When to build anticipation, and when not to. Read More
View articleNo, not that 50 Cent . The $5 buy isn't your cup of tea? Perhaps you'd prefer to purchase pixels by the dozen -- at 50 cents a shot. You can do just t...
View articleUK company Python Design has hatched a novel new media buy: the $5.00 campaign. What do you get for your money? A text ad that appears on sites throug...
View articleYSM head Ted Meisel departs and Yahoo! reveals an integration of reporting relationships between its search and media ad sales units. Read More...
View articleGeary Interactive and L.A. Promo launch a site and a sweepstakes to promote the syndication of "24." Read More...
View articleSeveral major advertisers have been drawn into FilmLoop's desktop photo broadcasting tool. Read More...
View articleFour tips for using analytics-based incentives at every level of a Web engagement. Read More...
View articleE-mail, and e-mail strategies, in the here and now. Read More...
View articleLocal search player Interchange Corp, which runs the Local.com site, struck a deal with Yahoo! to license technology in one of its patents (U.S Read M...
View articleI/PRO rolled out a free tool for media planners, a la Nielsen//NetRatings @Plan and ComScore Media Metrix Read More...
View articleAbout.com revenues were up 67 percent in Q3. Nisenholtz credits SEO for heavy traffic gains. Read More...
View articleThe portal said the ad business is booming and explained its acquisition of Whereonearth. Read More...
View articleMoved? New job? New e-mail address? New Web site? One e-mail technology addresses all those issues. Read More...
View articleConsumer advocate Commercial Alert asked for a government investigation of the P&G unit and other buzz marketing firms. Read More...
View articleGoogle filed for a behavioral targeting patent. That's worth your attention. Read More...
View articleA marketer's success or failure with blogs and other social media hinges on attitude, experts say. Read More...
View articleA mobile coupon initiative is aimed at reaching the youth market. Read More...
View articleCoolSavings CEO joins DMA board; WebTrends names bigwig consultant to head client services; Ad club 212 jiggles leadership. Read More...
View articleHalloween revs costume searches. Read More
View articleWhich search engine is biggest and best? Why it's no longer a numbers game. Read More...
View articleHow's this for prequalifying a lead? The following just dropped into the inbox: ICON ADVERTISING SOLUTIONS is giving away tickets for the ***BEST SEAT...
View articleFollowing in bigger brand Budweiser's path, whose banned Super Bowl ad garnered plenty of online traffic last year, is online retailer Bluefly.com A n...
View articleIf you were listening solely to the Association of National Advertisers' (ANA) blogs you'd think nothing of interest had happened since mid-September ...
View articleNintendo has hooked up with McDonald's to bring free WiFi to Nintendo DS users at 6,000 restaurants Read More...
View articleScion has a branded community on Tribe.net Read More
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