IAC Acquires Urbanspoon, Reports Decline in Ad Revenue
Media

IAC Acquires Urbanspoon, Reports Decline in Ad Revenue

17y Douglas Quenqua

IAC Acquires Urbanspoon, Reports Decline in Ad Rev...

The restaurant guide was already sharing content and advertisers with IAC sites as a member of the Citysearch Partner Network. Read More...

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Execs & Accounts: Isobar, PointRoll, Quattro
Media

Execs & Accounts: Isobar, PointRoll, Quattro

17y Enid Burns

Execs & Accounts: Isobar, PointRoll, Quattro

Gary Stein goes to Isobar; PointRoll brings in three senior execs. Read More...

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Creating a Good E-Mail Marketing Strategy
Email

Creating a Good E-Mail Marketing Strategy

17y Ed Henrich

Creating a Good E-Mail Marketing Strategy

Five areas are where e-mail marketers often get stymied and how to get moving. Read More...

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Vertical Ad Network Update
Media

Vertical Ad Network Update

17y Tessa Wegert

Vertical Ad Network Update

Vertical ad networks now have a reach of over 57 percent. Check out these industry newcomers for opportunities. Read More...

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Listen to Your Marketing Gut, Part 1: Facebook
Marketing

Listen to Your Marketing Gut, Part 1: Facebook

17y Aaron Kahlow

Listen to Your Marketing Gut, Part 1: Facebook

The value of social media's Big 3 and specific tactics for using them. First up: Facebook. Read More...

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Mobile Missing From the Upfront
Media

Mobile Missing From the Upfront

17y Davis Brewer

Mobile Missing From the Upfront

At upfront meetings, digital is being given only lip-service this year and mobile is completely overlooked. But that shouldn't be the case. Read More...

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Top U.S. Ad Networks, March 2009
Ad Industry Metrics

Top U.S. Ad Networks, March 2009

17y Enid Burns

Top U.S. Ad Networks, March 2009

The top 50 ad networks in March by unique visitor. Read More

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Google's New Chrome Ads: Trippy
Media

Google's New Chrome Ads: Trippy

17y Zachary Rodgers

Google's New Chrome Ads: Trippy

Of the 11 short films Google commissioned to promote its Chrome browser, more than half appear to have been conceived in an opium dream Read More...

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Modavox Back at it -- This Time Yahoo's in Crosshairs
Media

Modavox Back at it -- This Time Yahoo's in Crosshairs

17y Kate Kaye

Modavox Back at it -- This Time Yahoo's in Crossha...

About 2 years after relative unknown Modavox slapped a patent suit on Tacoda , the firm is back Read More...

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Morning Reads: Yahoo Layoffs Commence, Twitter Full of Quitters
Media

Morning Reads: Yahoo Layoffs Commence, Twitter Full of Quitters

17y Zachary Rodgers

Morning Reads: Yahoo Layoffs Commence, Twitter Ful...

Yahoo has begun layoffs of between 600 and 700 employees , according to tech and gossip blog lalawag Read More...

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David Rosenblatt Out, Henrique De Castro In as Head of Google's Display Ad Efforts
Media

David Rosenblatt Out, Henrique De Castro In as Head of Google's Display Ad ...

17y Zachary Rodgers

David Rosenblatt Out, Henrique De Castro In as Hea...

Henrique De Castro will take over from the former DoubleClick CEO, who is leaving the company next month. Read More...

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AOL Sees Double-Digit Drops in Ad Revenues in Q1
Media

AOL Sees Double-Digit Drops in Ad Revenues in Q1

17y Kate Kaye

AOL Sees Double-Digit Drops in Ad Revenues in Q1

The company's ad business has been hit from multiple angles: display, search, and third-party ad sales. Read More...

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With Inquiry of AT&T, Lawmakers Confuse Behavioral Ad Types
Media

With Inquiry of AT&T, Lawmakers Confuse Behavioral Ad Types

17y Kate Kaye

With Inquiry of AT&T, Lawmakers Confuse Behavioral...

