If you haven't tuned up your e-mail delivery in the last two years, you likely aren't getting the desired results from your e-mail marketing program. ...
View articleThe portal signed Chrysler to sponsor four commercial-free channels on its LAUNCHcast online radio service. Read More...
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View articleWhenU's CEO discusses the company's recent legal victory and what he thinks about Claria's rumored acquisition talks with Microsoft. Read More...
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View articleClickZ Stats' monthly round-up of stories containing tables, charts and graphs. Read More...
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View articleAn e-mail sent to Broadcasting & Cable e-newsletter subscribers telling them to unsubscribe was fraudulent, but not a security breach, says the magazi...
View articleExperian acquires Harvest Solutions to complement its e-mail platform with Web analytics, contributing to a growing trend. Read More...
View articleA few hazards to mitigate to ensure data are accurate and actionable. Read More...
View articleSome DM industry suppliers could use a good dose of education -- and Internet marketing awareness. Read More...
View articleShould advertisers risk adjacency to questionable content in an effort to meet goals? Read More...
View articleActive online video ads may be the solution for brands hoping to maintain some control in a consumer-controlled environment. Read More...
View articleYou might consider yourself a search marketer when really you only focus on sales. What's the difference? Read on. Read More...
View articleAbout rehires Pancer; DMA names Lloyd-Martin to chair search council. Read More...
View articleThe pet care company's latest interactive marketing experiment also includes mobile content. Read More...
View articleHighly effective rewards that can be applied to all types of businesses, online and off-. Read More...
View articleUPDATE: The adware player rids itself of a controversial partner, which it once described as 'significant' to its business. Read More...
View articleHow are marketers using RSS right now? Branding, deals, offers, PR, IR, classifieds, and couponing -- for starters. Read More...
View articleUPDATE: Claria's behavioral marketing technology and 40 million users might outweigh its checkered past. Read More...
View articleA click fraud detection firm accuses the search firm of ignoring the click fraud problem. Read More...
View articleA new Web and mobile campaign from Cingular manages to combine two hot marketing trends: user-made content and the promotion of one's own advertising....
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