New Dynamic Logic research finds that a wide variety of sites perform equally well in creating car brand awareness. Read More...
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View articleDigital yellow pages continue growth, while print format is flat. Read More...
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View articleEBay's CMO is returning to his former company to head up the retailer's Web division. Read More...
View articleMedia and technology companies donate ad space across the Web to raise awareness of AIDS and poverty. Read More...
View articleIf your client's product or service doesn't lend itself to advertorial, consider creating branded content instead. Read More...
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View articleThe company's making all the right moves as it transitions to the Web, media folks say. Read More...
View articleThe Swedish vodka maker launched a flashy online quiz encouraging visitors to discover their perfect summer drink. Read More...
View articleSpammers use celebrities to grab the spotlight -- and to infect PCs. Read More...
View articleValueClick and Tacoda promote execs; PointRoll adds three biggies to its included program. Read More...
View articleThe Internet marketing firm has agreed to settle a much-publicized lawsuit over spy- and adware. Read More...
View articleBrush up your copywriting skills with this quick-hit summer course. Read More...
View articleThe deal's bottom line: The ad server gets greater publisher distribution for its own rich media offering. Read More...
View articleNeed to reach a target market without really knowing who they are or where they dwell? Ask consumers to lend a hand. Read More...
View articleIt's time to get serious about marketing to Hispanics online. Read More
View articleSony's PSP handheld gaming device is capable of playing video, but video fans aren't biting yet. Read More...
View articleThe PR firm will advise clients on blogs, podcasting and other emerging channels. Read More...
View articleExecutives said a sale to Aprimo will let it concentrate on core Web marketing products. Read More...
View articleTracking brand metrics against audience segments across a number of variables. Read More...
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