Execs & Accounts: Radar DDB, Playboy.com, Denuo
Media

Execs & Accounts: Radar DDB, Playboy.com, Denuo

17y Enid Burns

Execs & Accounts: Radar DDB, Playboy.com, Denuo

Radar DDB opens in Toronto; Playboy.com adds a social networking layer to its site; Denuo brings back one of its founders. Read More...

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Back to the Future Marketing
Marketing

Back to the Future Marketing

17y Adam Cahill

Back to the Future Marketing

Forget about the death of television. New research advances the conversation about the integration of traditional and digital approaches in a producti...

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Connecting With Green Consumers
Media

Connecting With Green Consumers

17y Tessa Wegert

Connecting With Green Consumers

Green-themed sites offer interesting and engaging content to support ad campaigns. Read More...

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Avoid Poisoning the Marketing Channels
Email

Avoid Poisoning the Marketing Channels

17y Bill McCloskey

Avoid Poisoning the Marketing Channels

And don't try to sell me Blue Green Algae either. Read More...

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Craigslist and Local Search
Local

Craigslist and Local Search

17y Mary Bowling

Craigslist and Local Search

Local businesses can leverage the power of searches on this online classified ad site that gets more than 20 billion page views each month. Read More...

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Razorfish Names New Global CEO
Media

Razorfish Names New Global CEO

17y Zachary Rodgers

Razorfish Names New Global CEO

East Coast President Bob Lord takes reins; outbound CEO Kokich becomes chairman. Read More...

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U.K. Conservatives Snap up Budget-Related Google Ads
Media

U.K. Conservatives Snap up Budget-Related Google Ads

17y Jack Marshall

U.K. Conservatives Snap up Budget-Related Google A...

The U.K Read More

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Twitter Followers: Easy Come, Easy Go
Media

Twitter Followers: Easy Come, Easy Go

17y Anna Maria Virzi

Twitter Followers: Easy Come, Easy Go

How fickle are your Twitter followers? This tool from Qwitter gives you a clue Read More...

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It's Earth Day! Won't You Buy Some Tiki Torches?
Search

It's Earth Day! Won't You Buy Some Tiki Torches?

17y Zachary Rodgers

It's Earth Day! Won't You Buy Some Tiki Torches?

Mega-retailers are aggressively capitalizing on Earth Day awareness to drive attention to water saving hardware, recycled glassware, and other ostensi...

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Morning Reads: MySpace CEO Ousted, PBS Video Player, Google Profiles
Media

Morning Reads: MySpace CEO Ousted, PBS Video Player, Google Profiles

17y Zachary Rodgers

Morning Reads: MySpace CEO Ousted, PBS Video Playe...

MySpace's CEO and other execs may soon get their walking papers. According to TechCrunch , CEO Chris DeWolfe will be fired as will other members of th...

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Alliance of Search Advertisers Has Familiar Ring
Media

Alliance of Search Advertisers Has Familiar Ring

17y Kate Kaye

Alliance of Search Advertisers Has Familiar Ring

The Alliance Against Bait and Click includes firms and individuals whose names have become synonymous with the fight against the use of trademarked te...

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U.K. Users Dubious of Brands on Social Networks
Marketing

U.K. Users Dubious of Brands on Social Networks

17y Jack Marshall

U.K. Users Dubious of Brands on Social Networks

Just 7 percent of survey respondents said they would sign up to sponsored sites, and even fewer have joined sponsored groups. Read More...

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Execs & Accounts: OgilvyOne, Wahlstrom, Mediabrands
Media

Execs & Accounts: OgilvyOne, Wahlstrom, Mediabrands

17y Enid Burns

Execs & Accounts: OgilvyOne, Wahlstrom, Mediabrand...

OgilvyOne brings back Mat Zucker; Wahlstrom hires former Motorola executive; Mediabrands makes executive changes in the Asia Pacific region. Read More...

