ZenithOptimedia Raises Internet Forecast
Media

ZenithOptimedia Raises Internet Forecast

21y Enid Burns

ZenithOptimedia Raises Internet Forecast

The media buying giant says revenue in the channel is increasing three times faster than the all-media average. Read More...

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Weinstein Bros Name Digital Agency for New Company
Media

Weinstein Bros Name Digital Agency for New Company

21y Zachary Rodgers

Weinstein Bros Name Digital Agency for New Company

The Weinstein Company taps Deep Focus to handle all online marketing. Read More...

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From COO to CPT?
Media

From COO to CPT?

21y Pamela Parker

From COO to CPT?

Who knew Dynamic Logic COO Tom Deierlein graduated from West Point and, once-upon-a-time, was an Airborne Ranger ? A lot of his industry colleagues di...

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Someone Forgot to Tell the Yahoo! House Ads People
Media

Someone Forgot to Tell the Yahoo! House Ads People

21y Pamela Parker

Someone Forgot to Tell the Yahoo! House Ads People

Yahoo! Search Marketing has dropped its $20/month minimum spend , but apparently that message hasn't gotten spread widely enough yet Read More...

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AdAge Cynically Leverages Blogosphere
Media

AdAge Cynically Leverages Blogosphere

21y Rebecca Lieb

AdAge Cynically Leverages Blogosphere

Combine dubious research (comprised of admitted "best-guess extrapolation"), a couple of expert quotes, and the word "blog" in the headline Read More...

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Web Looms for Merging Alt-Weekly Publishers
Media

Web Looms for Merging Alt-Weekly Publishers

21y Zachary Rodgers

Web Looms for Merging Alt-Weekly Publishers

In the wake of the New Times/Village Voice Media merger, presuming it goes through, VVM CEO David Schneiderman will be president of the combined entit...

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Coke Funnels Online Duties to AKQA
Media

Coke Funnels Online Duties to AKQA

21y Zachary Rodgers

Coke Funnels Online Duties to AKQA

The independent SF-based firm will be a key coordinator of Coke's interactive campaigns. Read More...

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Infospace Intros Pay-Per-Call
Media

Infospace Intros Pay-Per-Call

21y Kevin Newcomb

Infospace Intros Pay-Per-Call

Using Jambo's technology, the directory provider tries giving merchants a free taste of pay-per-call's value. Read More...

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Geo-Targeted RSS Ads Surprise Advertisers
Media

Geo-Targeted RSS Ads Surprise Advertisers

21y Kevin Newcomb

Geo-Targeted RSS Ads Surprise Advertisers

Google has been running location-specific ads on RSS feeds for months, but it has not publicized that fact. Read More...

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Execs & Accounts for October 24, 2005
Media

Execs & Accounts for October 24, 2005

21y Zachary Rodgers

Execs & Accounts for October 24, 2005

Organic names managing director to Toronto office; Village Voice Media CEO to head online division in wake of merger with New Times. Read More...

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Consumer Engagement: Breaking the Perfect Measurement Myth
Marketing

Consumer Engagement: Breaking the Perfect Measurement Myth

21y Gary Stein

Consumer Engagement: Breaking the Perfect Measurem...

The Perfect Measurement Myth says Internet activity is countable. But do we count the right things? Read More...

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Retention E-Mail: Persistence or Arrogance?
Email

Retention E-Mail: Persistence or Arrogance?

21y Jeanne Jennings

Retention E-Mail: Persistence or Arrogance?

Sometimes, people on your list just aren’t into you. When to let go. Read More...

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Web Positioning Metrics and SEO
Search

Web Positioning Metrics and SEO

21y Shari Thurow

Web Positioning Metrics and SEO

Why Web position is not a valuable metric for SEO campaigns. Read More...

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Holiday Online Shoppers Expected
Audience

Holiday Online Shoppers Expected

21y Enid Burns

Holiday Online Shoppers Expected

Gift cards deemed the way to go by many holiday shoppers. Read More...

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Yahoo! Search Marketing Lowers the Budget Bar
Media

Yahoo! Search Marketing Lowers the Budget Bar

21y Pamela Parker

Yahoo! Search Marketing Lowers the Budget Bar

The company extends a hand to smaller advertisers by dropping a barrier to entry. Read More...

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Art of the Start: Taking Advantage of Rising Tides
Marketing

Art of the Start: Taking Advantage of Rising Tides

21y Eric Picard

Art of the Start: Taking Advantage of Rising Tides

Thinking about a tech startup? Check out these 10 tips. Read More...

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New eBay Campaign Says 'It' All
Media

New eBay Campaign Says 'It' All

21y Enid Burns

New eBay Campaign Says 'It' All

A multi-channeleBay campaign represents all of its offerings in one "it" product. Read More...

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E-Mail Arrives Broken
Ad Industry Metrics

E-Mail Arrives Broken

21y Enid Burns

E-Mail Arrives Broken

E-mail clients and spam filters block graphics from unknown senders -- and cause many marketing campaigns to fail. Read More...

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The Slings and Arrows of Search Marketing
Media

The Slings and Arrows of Search Marketing

21y Pamela Parker

The Slings and Arrows of Search Marketing

Once again, a company's gotten itself worked up into a tizzy about a competitor using its trademark as a keyword trigger for ads Read More...

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Ad Supported Phone Service?
Media

Ad Supported Phone Service?

21y Pamela Parker

Ad Supported Phone Service?

Would you buy ads on a free-phone-call community? eBay's Meg Whitman is betting you will , according to a Reuters story carried on ZDNet Read More...

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Adware and Accountability
Media

Adware and Accountability

21y Rebecca Lieb

Adware and Accountability

In what looks like to be the last chapter of Intermix Media's (formerly eUniverse) checkered spyware past, its former CEO and founder Brad Greenspan a...

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Targeted Wi-Fi: Micro-Local
Media

Targeted Wi-Fi: Micro-Local

21y Enid Burns

Targeted Wi-Fi: Micro-Local

Hyper-local interest Wi-Fi hotspot sites roll out under The Boston Globe's moniker. Read More...

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Execs & Accounts for October 21, 2005
Media

Execs & Accounts for October 21, 2005

21y Zachary Rodgers

Execs & Accounts for October 21, 2005

Carat Fusion launches campaign for Lifetime; Yahoo! hires Health GM; and Revenue Science inks a client. Read More...

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Growing Pains in MetaVertical Search
Marketing

Growing Pains in MetaVertical Search

21y Pamela Parker

Growing Pains in MetaVertical Search

Craigslist and Oodle in the age of aggregators, mash-ups, APIs and the new new economy. How will it shake out? Read More...

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Tag! Video's It
Media

Tag! Video's It

21y Ian Schafer

Tag! Video's It

The collaborative future of online video -- and how it will affect your video advertising strategies. Read More...

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Google Doubles Revenue in a Year
Media

Google Doubles Revenue in a Year

21y Zachary Rodgers

Google Doubles Revenue in a Year

Revenue from Google-owned sites grew faster than those in its AdSense network. Read More...

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Pheedo Tests Multi-Channel Ads
Media

Pheedo Tests Multi-Channel Ads

21y Kevin Newcomb

Pheedo Tests Multi-Channel Ads

The blog and RSS ad network is testing a program of integrated campaigns across blogs, feeds and podcasts. Read More...

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