The confusion of lawmakers could lead to poorly crafted legislation and possible damage to a pervasive form of Web advertising. Read More...

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Facebook's Wider API Creates Opportunities for Brands
Media

Facebook's Wider API Creates Opportunities for Brands

17y Douglas Quenqua

Facebook's Wider API Creates Opportunities for Bra...

New tools for developers could enable richer ad experiences with more user-generated content. Read More...

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OfficeMax Launches Social and Rich Media Campaign
Media

OfficeMax Launches Social and Rich Media Campaign

17y Enid Burns

OfficeMax Launches Social and Rich Media Campaign

Apps and distinctive banners support new line of organization products co-marketed with author Peter Walsh. Read More...

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Execs & Accounts: Krohn, Microsoft, ad pepper, Epsilon
Media

Execs & Accounts: Krohn, Microsoft, ad pepper, Epsilon

17y Enid Burns

Execs & Accounts: Krohn, Microsoft, ad pepper,...

Cyrus Krohn returns to Microsoft; ad pepper hires new SVP sales; Epsilon ramps up healthcare practice. Read More...

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Synch Your E-Mail Calendar
Email

Synch Your E-Mail Calendar

17y Karen Gedney

Synch Your E-Mail Calendar

Timing is everything. So make sure your e-mail is optimally timed with your audience's calendar. Read More...

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Behavioral Marketing and the Scientific Method
Data insights

Behavioral Marketing and the Scientific Method

17y Brian Massey

Behavioral Marketing and the Scientific Method

Choosing the right behavioral targeting partner can be tough. Try choosing one based whether it can implement the scientific method to run your progra...

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When SEM Needs to Back Off
Search

When SEM Needs to Back Off

17y Erik Dafforn

When SEM Needs to Back Off

Sometimes a search engine marketer's greatest skill is knowing when to back down. Read More...

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Marketing: Redefining What It Means
Social

Marketing: Redefining What It Means

17y Dave Evans

Marketing: Redefining What It Means

Redefine what marketing means within your organization and move your brand forward, faster than you ever thought possible. Read More...

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TurnHere to Boost Sales Force to Handle Growth
Media

TurnHere to Boost Sales Force to Handle Growth

17y Fred Aun

TurnHere to Boost Sales Force to Handle Growth

The video firm expects its orders to double this year. Read More...

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Adify Rolls Out Centralized Ad Network
Media

Adify Rolls Out Centralized Ad Network

17y Zachary Rodgers

Adify Rolls Out Centralized Ad Network

Move cements ad network platform position as a reach player. Read More...

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Media6 Degrees Will Use $10 Million Funding to Expand Staff
Media

Media6 Degrees Will Use $10 Million Funding to Expand Staff

17y Douglas Quenqua

Media6 Degrees Will Use $10 Million Funding to Exp...

Behavioral targeting firm will use money from Venrock to expand its sales, client services and business development teams. Read More...

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Video Advertising Still Set for Growth in Down Ad Spend Year
Media

Video Advertising Still Set for Growth in Down Ad Spend Year

17y Enid Burns

Video Advertising Still Set for Growth in Down Ad ...

Spending on digital video ads continues to surge, according to IPG's audience research group. Read More...

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Execs & Accounts: Yahoo, Obama, Molecular
Media

Execs & Accounts: Yahoo, Obama, Molecular

17y Enid Burns

Execs & Accounts: Yahoo, Obama, Molecular

Yahoo's Mitch Spolan to lead North American field sales; Google, Microsoft execs join Obama's tech council; Molecular names mobile exec. Read More...

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Six Tips to Get Prospects to Click
Media

Six Tips to Get Prospects to Click

17y Harry Gold

Six Tips to Get Prospects to Click

Keep your prospects from going to China to get to California by offering a more direct route. Read More...

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Omniture's European Summit: A Look at the Trends
Analytics

Omniture's European Summit: A Look at the Trends

17y Neil Mason

Omniture's European Summit: A Look at the Trends

Marketing technology vendor looks to integrate offerings, plus announces new capabilities to measure social media and mobile. Read More...

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