What Is Online Video For: Marketing or Content?
Media

What Is Online Video For: Marketing or Content?

17y Todd Krieger

What Is Online Video For: Marketing or Content?

Online video is now a vehicle to drive people to TV or a plaything to monkey around with for low-budget projects. Just ask Oprah. Read More...

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A (Nearly) Frame-by-Frame Analysis of the Susan Boyle Video
Marketing

A (Nearly) Frame-by-Frame Analysis of the Susan Boyle Video

17y Gary Stein

A (Nearly) Frame-by-Frame Analysis of the Susan Bo...

What marketers can learn from a video that went viral. Read More...

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Microsoft Partners with Spotzer for Self-Service Ad Platform
Media

Microsoft Partners with Spotzer for Self-Service Ad Platform

17y Jack Marshall

Microsoft Partners with Spotzer for Self-Service A...

Microsoft Advertising has teamed up with Spotzer to provide a self-service ad platform, through which smaller businesses and regional advertisers can ...

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After Van Natta Hire, MySpace Nabs More Top Digital Talent
Media

After Van Natta Hire, MySpace Nabs More Top Digital Talent

17y Zachary Rodgers

After Van Natta Hire, MySpace Nabs More Top Digita...

MySpace hires MTV Networks' Jason Hirschhorn to lead its product development, and social networking vet Michael Jones to oversee operations. Read More...

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Growing Health Network Launches New Tools, Ad Vehicles
Media

Growing Health Network Launches New Tools, Ad Vehicles

17y Elizabeth Gardner

Growing Health Network Launches New Tools, Ad Vehi...

Healthline rolls out semantic search and ad targeting capabilities. Read More...

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Execs & Accounts UK & EU: Unicast, GroupM Interaction, ITV
Marketing

Execs & Accounts UK & EU: Unicast, GroupM Interaction, ITV

17y Jack Marshall

Execs & Accounts UK & EU: Unicast, GroupM Interact...

Richard Kidd to lead new Unicast office in Germany; new managing director for GroupM Interaction; ITV's Gary Knight expands role. Read More...

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E-mail Privacy and Trust
Email

E-mail Privacy and Trust

17y Jeanniey Mullen

E-mail Privacy and Trust

Establishing trust with consumers is a must. What should e-mail marketers do to make that happen? Read More...

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In Social Networks, All Friends Are Not Created Equal
Marketing

In Social Networks, All Friends Are Not Created Equal

17y Sean Carton

In Social Networks, All Friends Are Not Created Eq...

As privacy decreases and the compartments we all maintain in our lives start to collapse, consumers will push back. The social networks must respond. ...

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Mobile Search Has a Second Coming
Search

Mobile Search Has a Second Coming

17y Julie Batten

Mobile Search Has a Second Coming

Mobile search is among the fastest growing uses of the mobile Web. Is your site ready? Read More...

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Search and Analytics: Enhancing Brand Visibility and Relevance
Actionable Analysis

Search and Analytics: Enhancing Brand Visibility and Relevance

17y Shane Atchison

Search and Analytics: Enhancing Brand Visibility a...

Analytics can help to reveal a more in-depth story about organic traffic being driven to a site and how that traffic behaves once it is on the site. R...

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Microsoft's Ad Business: More Akin to AOL than Google
Media

Microsoft's Ad Business: More Akin to AOL than Google

17y Zachary Rodgers

Microsoft's Ad Business: More Akin to AOL than Goo...

When it comes to digital advertising, Microsoft still has a lot more in common with Yahoo or AOL than it does with Google. In its earnings report yest...

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Another Superb Apple/NYTimes.com Execution
Media

Another Superb Apple/NYTimes.com Execution

17y Zachary Rodgers

Another Superb Apple/NYTimes.com Execution

Apple and The New York Times continue to impress with synchronized home page ads Read More...

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Facebook's Former Operations Chief to Lead MySpace
Media

Facebook's Former Operations Chief to Lead MySpace

17y Zachary Rodgers

Facebook's Former Operations Chief to Lead MySpace

Owen Van Natta hire is cornerstone of Jonathan Miller's plan to revitalize U.S.'s most trafficked (for now) social media site. Read More...

