Marketers generally don't modify data strategy before campaign launch and in-depth analysis. How would results improve if they did? Enter the customer...
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View articleState laws set to go into effect tomorrow could take marketers by surprise. Read More...
View articleRosetta Marketing Group has acquired interactive marketing agency SimStar. Read More...
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View articleFirst quarter 2005 shows online advertising, excluding search, slowing to single-digit growth. Read More...
View articleJust how big is the Web, anyway? And how much of it do the search engines crawl? Read More...
View articleCBS Digital Media recruits Yahoo!'s Sobel; Outrider names a director of strategic services; Ask Jeeves adds a chief compliance officer. Read More...
View articleThe offline lead-generation tool is expected to launch in that market next quarter. Read More...
View articleEach ad has a specific message for a specific demographic or target audience. But hidden meanings and biases can obscure the message. Read More...
View articleOne of the best ways to get a prospect to act immediately is to offer an incentive. Two out-of-the-ordinary premiums that perform well. Read More...
View articleDoubleday turns to the Internet with high hopes that its new title will see "Da Vinci Code"-like success. Read More...
View articleCGM basics and fundamentals. This is really important. Read More...
View articleThe offering will launch later this year with 15-second pre-roll and synchronized banner ad units. Read More...
View articleThe Labs technology isn't yet used to rank ads, but the company won't deny plans for such an application. Read More...
View articleHow can you take advantage of the next step in media consumption? Read More...
View articleMPEG-4 codec will become more widespread by 2006, but MPEG-2 digs in to continue video delivery growth through 2009. Read More...
View articleAfter two years of double digit growth, Internet ad spending will rise at a more modest pace in 2005, according to TNS. Read More...
View articleIn-game ad network Massive expands into casual gaming through a deal with Skyworks. Read More...
View articleA circuit appeals court threw out a 2003 trademark infringement decision and injunction against the company. Read More...
View articleWhat's faster,better, more accurate, and less expensive in analytics technology. Read More...
View articleThe partnership is a first for the newly created MTV Games division. Read More...
View articleTiVo names a CEO; Gartner hires Denhup to direct search strategy; AKQA gets palmOne campaign. Read More...
View articleB2B sales manager moves to blog ad network. Read More
View articleHow -- and why -- to segment customer lists by income and brand affinity. Read More...
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