"The advertising model is in jeopardy." That's what media strategist Nancy Wang of Mignon Media concluded during a webinar on online revenue attended ...
View articleOnline newspaper ad network quadrantOne will now sell ads on behalf of Associated Press Read More...
View articleThe bucks are flowing for online ad networks and tech firms lately Read More...
View articleI recently wrote about Eastern Europe's growing appeal for global digital players, so news that iCrossing has partnered with a Russian SEM firm comes ...
View articleAmid the gloom, investors see a positive future for online advertising. Read More...
View articleJoins growing number of firms to offer ads that stay in place while the user scrolls down a page. Read More...
View articleTransparency and targeting add value to performance offering from JumpTap. Read More...
View articleOrganic promotes Conor Brady to chief creative officer; Goodmail names Channoch to lead product management; Chick-fil-A hands e-mail duties to BrightW...
View articleDirect marketing tips that translate well to e-mail. Read More...
View articleCount your visitors without forfeiting link equity. Read More...
View articleBob Pearson's move from Dell to the Blog Council brings attention to the fusion of marketing and operations driven by the social Web. Read More...
View articleMoving from hindsight to foresight when optimizing online ad campaigns. Read More...
View articleWill eBay's decision to sell StumbleUpon back to its original owners lead to more ad innovation at the Web discovery engine? The move, announced yeste...
View articleThe European Commission is taking legal action against the U.K. government regarding trials of behavioral targeting technology from Phorm. Read More...
View articleZenithOptimedia lowers Web ad forecast for 2009, but it remains the world's only growth medium. Read More...
View articleAs Twitter deal and acquisition gossip proliferates, some are considering the potential value of such deals from a marketing standpoint. Read More...
View articleFirm built about 80 programs last year. This year, it's aiming for 500. Read More...
View articleAd blitz will run across MSN, MSN Mobile, Live Search and Xbox Live. Read More...
View articleEmerge Partners names Bruce Lee its creative dragon: Organic promotes two; Hill Holiday depicts PJ Bland in a social media campaign for Chili's. Read ...
View articleFour steps to getting started on Twitter to build your online presence. Read More...
View articleA boutique studio brings in a high-profile production and sales team, plus a name director, to launch an online video series. Read More...
View articleFacebook now has over 200 million users. Who are they, and what should you do about them? Read More...
View articleThis past Friday, I was privileged to be featured as a speaker at the Interactive Advertising Bureau's online political ad event in our nation's capit...
View articleGoal is to get advertisers to find direct value in the information the measurement firm gathers from publisher partners. Read More...
View articleSky poaches Yahoo's Plastow; AudienceScience grabs former FT sales exec for Europe; Ad Pepper names head of France office. Read More...
View articleEffective search marketing requires specialized skills. Is your organization prepared or should it hire an agency? Read More...
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