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House Members Plan to Draft New Online Privacy Bill
Media

House Members Plan to Draft New Online Privacy Bill

17y Kate Kaye

House Members Plan to Draft New Online Privacy Bil...

A House Subcommittee met yesterday to address concerns regarding privacy implications of behavioral targeting. Read More...

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Wikimedia Partners With Orange in European Content Deal
Media

Wikimedia Partners With Orange in European Content Deal

17y Jack Marshall

Wikimedia Partners With Orange in European Content...

Corporate partnership is first of kits kind for Wikipedia parent. Read More...

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National Ad Sales Force Now in Place for Gannett Network
Media

National Ad Sales Force Now in Place for Gannett Network

17y Kate Kaye

National Ad Sales Force Now in Place for Gannett N...

The network has come together over the past year, and now includes USAToday to fill out national presence. Read More...

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Execs & Accounts: Kayak, Creature/Seattle, Modavox, Omniture
Media

Execs & Accounts: Kayak, Creature/Seattle, Modavox, Omniture

17y Enid Burns

Execs & Accounts: Kayak, Creature/Seattle, Modavox...

Kayak names CMO; Pacifico Beer has Creature/Seattle build an iPhone app: Modavox appoints Madison Avenue exec as CEO; Omniture partners with FeedRoom ...

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Ad:tech BYOB
Marketing

Ad:tech BYOB

17y Rebecca Lieb

Ad:tech BYOB

Ad:tech SF slimmed down, but still vibrant. Read More

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To Be or Not to Be Transparent?
Analytics

To Be or Not to Be Transparent?

17y Bryan Eisenberg

To Be or Not to Be Transparent?

When disclosing important information to customers, where does an e-commerce company's obligation end and a customer's responsibility begin? Read More...

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View From the Trenches: Search-Style Media Convergence
Paid Search

View From the Trenches: Search-Style Media Convergence

17y Kevin Lee

View From the Trenches: Search-Style Media Converg...

Contextual targeting, behavioral display networks, and affiliate marketing companies embrace "search" and performance marketing. Read More...

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OfficeMax Thinks Out of the Box in Ad Campaign
Media

OfficeMax Thinks Out of the Box in Ad Campaign

17y Enid Burns

OfficeMax Thinks Out of the Box in Ad Campaign

The office supply retailer shakes things up in a new ad to promote a new line, [In] Place System created in partnership with workplace organization ex...

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Should Craigslist Clean Up Its Erotic Services Ads?
Media

Should Craigslist Clean Up Its Erotic Services Ads?

17y Anna Maria Virzi

Should Craigslist Clean Up Its Erotic Services Ads...

Connecticut Attorney Richard Blumenthal called on Craigslist to ban the use of photographs in its "erotic services" section and take other measures to...

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U.K. Parliament Members to Probe Behavioral Advertising
Marketing

U.K. Parliament Members to Probe Behavioral Advertising

17y Jack Marshall

U.K. Parliament Members to Probe Behavioral Advert...

Query will decide whether government should intervene in tracking and ad targeting practices. Read More...

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YouTube Video Annotations Gain Momentum with Advertisers
Media

YouTube Video Annotations Gain Momentum with Advertisers

17y Fred Aun

YouTube Video Annotations Gain Momentum with Adver...

H&R Block and Lionsgate are among those adding interactive hot spots to their videos. Read More...

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End of the Road for a Storied Adware Firm
Media

End of the Road for a Storied Adware Firm

17y Enid Burns

End of the Road for a Storied Adware Firm

After ten years, two name changes and an FTC settlement, the times leave Zango behind. Read More...

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European Online Ad Budgets Climbing Despite Recession
Marketing

European Online Ad Budgets Climbing Despite Recession

17y Jack Marshall

European Online Ad Budgets Climbing Despite Recess...

Survey finds just 8 percent of brands have reduced their online spend so far this year. Read More...

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MySpace CEO Chris DeWolfe to Step Down
Media

MySpace CEO Chris DeWolfe to Step Down

17y Anna Maria Virzi

MySpace CEO Chris DeWolfe to Step Down

Change comes as the News Corp. social media site works to maintain its lead amid faster growing rivals such as Facebook. Read More...

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