AOL Readies New Ad Units for AOL.com Launch
Media

AOL Readies New Ad Units for AOL.com Launch

21y Kevin Newcomb

AOL Readies New Ad Units for AOL.com Launch

Planning for its new portal has taken advertising into consideration from the beginning. Read More...

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Using Predictive Models, Part 3
Analytics

Using Predictive Models, Part 3

21y Brian Teasley

Using Predictive Models, Part 3

A predictive modeling primer for marketers. Last of a three-part series. Read More...

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ValueClick Buys Web Clients for $141M
Media

ValueClick Buys Web Clients for $141M

21y Pamela Parker

ValueClick Buys Web Clients for $141M

The move will allow the firm to own more media it can offer directly to advertisers. Read More...

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Execs & Accounts for June 13, 2005
Media

Execs & Accounts for June 13, 2005

21y Zachary Rodgers

Execs & Accounts for June 13, 2005

Digitas promotes six; R/GA hires Zucker from OgilvyOne; IAC names an agency of record for Hotels.com unit. Read More...

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The 1,000 Points of the Vertical Search Light
Marketing

The 1,000 Points of the Vertical Search Light

21y Gary Stein

The 1,000 Points of the Vertical Search Light

Vertical search: how it will work -- and how it will pay. Read More...

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Web Site Authentication, a "Home-Grown" Enterprise
Marketing

Web Site Authentication, a "Home-Grown" Enterprise

21y Enid Burns

Web Site Authentication, a "Home-Grown" Enterprise

Web services security is a "home-grown" enterprise, with more companies developing their own authentication instead of using industry-standard protoco...

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Is Your E-Mail List Clean or Dirty?
Email

Is Your E-Mail List Clean or Dirty?

21y Paul Soltoff

Is Your E-Mail List Clean or Dirty?

The hows and whys of e-mail list cleansing. Read More

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Panasonic Promotes Plasma "Heaven"
Media

Panasonic Promotes Plasma "Heaven"

21y Pamela Parker

Panasonic Promotes Plasma "Heaven"

The electronics player takes an otherworldly approach to convert potential buyers of its pricey plasma TVs. Read More...

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Wall of Sound
Marketing

Wall of Sound

21y Sean Carton

Wall of Sound

Some marketing messages are noise, others signals. Read More

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What Search Engines Know and You Don't
Search

What Search Engines Know and You Don't

21y Mike Grehan

What Search Engines Know and You Don't

Do we really need to know this scientific Web mining and information retrieval stuff? Read More...

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Paid Placement SEM Is Dead. Long Live Paid Placement
Paid Search

Paid Placement SEM Is Dead. Long Live Paid Placement

21y Kevin Lee

Paid Placement SEM Is Dead. Long Live Paid Placeme...

Are unpredictable positions still 'paid placement'? Read More...

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Execs & Accounts for June 10, 2005
Media

Execs & Accounts for June 10, 2005

21y Enid Burns

Execs & Accounts for June 10, 2005

Agency.com London hires Corston; Advertising.com hires Drayton; Safecount.org forms advisory board. Read More...

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Paid Search a Footnote in AOL.com Push
Media

Paid Search a Footnote in AOL.com Push

21y Zachary Rodgers

Paid Search a Footnote in AOL.com Push

The free AOL portal will concentrate its efforts on natural optimization, but will selectively buy keywords from Google and Yahoo! Read More...

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How to Develop a Landing Page Framework
Analytics

How to Develop a Landing Page Framework

21y Bryan Eisenberg

How to Develop a Landing Page Framework

Start by thinking beyond the landing page. Read More

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Disclose, Already
Marketing

Disclose, Already

21y Pamela Parker

Disclose, Already

Failing to tell it like it is can do nothing but harm the advertiser/consumer relationship. Read More...

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Gannett Buys PointRoll
Media

Gannett Buys PointRoll

21y Zachary Rodgers

Gannett Buys PointRoll

The deal is the latest example of a traditional publisher diversifying through the acquisition of a pure play Internet firm. Read More...

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Canadian Feds Ponder Spam Options
Media

Canadian Feds Ponder Spam Options

21y Enid Burns

Canadian Feds Ponder Spam Options

A task force presents a proposal to Canada's Minister of Industry to extend and enforce spam legislation. Read More...

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Mediaedge:cia Unifies Lead Generation Under One Banner
Media

Mediaedge:cia Unifies Lead Generation Under One Banner

21y Pamela Parker

Mediaedge:cia Unifies Lead Generation Under One Ba...

Rob Norman will be worldwide CEO of the new online/offline unit. Read More...

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Creatives Strip for YoungGuns Award Site
Media

Creatives Strip for YoungGuns Award Site

21y Zachary Rodgers

Creatives Strip for YoungGuns Award Site

Crispin created the call-for-entries campaign, which spoofs online porn to promote 'today's youngest, hottest creatives.' Read More...

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What Makes Your Advertising Viral?
Media

What Makes Your Advertising Viral?

21y Dorian Sweet

What Makes Your Advertising Viral?

Why your next rich media creative idea probably isn't yours. Read More...

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Do-It-Yourself Internet on the Internet
Audience

Do-It-Yourself Internet on the Internet

21y Enid Burns

Do-It-Yourself Internet on the Internet

Clearinghouse sites for DIY projects are daily go-to destinations. Read More...

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Competitive Intelligence: What You Don't Know Can Hurt You
Actionable Analysis

Competitive Intelligence: What You Don't Know Can Hurt You

21y Heidi Cohen

Competitive Intelligence: What You Don't Know Can ...

Keep abreast of activities influencing your business. Start by knowing what people say about you... and your competition. Read More...

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Audi Touts Success of "Heist"
Media

Audi Touts Success of "Heist"

21y Pamela Parker

Audi Touts Success of "Heist"

The carmaker says it's scored with the alternate reality gaming effort. Read More...

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Study: Search Engines Still Fail to Disclose Ads
Media

Study: Search Engines Still Fail to Disclose Ads

21y Kevin Newcomb

Study: Search Engines Still Fail to Disclose Ads

A report from Consumer Reports WebWatch shows little improvement in disclosure among the 15 most popular search engines. Read More...

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The Local Search Mardi Gras
Local

The Local Search Mardi Gras

21y Justin Sanger

The Local Search Mardi Gras

Don't get so caught up in the local search fantasy that you forget to peek behind the mask. Read More...

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Big Online Push for Discovery's 'Greatest American'
Media

Big Online Push for Discovery's 'Greatest American'

21y Zachary Rodgers

Big Online Push for Discovery's 'Greatest American...

A Web campaign includes more than a hundred keyword buys, blog advertising, and a mobile component. Read More...

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Ads That Please Consumers
Media

Ads That Please Consumers

21y Tessa Wegert

Ads That Please Consumers

Delivering advertising when, where, and how consumers want it is a challenge for marketers. Three lessons for ads that please. Read More...

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