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View articleNew VP/GM for AOL Black Voices; Marvel taps Icon for online ad representation; Yahoo! hires another TV head. Read More...
View articleHigh-speed Internet subscriptions increased to 37.9 million in 2004. Read More...
View articleWith every search ad click, a searcher is exposed to at least one page on your site. Make it an extension of the ad -- and the brand. Read More...
View articleLast week's blockbuster Live 8 show rocked online. How can marketers join in -- without screwing things up? Read More...
View articleThe regionally targeted portal buy is part of a broad effort to boost digital marketing for its concerts, the company said. Read More...
View articleThe two e-mail infrastructure players vow to integrate their offerings to help clean up e-mail marketing. Read More...
View articleTraditional advertising is dying, while persuasion is alive and kicking. Read More...
View articleBeauty is more than skin deep. Provide rich media ad viewers with beauty and substance in all three layers of the experience. Read More...
View articleA new form of local SEO is becoming mainstream -- and requires different tactics. Part one of a two-part series. Read More...
View articleBalancing local execution of a global strategy requires agencies be flexible. Read More...
View articleWho says you can't put a number on your corporate blog? Like any other marketing component, blogging program performance can and should be measured. R...
View articleGE becomes the premier sponsor of Reuters' iTV channel. Read More...
View articleOnce, the lazy days of summer meant ad campaigns were languid or absent. Now, when the heat is on there are ad opportunities to be had. Read More...
View articleAdvertiser interest is high for the new channel, though interactivity is somewhat lacking. Sister site VH1 also launched a new broadband channel. Read...
View articleVerizon Wireless and Honda place ads on the online accompaniment to the new Mark Burnett reality show. Read More...
View articleYahoo! loses head of U.S. Hispanic sales and CJ snares former Linkshare client. Read More...
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