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Social Media Advice for Brands From a Wal-Mart Elevenmom
Marketing

Social Media Advice for Brands From a Wal-Mart Elevenmom

17y Robin Neifield

Social Media Advice for Brands From a Wal-Mart Ele...

Can Wal-Mart guide a conversation with mom bloggers without intruding? Read More...

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Beating Corruption Online
Data insights

Beating Corruption Online

17y Anna Papadopoulos

Beating Corruption Online

Click fraud is at an all-time high. Three tips for spotting it in your ads. Read More...

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Playing the E-mail 'Match Game?' Be Careful!
Email

Playing the E-mail 'Match Game?' Be Careful!

17y Stefan Pollard

Playing the E-mail 'Match Game?' Be Careful!

Want to retain an append vendor to match e-mail addresses with postal addresses in your database? Here's what you need to know. Read More...

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Finding Link Targets
Search

Finding Link Targets

17y P.J. Fusco

Finding Link Targets

Steps for building a link-building strategy for targeted phrases to raise your Web site's visibility in search engine results. Read More...

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Study: Consumers Give High Scores to Online Financial Sites
Marketing

Study: Consumers Give High Scores to Online Financial Sites

17y Enid Burns

Study: Consumers Give High Scores to Online Financ...

The nation's economic troubles notwithstanding, consumers are satisfied with Web sites for banking, credit card, and financial services. Read More...

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Yahoo to Lay Off 5 Percent
Media

Yahoo to Lay Off 5 Percent

17y Zachary Rodgers

Yahoo to Lay Off 5 Percent

Cuts came as company reports 78 percent net income decline for its most recent financial quarter compared to a year ago. Read More...

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Online Marketing News Roundup for April 21, 2009
Media

Online Marketing News Roundup for April 21, 2009

17y Enid Burns

Online Marketing News Roundup for April 21, 2009

Online marketing businesses today announced a slew of offerings, some timed to coincide with this week's ad:tech conference in San Francisco Read More...

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Wenda Harris Millard Departs MSLO to Join Media Advisory Firm
Media

Wenda Harris Millard Departs MSLO to Join Media Advisory Firm

17y Zachary Rodgers

Wenda Harris Millard Departs MSLO to Join Media Ad...

Martha Stewart Living has no plans to replace Millard, who led its media arm as co-CEO. Read More...

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Cable Operators to Roll Out New Ad Program
Media

Cable Operators to Roll Out New Ad Program

17y Anna Maria Virzi

Cable Operators to Roll Out New Ad Program

Project Canoe CEO David Verklin says national ads on cable will be swapped out based on income in some regions; promises interactive advertising by ea...

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New Momentum for Ad Network Building Tools
Media

New Momentum for Ad Network Building Tools

17y Zachary Rodgers

New Momentum for Ad Network Building Tools

DoubleClick officially releases its network builder product, while Adify announces two high-profile networks. Read More...

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In Earth Day Tie-In, Beauty Retailer Offers Virtual Gift on Facebook
Social

In Earth Day Tie-In, Beauty Retailer Offers Virtual Gift on Facebook

17y Fred Aun

In Earth Day Tie-In, Beauty Retailer Offers Virtua...

Sephora virtual gift campaign comes with an in-store twist. Read More...

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Execs & Accounts UK & EU: YOC Group, Alterian, 123play.com
Marketing

Execs & Accounts UK & EU: YOC Group, Alterian, 123play.com

17y Jack Marshall

Execs & Accounts UK & EU: YOC Group, Alter...

YOC grabs Kinetic and Glam execs; Alterian names Chalif email product director; Metro partners with 123play Read More...

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How to Leverage Google's Changes to Referring URLs
Analytics

How to Leverage Google's Changes to Referring URLs

17y Jason Burby

How to Leverage Google's Changes to Referring URLs

A small change could have a significant impact on analyzing the impact of your SEO ranking. Read More...

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Healthcare Advertising's Newest Model
Media

Healthcare Advertising's Newest Model

17y Hollis Thomases

Healthcare Advertising's Newest Model

An independent producer of health videos offers a new spin on contextual advertising. Read More...

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