zachary Rodgers

Agencies Find Benefit by Outsourcing Ad Ops

Handing off ad trafficking and reporting helps agencies scale appropriately as campaign launches come and go. Read More...

View article
Execs & Accounts: Euro RSCG Discovery, Blog Council, GSI Interactive
Media

Execs & Accounts: Euro RSCG Discovery, Blog Council, GSI Interactive

17y Enid Burns

Execs & Accounts: Euro RSCG Discovery, Blog Counci...

Euro RSCG Discovery names a new SVP of sales; Dell's social media strategist goes to Blog Council; GSI Interactive acquires a Bay Area integrated mark...

View article
1 573 574 575 576 577 1,669