A&E: Blogging for Body Art
Media

A&E: Blogging for Body Art

21y Enid Burns

A&E: Blogging for Body Art

A&E Networks tries a blog on tattoo culture to promote upcoming show 'Inked.' Read More...

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Always On, Everywhere
Marketing

Always On, Everywhere

21y Hans-Peter Brøndmo

Always On, Everywhere

Get ready for wide-area connectivity to change the way we work and play in profound and unexpected ways. Read More...

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Why You Don't Rank on Search Engines
Search

Why You Don't Rank on Search Engines

21y Mike Grehan

Why You Don't Rank on Search Engines

The two main reasons your site doesn't rank well on the search engines. Read More...

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Ask Jeeves' Founding CEO Heads to Aptimus
Media

Ask Jeeves' Founding CEO Heads to Aptimus

21y Zachary Rodgers

Ask Jeeves' Founding CEO Heads to Aptimus

Wrubel resigned from Ask Jeeves during the online ad sector's blackest days. He now takes up with a lead-gen pioneer. Read More...

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E-mail Delivery Rates Up, Click Rates Mixed
Media

E-mail Delivery Rates Up, Click Rates Mixed

21y Kevin Newcomb

E-mail Delivery Rates Up, Click Rates Mixed

Reports from Bigfoot Interactive and DoubleClick highlight a need for marketers to attend to list quality. Read More...

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Is Pay-Per-View Next for the Search Heavyweights?
Paid Search

Is Pay-Per-View Next for the Search Heavyweights?

21y Kevin Lee

Is Pay-Per-View Next for the Search Heavyweights?

Micropayments for content -- about to take off? Read More...

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Unwritten Internet Rules
Analytics

Unwritten Internet Rules

21y Bryan Eisenberg

Unwritten Internet Rules

Follow them at your own risk. Read More

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Blogs: A Rich Media Ad Playground?
Media

Blogs: A Rich Media Ad Playground?

21y Dorian Sweet

Blogs: A Rich Media Ad Playground?

The online community creates a community of ideas about your company, without your involvement. Read More...

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Don't Count Out Traditional Media Metrics
Marketing

Don't Count Out Traditional Media Metrics

21y Pamela Parker

Don't Count Out Traditional Media Metrics

Marketers are getting more vocal about their dissatisfaction with traditional media measurement. Interactive could just sit back and enjoy the spoils,...

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Japanese Vs. American Web Sites
Marketing

Japanese Vs. American Web Sites

21y Enid Burns

Japanese Vs. American Web Sites

Japanese and U.S. Web sites: How do they stack up? Read More

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Samsung Launches Integrated "Fantastic Four" Campaign
Media

Samsung Launches Integrated "Fantastic Four" Campaign

21y Enid Burns

Samsung Launches Integrated "Fantastic Four" Campa...

With product placements in the movie and video game, Samsung launched an integrated campaign featuring artwork from the upcoming film. Read More...

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Chat Rooms Closed, Advertisers Bolt at Yahoo!
Media

Chat Rooms Closed, Advertisers Bolt at Yahoo!

21y Zachary Rodgers

Chat Rooms Closed, Advertisers Bolt at Yahoo!

A Houston TV news team discovers forum discussions on sex with minors and reveals its findings to Yahoo!'s advertisers. Read More...

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Execs & Accounts for June 24, 2005
Media

Execs & Accounts for June 24, 2005

21y Zachary Rodgers

Execs & Accounts for June 24, 2005

Yahoo!'s Richardson joins Dow Jones Online; Studiocom adds big clients; LookSmart finds chair in West. Read More...

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Ford Sponsors Short Film 'Festival' on Moviefone
Media

Ford Sponsors Short Film 'Festival' on Moviefone

21y Kevin Newcomb

Ford Sponsors Short Film 'Festival' on Moviefone

The Mercury-sponsored online event will provide advertisers with more video inventory. Read More...

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Sender ID Alerts Pushed to Hotmail Users
Media

Sender ID Alerts Pushed to Hotmail Users

21y Zachary Rodgers

Sender ID Alerts Pushed to Hotmail Users

The move puts pressure on senders who don't yet publish SPF records. Read More...

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Rise of Online Finance Killing Off Loyalty
Media

Rise of Online Finance Killing Off Loyalty

21y Enid Burns

Rise of Online Finance Killing Off Loyalty

Online financial consumers are more empowered and less loyal to specific providers, according to a survey from Yahoo! and OgilvyOne. Read More...

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Yahoo! Anoints Winner of 10 MM Impressions
Media

Yahoo! Anoints Winner of 10 MM Impressions

21y Kevin Newcomb

Yahoo! Anoints Winner of 10 MM Impressions

StairCycle Innovations was selected from the nearly 8,000 entries to a 'Think Big' contest for innovative small business ideas. Read More...

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The Magic of Seeing Your Search Ad
Local

The Magic of Seeing Your Search Ad

21y Justin Sanger

The Magic of Seeing Your Search Ad

Small business prospects ask local ad sales forces: Where will I be able to see my ad? Read More...

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Video Content Goes Interactive
Media

Video Content Goes Interactive

21y Tessa Wegert

Video Content Goes Interactive

Marketers can finally utilize online video without giving up interactivity. Read More...

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Pay-Per-Call: A Viable Lead
Ad Industry Metrics

Pay-Per-Call: A Viable Lead

21y Enid Burns

Pay-Per-Call: A Viable Lead

Estimates from The Kelsey Group say pay-per-call will reach generate gross revenues of between $1.4 and $4 billion by 2009. Read More...

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Return Path to Issue Reputation Scores
Media

Return Path to Issue Reputation Scores

21y Pamela Parker

Return Path to Issue Reputation Scores

With its new service, the e-mail services company will calculate recipients' ratings of senders. Read More...

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Mobile Marketing: Can You Reach Me Now?
Actionable Analysis

Mobile Marketing: Can You Reach Me Now?

21y Heidi Cohen

Mobile Marketing: Can You Reach Me Now?

Want to get your message noticed? Mobile can help break through the clutter. Read More...

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Execs & Accounts for June 22, 2005
Media

Execs & Accounts for June 22, 2005

21y Zachary Rodgers

Execs & Accounts for June 22, 2005

AOL's Blacker jumps to Telemundo Online; Carat Interactive builds site for Vendare Media; EFF appoints Kraus to board. Read More...

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Seasonal Search Shifts and SEO
Search

Seasonal Search Shifts and SEO

21y P.J. Fusco

Seasonal Search Shifts and SEO

Prepare for those seasonal shifts in search. Read More

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Virgin Mobile Spurs Hispanics to Leave 'Normal' Behind
Media

Virgin Mobile Spurs Hispanics to Leave 'Normal' Behind

21y Pamela Parker

Virgin Mobile Spurs Hispanics to Leave 'Normal' Be...

A video-driven site depicting bizarre scenarios is aimed at getting potential customers to consider pay-as-you-go wireless plans. Read More...

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The Lean, Mean Targeting Machine
Data insights

The Lean, Mean Targeting Machine

21y Andy Chen

The Lean, Mean Targeting Machine

Behavioral targeting as lean production model. Read More

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Global Advertising on Upswing
Media

Global Advertising on Upswing

21y Kevin Newcomb

Global Advertising on Upswing

Online advertising's growing fast but still dwarfed by TV ad spending, a PricewaterhouseCoopers study finds. Read More...

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