Need to pinch pennies? Three reasons digital video ads are better than television ads. Read More...
View articleWhat digital video ad format will best the 30-second pre-roll? Two executives from Vivaki and Starcom, speaking at the Interactive Advertising Bureau'...
View articleAfter three years "traveling the world in a quest for knowledge," Jeeves, the iconic butler, is resuming his role as U.K Read More...
View articleA program designed to educate the next generation of digital marketing executives is seeking recruits. Read More...
View articleThe two will still work together on remnant and so-called "network reserve" ads, but Digg will handle its custom deals. Read More...
View articleA campaign taps YouTube, Facebook, and other media to engage Millennials and commemorate Obama's arrival. Read More...
View articleOmid Kordestani's new advisory position represents not only a changing of the guard, but is indicative of Google's mission to hold on to its most valu...
View articleThe campaign marks the first time Facebook's Connect API has been implemented on Google's YouTube site. Read More...
View articlePhonevalley creates a mobile site for PUMA's sailing team, Alterian welcomes Ivan Chalif, and WorldNow works with Redlasso on syndication deal. Read M...
View articleA five-step approach to a multichannel public relations campaign. Read More...
View articleA look at how emerging technologies stand to help marketers connect with consumers in powerful new ways. Read More...
View articleMost e-mail campaigns only promote sales. Why don't they promote brands or customer relationship building? Read More...
View article"At last, Oprah has an outlet for her thoughts and opinions," tweets @nathanreid . Read More...
View articleTwitter's growing at ridiculous speed -- and I mean that in the Dark Helmet sense Read More...
View articleChanges delineate premium shows and movies from user-created clips. Read More...
View articleAd was largest expanding unit ever placed on YouTube's homepage. Read More...
View articlePhonevalley creates a mobile site for PUMA's sailing team; Alterian welcomes Ivan Chalif; WorldNow works with Redlasso on syndication deal. Read More...
View articleForget Twitter, MySpace, and Facebook for a nanosecond. These social networking sites are building audiences and winning over advertisers. Read More...
View articleGoogle/MetrixLab research provides support for increasing paid search budgets. Read More...
View articleThe traditional era for media companies has become a three-act play. The carnage begins now, as we redefine what is media and what is news. Read More...
View articleBut Barack Obama's supporters were more likely to post political content, donate online, and engage in activities than John McCain's. Read More...
View articleAdSense suffers a year-over-year revenue decline, but the company's core product continues to grow. Read More...
View articleOn top of a Q1 collapse in print classifieds, Gannett saw a big drop in online recruitment ads sold through CareerBuilder. Read More...
View articleAs Disney-ABC reportedly nears a deal with Hulu, top-ranked CBS is by all accounts cooling its jets. Read More...
View articleUniversal McCann names a president for North America; Evolution Bureau brings in a new copywriter; KSV gets a search marketing specialist. Read More...
View articleMove over mommies; the dads have something to say, and there's a whole world of consumers out there eager to hear it. Read More...
View articleIf you're a senior marketing executive who thinks emerging media is for kids, you're doing consumers a disservice. Read More...
View article