By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...
View articleFrom CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...
View articleAgile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...
View articleThe pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...
View articleAcoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...
View articleExperts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...
View articleFrom Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...
View articleSEISO guide to test the latest Google Ads features and let them work for you Read More...
View articleReadspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...
View articleStarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...
View articleOpen banking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers and make a inform...
View articleIn the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...
View articleNorman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings Read More...
View articleCOVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...
View articleThere’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...
View articleThe 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...
View articleData Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...
View articleLeveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...
View articleEntering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...
View articleConversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...
View articleConversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...
View articleAllego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist Read More...
View articleThe key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the custom...
View articleCGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity Read M...
View articleMoat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...
View articleA pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...
View articleDeloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strateg...
View article