Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...
View articleTo drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big dat...
View articleIn the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Read More...
View articleTo connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automat...
View articleThe Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...
View articleIf money and time weren't issues, what kind of digital marketing program would you create for your brand? Read More...
View articleIn order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. R...
View articleWith the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...
View articleCan you really make a marketing impact with only $5? Here's a plan to help you do just that. Read More...
View articleCars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleWhen it comes to forging a global e-commerce strategy, localization is key. Read More...
View articleA new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...
View articleBrands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more...
View articleVideo spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...
View articleMarketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capit...
View articleOne-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Read More...
View articleThe introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...
View articleRegardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Read More...
View articleTo truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...
View articleDoes the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in ...
View articleA look at how to use data for more targeted advertising and better return on investment. Read More...
View articleIn advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big dat...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleYour email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone h...
View articleMarketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Rea...
View articleThe automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...
View articleLast week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing a...
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