China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....
View articleHow effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Read More...
View articleWhat do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Read More...
View articleThere is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know wh...
View articleFacebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilitie...
View articleBrands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Read More...
View articleAfter taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel spa...
View articleThe next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Read More...
View articleIs this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Read More...
View articleThese three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among c...
View articleClickZ is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" is on data-driven marketing and is happening from Januar...
View articleAs connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Read More...
View articleEmploying the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure...
View articleIn part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Read More...
View articleBetter personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Re...
View articleWhat's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Read More...
View articleIn order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to fi...
View articleAs the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new te...
View articleIn China, even cars are bought online, and as such, a digital marketing campaign is essential. Read More...
View articleWhat if you could anticipate what your customers want and guarantee satisfaction without fail? Is this possible in the world of digital marketing? Rea...
View articleWhat is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Read Mo...
View articleWhat should national brands who want to market locally focus on in the coming year? Here are three areas to concentrate on. Read More...
View articleThis year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prep...
View articleYour social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand. Read M...
View articleBig data may be the new black, but it’s also a big lie. Read More...
View articleFacebook strengthens is video marketing capabilities with the addition of yet another custom technology platform. Read More...
View articleHear from the UN, Coca-Cola, Unilever, Hilton, TD Bank, Mini, and more as they divulge best practices, tips, tricks, and their secrets to digital mark...
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